Walt Mossberg: The Exit Interview: "Do you have a name for the new site? [Laughing, after I suggested The Mossbergers] It’s not going to be called The Mossbergers, and it's not going to be called The Swishers, either. I’m not going to say what it’s going to be called. It is an interesting process to go through and find the names that are not already taken and names that are interesting and different."
Interesting process, names taken, names interesting and different . . . domaining!
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