What Benjamin Button and Winning Brands Have In Common
(Editor's note: Please note language in video at 2:37 to the end may be offensive to some readers.)
Video above published on Feb 23, 2017 by L2inc.com: NYU Stern Marketing Professor Scott Galloway on
digital winners and
losers:
Winner: Firms whose products become more valuable with use--SalesForce.com, Facebook.com, Amazon.com, Priceline.com, Redhat.com, TripAdvisor.com, Alphabet (Google.com),-- a trait shared by most of today's top-performing companies. In contrast, old-economy successes including Ford and Caterpillar produce items that decline in value.
Winner: Facebook Messenger. With a third of Americans on the platform, brands that haven't yet launched chat bots may be missing a major opportunity.
Loser: Twitter. Despite the engagement boost from Trump's controversial missives, the platform barely gained any monthly users in Q4 - prompting Twitter to start counting daily users instead.
Plus: does (Netflix) cheating count when the other person is asleep?
Unedited Transcript via YouTube.com:
0:00 a winner the Benjamin Button economy
0:04 that 13 companies in the S&P 500 beat
0:07 the S&P average five years running
0:10 showing that we are in fact in a
0:11 winner-take-all economy what is Benjamin
0:15 Button companies have in common they age
0:17 reverse their products become more
0:19 valuable with use every time you're on
0:22 Facebook the core platform becomes more
0:24 useful when you turn on ways it adds
0:26 additional utility to people's traffic
0:28 patterns yesterday's economic Titans for
0:31 Procter & Gamble caterpillar produce
0:34 products that decline in value
0:35 perishable with use the other group of
0:39 terms that are winning are the ones
0:40 caring for the ages specifically firms
0:42 that are cutting costs for old economy
0:44 firms we have two sets of winners
0:47 companies that age in reverse and those
0:50 that are caring for the ages a winner
0:52 facebook Messenger I don't nothing about
0:54 messenger if you have any insight into
0:56 the platform please message me on
0:58 another platform with one in three
1:00 Americans using facebook Messenger
1:02 one-in-three the platform represents a
1:05 major opportunity for brands eighty-one
1:07 percent of brands we track Adele to
1:08 allow customers to message the brand on
1:11 Facebook the most brands have not tapped
1:13 to the message was real potential just
1:15 2% are leveraging chat BOTS early
1:19 adopter sephora is using box so
1:21 customers can book in-store appointments
1:23 mcallen spots help users choose a
1:26 whiskey and bud light spot reminds users
1:28 when it's time for a beer during begin a
1:31 loser Twitter despite the engagement
1:33 boots from Trump's controversial missus
1:35 Twitter angel 2 million monthly users in
1:38 comparison facebook increased by 72
1:41 million what you do in the metrics don't
1:43 go your way
1:44 change the metric following snapchats
1:46 lead twitter now reports daily active
1:49 users and their fourth quarter earnings
1:51 call Twitter highlighted its daily
1:53 active user base increase of eleven
1:55 percent year-on-year while monthly users
1:57 only grew four percent
1:59 however unlike snapchat the firm has not
2:02 disclosed its total number of daily
2:04 users a continued winner netflix we
2:07 believe will be the fifth Horseman
2:09 almost half of couples who watch netflix
2:11 together have cheated on each other by
2:13 watching episode ahead of their partner
2:15 according to a new survey 25-percent of
2:18 cheating happens when one partner
2:20 faultlessly however half of respondents
2:22 they sleep cheating doesn't count i have
2:25 connected my uber app to my amazon alexa
2:27 to my network now and when it says play
2:30 next episode
2:31 I just need to run and automatically a
2:34 guy named hey-zeus takes a person next
2:37 to me and their sh*t away from me within
2:39 seven minutes or just thirteen dollars
2:41 and fifty eight steps
2:43 Who am I kidding i watch netflix alone i
2:47 do get lonely one of my most alone when
2:49 do I feel most alone when I'm around
2:52 other people who are total f*cking
2:54 idiots will get you now
2:59 [Music]
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