Aegis Capital Says Waymo Revenue Can Top Google Search (video)

Aegis Capital Says Waymo Revenue Can Top Alphabet Search

Bloomberg Technology video above published Jan 3, 2018: Victor Anthony, internet media managing director at Aegis Capital (domain: aegiscapcorp.com), discusses Waymo (domain: waymo.com) and the future of the internet search business. He speaks on "Bloomberg Markets: The Open."

Waymo, Mountain View, CA—formerly the Google self-driving car project—stands for a new way forward in mobility.

Waymo is an autonomous car development company and subsidiary of Google's parent company, Alphabet Inc. On November 7, 2017, Waymo announced that it had begun testing driverless cars without a safety driver at the driver position. 

NASDAQ: GOOG | NASDAQ: GOOGL

@WaymoTweets by Waymo

feedback & comments via twitter @DomainMondo
Follow @DomainMondo

DISCLAIMER

Everybody Lies & Google Search Data Is Digital Truth Serum (video)

Google Is Digital Truth Serum

L2inc.com video above published on Nov 16, 2017: What do Google searches and Facebook posts reveal about the human psyche? Everybody Lies author Seth Stephens-Davidowitz delves into the internet's hidden truths in this special edition of Winners and Losers.

What others say about the book Everybody Lies:

“This book is about a whole new way of studying the mind . . . an unprecedented peek into people’s psyches . . . Time and again my preconceptions about my country and my species were turned upside-down by Stephens-Davidowitz’s discoveries . . . endlessly fascinating.” — Steven Pinker, author of The Better Angels of Our Nature

“Move over Freakonomics. Move over Moneyball. This brilliant book is the best demonstration yet of how big data plus cleverness can illuminate and then move the world. Read it and you’ll see life in a new way.” — Lawrence Summers, President Emeritus and Charles W. Eliot University Professor of Harvard University

“Everybody Lies relies on big data to rip the veneer of what we like to think of as our civilized selves. A book that is fascinating, shocking, sometimes horrifying, but above all, revealing.” — Tim Wu, author of The Attention Merchants

Auto-generated transcript of the video via YouTube.com:

feedback & comments via twitter @DomainMondo
Follow @DomainMondo

DISCLAIMER

Dating Apps, Winners, Losers, Traditional Advertising No Longer Works

Goliaths vs. Innovators

Video above: Scott Galloway, NYU Stern Marketing Professor. Video published July 28, 2016, by L2inc.com.

• Loser: Established CPG [ConsumerPackaged Goods] companies. Brands like L'Oréal Paris and Gillette are rapidly losing share to smaller, more agile rivals skilled at maximizing search visibility.
• Loser: Specialty Retail brands who email too much. Retailers sent 15% more emails in Q1 2016 than during the holiday season, but the resulting open rates proved that sometimes less is more.
• Winner or loser? Parents now spend less on food, transportation, and clothing than they did fifty years ago. However, childcare and education costs have soared.
• Who's winning in dating apps? Match Group, which owns 64% of the app ecosystem, including OKCupid and Tinder. 

Transcript:

A loser: established CPG [consumer-packaged goods] brands. 90 of the 100 largest CPG brands in the US lost share in the past year and two-thirds registered sales declines. The reason? Traditional advertising no longer works. Who's winning? Smaller brands with agile product innovation that digital - specifically search - rewards.

Two examples: NYX, who outperforms L'Oréal Paris 3 times in organic search visibility despite only bidding on 129 terms, versus 60,000 terms for L'Oréal Paris or Harry's, who in 5 short months jumped from number 9 in organic search visibility to number 3 as Gillette fell to second and Amazon secured the top spot.

So what's going on here? In sum, the diligence vehicles of Amazon reviews and Google search make it easier to connect you and the right product without having to default to the safety of a brand.

A loser: Specialty Retail brands who email too much. If your inbox feels overwhelmed, that's because it is. Retailers sent 15% more emails in Q1 2016 than during the overwhelming holiday season. But more isn't always better. With each additional email campaign, open rates declined by 15 basis points. Asking consumers explicitly and implicitly for additional information - such as you can customize the content and the email - is a winning strategy.

Everyone knows raising a child is expensive, but the complexion of that cost has changed dramatically in the past 50 years. I've told both my sons they need to start pulling their weight. Lorde wrote a Grammy-nominated song when she was 13. My kid at nine still lets the bath overflow - even when he's in it. Parents are spending less on food, transportation, and clothing but childcare and education costs have surged, accounting for a fifth of parental expenses - a big change from 1960, when they were just 2%.

The most affordable place in the US to raise a child? Morristown, Tennessee, where a family of 4 can meet their basic needs on $50,000 a year. That's half the required income necessary to raise a family in New York or Washington, DC.

Dating apps: winners or losers? By the way, my nickname around here is Swipe Left. It depends which one you're on and what you're looking for. Let''s look at some of the data.

• Tinder is the most popular and Happn has the most daily engagement.
• Christian Mingle has the highest proportion of women.
• Grindr has the lowest churn rate and eHarmony has the highest.

But who really wins? Match Group, which owns 64% of the dating app ecosystem.

I can save you some money. This is literally a fail-safe way to approach women. You walk up. Scott. Scorpio. Never fails.


feedback & comments via twitter @DomainMondo
Follow @DomainMondo

DISCLAIMER

The Biggest Apps, More Than A Billion Users Monthly, Timeline Chart

Courtesy of: VisualCapitalist.com

With approximately 3.3 billion people now using the internet, how hard is it to reach one billion of them each month? Harder than you might think. Google, Facebook, and Microsoft are the only companies with apps of more than a billion active users.

Google alone has seven of them: Search, Gmail, Maps, YouTube, Android, Chrome, and Play.
The last to reach the one billion mark was Gmail, per Alphabet’s announcement a few weeks ago.

Facebook has the largest audience out of all of these apps, with 1.59 billion monthly active users on its Facebook app. WhatsApp, which Facebook bought for $22 billion in October 2014, recently announced it also surpassed the one billion user mark, which fulfills a promise Mark Zuckerberg made to Facebook shareholders at the deal’s outset.

UPDATE via Chris Dixon: The Internet Economy | Medium.com: "Web vs apps. The mobile web is arguably in decline: users are spending more time on mobile devices, and more time in apps instead of web browsers. Apple has joined the app side of this battle (e.g. allowing ad blockers in Safari, encouraging app install smart banners above websites). Facebook has also taken the app side (e.g. encouraging publishers to use Instant Articles instead of web views). Google of course needs a vibrant web for its search engine to remain useful, so has joined the web side of the battle (e.g. punishing websites that have interstitial app ads, developing technologies that reduce website loading times). The realistic danger isn’t that the web disappears, but that it gets marginalized, and that the bulk of monetizable internet activities happen in apps or other interfaces like voice or messaging bots. This shift could have a significant effect on web publishers who rely on older business models like non-native ads, and could make it harder for small startups to grow beyond niche use cases."

Question: With the mobile web in decline, what are the ramifications for the domain name industry, new gTLDs, and ICANN?


Statista

In the fourth quarter of 2015, iPhone and Android smartphone users in the U.S. used an average of 27.1 apps per month, spending more than 40 hours with them. Interestingly, the amount of time people spend with apps continues to increase, whereas the number of apps they use pretty much stopped growing three years ago.

Tweets about apps OR app


feedback & comments via twitter @DomainMondo
Follow @DomainMondo

DISCLAIMER

Google Breakthrough: Indexing, Streaming Mobile Applications (video)

Video above: Google Breakthrough In Mobile Applications and the Mobile Web | Google unveils new technology in an effort to attack one of its major weaknesses in the mobile world.

"Up until now, Google has only been able to show information from apps that have matching web content. Because we recognize that there’s a lot of great content that lives only in apps, starting today, we’ll be able to show some “app-first” content in Search as well. For example, if you need a hotel for your spur-of-the-moment trip to Chicago, search results will now include results from the HotelTonight app. Or if you’re thinking about visiting Arches National Park, you will now find details about the 18-mile scenic drive from the Chimani app. In addition, you’re also going to start seeing an option to “stream” some apps you don’t have installed, right from Google Search, provided you’re on good Wifi. For example, with one tap on a “Stream” button next to the HotelTonight app result, you’ll get a streamed version of the app, so that you can quickly and easily find what you need, and even complete a booking, just as if you were in the app itself. And if you like what you see, installing it is just a click away. This uses a new cloud-based technology that we’re currently experimenting with." Source: Inside Search: New ways to find (and stream) app content in Google Search (emphasis added)


Follow @DomainMondo

DISCLAIMER

Google Now Rolling Out Mobile-friendly Update, Things to Know

Google's "mobile-friendly" update is rolling out today, April 21st. Things to know:

1. Affects only search rankings on mobile devices
2. Affects search results in all languages globally 
3. Applies to individual pages, not entire websites

Check the status of your entire website: Mobile Usability report in Webmaster Tools.

Check your website's individual pages with the Mobile-Friendly Test 

Google says if your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search, however the intent of the search query is still a very strong signal -- even if a "page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query." And finally, for those websites who still haven't gone mobile-friendly, Google says "have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages. You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking."


Follow @DomainMondo