2016 Internet Trends Report, Smartphone Growth Slowing, Video & Slides

UPDATE Video: Internet trends report presented by Mary Meeker, KPCB, Code Conference 2016:

Kleiner Perkins Caufield & Byers partner Mary Meeker delivers her annual internet trends report. She says "easy growth is behind us" as the newest internet users are coming from less developed and less affluent countries. Meeker also delves into artificial intelligence, Snapchat brand integrations, changes to live sports viewing habits, car industry innovation and the rise of millennial consumers, among many other topics. Published June 1, 2016

 

2016 Internet Trends Report from Kleiner Perkins Caufield & Byers

2016 edition of Mary Meeker’s (KPCB) annual Internet Trends report (slides above). 3 Billion global Internet users, growth flat at 9% Y/Y, 7% Y/Y excluding India. Global smartphone user growth slowing, as are smartphone shipments.

Here are the biggest takeaways from Mary Meeker's 2016 Internet Trends Report https://t.co/UfGv4FQLNj pic.twitter.com/f0ZVDPEsbY

— Josh Constine (@JoshConstine) June 1, 2016

KPCB Report offers an in-depth look at the following:

• Global Internet users have surpassed 3B; India, not U.S., is the world’s second-largest Internet market.

• Internet user growth flat (led by acceleration in India), while smartphone user and shipment growth have slowed.

• In the face of a slowing global economy, key macro growth drivers from the past 2 decades are less certain.

• Internet advertising (particularly via mobile) continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats.

• New online-first brands have rapidly grown in popularity for the millennial generation with their focus on omni-channel and personalized distribution strategies.

• In communication, video and images shared are growing as a means of storytelling; creators, consumers, and advertisers are taking part.

• Messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way.

• More efficient and often more convenient than typing, voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction.

• Transportation is being re-imagined, as the rise of car computerization, autonomous driving, and sharing transform our understanding of mobility.

• Looking to China, Internet leadership continues, as the country boasts global innovation powerhouses in e-commerce, messaging, travel, financial services, and on-demand transportation.

• The proliferation of data generated by a multitude of devices has fostered tremendous business opportunity, but privacy concerns abound.

Tweets about Internet Trends

feedback & comments via twitter @DomainMondo
Follow @DomainMondo

DISCLAIMER

Design as Strategy, Design in Tech Report 2015, KPCB Videos

Design is a Strategic Asset and a Superior Business Model - If you think about the evolution of industries and companies, they tend to begin competing with technology, then they move to competing with business models, and few companies realize the strategic value of competing at design. Bob Baxley of Pinterest explains how design is an incredible strategy for achieving a much healthier business. Published on Jun 1, 2015


Design in Tech Event Hosted by KPCB at Uber SF  - At a recent KPCB event held at Uber, design partner John Maeda presented his “Design in Tech” report and convened designers to discuss the role of the creative class in Silicon Valley. The event featured two panels: KPCB partner Creighton Hicks spoke with Andrew Crow, Head of Design at Uber, and Catherine Courage, SVP of Customer Experience at Citrix, about being a designer at an enterprise company. And KPCB talent partner Jackie Xu discussed actionable tips on Silicon Valley career paths in design with Bob Baxley, Head of Product Design at Pinterest, and Sarah Oppelt, Head of Design at Zumper. Published on Jun 1, 2015

Design in Tech Report 2015 from Kleiner Perkins Caufield & Byers - Design has become a game changer in Silicon Valley. Last year, John Maeda joined KPCB as the firm’s first Design Partner, joining from his role as the President of the Rhode Island School of Design. Now, in his inaugural #DesignInTech Report, Maeda highlights the rising importance of design in the entrepreneurial ecosystem. Drawing on extensive research and his own conversations with hundreds of designers, Maeda examines the intersection of design and technology. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, the report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This report helps explain why.

Kleiner Perkins Caufield & Byers is a venture capital firm with over 40 years of experience helping entrepreneurs deliver world changing ideas to market.

Domain names of companies referenced:

• kpcb.com
• citrix.com
• pinterest.com
• uber.com
• zumper.com

Follow @DomainMondo

2015 Internet Trends Report by Mary Meeker, KPCB (slides)

Outline from Mary Meeker's 2015 Internet Trends Report (source: KPCB)
Below is the full Slide Presentation

Mary Meeker is a former Wall Street analyst, now late-stage venture capitalist at Kleiner Perkins Caufield & Byers [domain name: kpcb.com] who has published annually an influential assessment of the Internet economy. Meeker presented her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday (full report below, outline above).



2015 Internet Trends Report from Kleiner Perkins Caufield & Byers

"KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses. 

"We are re-imagining more and more aspects of our daily lives, as mobile users and entrepreneurs continue to push innovation and creative output across new online platforms. User-generated / curated / shared content continues to rise, ranging from pins on Pinterest to videos on Snapchat and Facebook. Business processes continue to be re-imagined, led by companies aiming to make data more useful and services more efficient. Demographic shifts are helping to accelerate technology changes. Millennials are now the largest generation in the workforce and their work / life expectations differ from previous generations. As connectivity and commerce continue to rise, we have witnessed broad impacts on consumer expectations, which in turn can alter work for many, to a form of work that can be flexible and supplemental. Looking internationally, Chinese Internet leaders continue to innovate, while India is on-track to become the second-largest Internet market in the world."

Domain Mondo addendum to the above (based on an Economist research report today): three economies will dominate the 21st Century--China, India, and the U.S. Developing countries that have high GDP growth potential: Indonesia, Nigeria,  and Mexico.


Follow @DomainMondo