Adam Alter & Scott Galloway: Why Technology Is Irresistible (video)

Scott Galloway: Why Technology Is Irresistible

Video above published Jun 8, 2017, by L2inc.com: Adam Alter & Scott Galloway

Loser: All of us addicted to the numerous screens in our lives. Guest Adam Alter, NYU marketing professor and author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, discusses what makes our devices so hard to put down.

(0:18) “Smartphone Addiction Tightens Its Global Grip,” Statista, May 2017. http://bit.ly/2qZSxFQ

(0:26) eMarketer, February 2016.

(0:31) “Dealing With Devices: The Parent-Teen Dynamic,” Common Sense Media, May 2016. http://bit.ly/1Y5Wcd5

Editor's Note: Phone addiction is a problem: "Phubbing" (a portmanteau of ‘phone’ and ‘snubbing’) occurs when conversation is interrupted by attention being given to a smartphone rather than the person you’re with. See What is phubbing and could it hurting your relationship? | whimn.com.au.

Video transcript via YouTube.com 

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Adam Alter: Irresistible, Technology and Addiction (video)

Adam Alter - IRRESISTIBLE: What makes an experience addictive?

Adam Alter is an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business, and the author of Drunk Tank Pink, a New York Times bestseller about the forces that shape how we think, feel, and behave, and Irresistible, a book about what makes so many of today’s products and tech gadgets so addictive, due out in March 2017. He was recently included in the Poets and Quants “40 Most Outstanding Business School Professors under 40 in the World,” and has written for the New York Times, New Yorker, and The Atlantic, among other publications. He has shared his ideas at the Cannes Lions Festival of Creativity and with dozens of companies around the world. Alter received his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars. Video above published Nov 22, 2016 by L2inc.com.

YouTube auto-generated transcript (pdf)

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