2019-06-27

Jumia $JMIA Beating Amazon $AMZN & Alibaba $BABA In Africa (video)

Why Jumia Is Beating Amazon And Alibaba In Africa

Jumia has been dubbed the "Amazon of Africa" as Africa's largest e-commerce operator, surpassing Amazon and China's Alibaba, and it's the first African tech start-up to go public on the New York Stock Exchange. Investors had high hopes for Jumia when it went public on April 12. Now, Jumia is adjusting to its new international status, and figuring out what that status means for the African continent.

Sacha Poignonnec and Jeremy Hodara, former McKinsey & Company employees, founded the company in 2012. Like Amazon and Alibaba, Jumia allows customers to buy products like cell phones, shoes, and groceries online. Jumia also offers bill paying, food delivery, and cellular data plans.

China Daily, a Chinese state-run news organization, says that Alibaba serviced 4.2 million African customers through its AliExpress services since it entered the continent.

Jumia serviced 4.3 million users and 81,000 active sellers in 14 countries. Amazon is available in 11 countries on the African continent, but neither Amazon nor Alibaba have had the benefit of getting their start in African countries. Jumia, for example, offers unique features like allowing customers to pay for items upon delivery. CNBC video above published Jun 25, 2019.

Jumia is an e-commerce platform for electronics, fashion, and more. It has partnered with more than 81,000 local African companies and individuals and is a direct competitor to Kilimall in Kenya and Konga in Nigeria. Started in 2012 in Lagos, the company currently has a presence across 12 African countries.

Jumia Technologies AG
  • Domain: jumia.com  / group.jumia.com
  • Founded: Nigeria
  • Traded as: NYSE: JMIA
  • Founders: Sacha Poignonnec, Raphael Kofi Afaedor, Tunde Kehinde
  • CEO: Sacha Poignonnec (2012–), Jeremy Hodara (2012–)
  • Parent organization: Rocket Internet


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