The Story of Yelp $YELP - Innovation, Competition, Next Move? (video)

The Rise And Fall Of Yelp?

The story of Yelp and why the company lost its 5-star rating. When Yelp went public in 2012, the popularity of the review site was quickly growing and its stock soared. But it’s been a rocky road since then as advertisers fled the platform and as competition has increased from Google, Facebook and others. CNBC.com video above published Mar 28, 2019.

• Yelp Inc.
• Headquarters: San Francisco, CA
• Domain: yelp.com
• Founded: July 2004, San Francisco, CA
• CEO: Jeremy Stoppelman
• Revenue: 943 million USD (2018)
• Number of employees: 4,350
• CFO: Lanny Baker
• Founders: Russel Simmons, Jeremy Stoppelman
• NYSE: YELP (IPO 2012) MarketCap: ~$2.83B (March 29, 2019)

$YELP

Tweets by Yelp

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eSports Growth Expected to Draw One Billion Dollars in Revenue (video)

E-Sports Growth Expected to Draw $1B in Revenue:

Videogaming as a spectator sport is drawing the attention of mainstream advertisers as they try to capitalize on the spending power of millions of gamers worldwide. Published May 24, 2016, by WSJ.com.

eSports (also known as electronic sports, esports, e-sports, competitive (video) gaming, professional (video) gaming, or pro-gaming) is a form of sports where the primary aspects of the sport are facilitated by electronic systems; the input of players and teams as well as the output of the eSports system are mediated by human-computer interfaces. Most commonly eSports take the form of organized multiplayer video game competitions, particularly between professional players. The most common video game genres associated with eSports are real-time strategy, fighting, first-person shooter (FPS), and multiplayer online battle arena (MOBA). Tournaments such as The International, the League of Legends World Championship, the Battle.net World Championship Series, the Evolution Championship Series, and the Intel Extreme Masters, provide both live broadcasts of the competition, and prize money and salaries to competitors.(Wikipedia)

More information:

• Amazon's Twitch: twitch.tv
• http://www.esportsearnings.com/
• https://www.reddit.com/r/esports/
• Largest Fantasy eSports Website Raises $12 Million | Forbes.com: "... it only took the company Vulcun.com a total of eleven weeks of existence to secure the $12 million raise, which was assisted by Vulcun’s new partnership with venture capital firm Sequoia Capital (sequoiacap.com). The raise by fantasy eSports website Vulcun is one of the largest to date in the eSports industry, which is quickly becoming a real area of focus for venture capitalists ..."

#eSports Tweets

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Evolution Of Brands In Digital Advertising: Jet.com, Amazon, Macy's (video)

Evolution Of Brands In Digital Advertising | The holiday season is here so advertisers are trying new and different tactics to drive sales. (Nov 26, 2015)

Companies referenced:

• Jet.com
• Amazon.com
• Macys.com

Tweets about digital advertising

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Snapchat: Where’s the Value for Advertisers? (video)

Snapchat: Where’s the Value for Advertisers? -

Bloomberg’s Sarah Frier reports on Snapchat’s discover video feature and the company’s value to advertisers. She speaks on “Bloomberg West,” April 14th.

snapchat.com


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Twitter Disaster, Early Earnings Release, Stock Closes Down 18% (video)

What Investors Don't Like About Twitter's Earnings -
Estimize CEO Leigh Drogen, Raymond James' Aaron Kessler and Bloomberg Intelligence's Paul Sweeney discuss Twitter's revised full-year forecast with Bloomberg's Matt Miller on "Street Smart" today.

Twitter stock (NYSE: TWTR) Closes Down 18% Today
source: google.com

Twitter Reports Weak Earnings and the Stock Is Crashing - Bloomberg Business: "Twitter Inc. posted first-quarter revenue that fell short of estimates and cut its sales forecast as the company struggles to attract more users and advertisers. The stock fell 18 percent, fueled by the early release of results. Revenue is a new concern for investors, who have spent the past year criticizing slowing user growth. Sales will be $470 million to $485 million in the second quarter, Twitter said in a statement Tuesday, missing analysts’ average projection for $538.1 million. Twitter cut full-year revenue guidance to $2.17 billion to $2.27 billion, from the previous range of $2.3 billion to $2.35 billion..."

domain name: twitter.com

Twitter Earnings and Investor information - First Quarter 2015:

• Twitter First Quarter Earnings Conference Call
• Twitter to Acquire TA Press Release FINAL.pdf
• Earnings Press Release
• Slide Presentation

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Startup Making Money on 30 Billion Online Ads Each Day (video)

Online advertising is the bread and butter of the internet and New York-based startup Appnexus is serving as its middleman. CEO Brian O'Kelley discusses the business with Bloomberg's Alex Barinka at the company's Manhattan headquarters. (source: Bloomberg, Oct. 23, 2014)

Domain Name: appnexus.com

Blog: blog.appnexus.com

Tech Blog: techblog.appnexus.com

About AppNexus | AppNexus: "Advertising is the lifeblood of the Internet. It funds most of the great content we’re used to getting for free. It provides the means to innovate, investigate, and entertain. And it makes it possible to reach the largest audience possible. AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. It’s what the world’s most influential advertising and media companies build their businesses on, and what enables them to deliver the ads that deliver the content that people love. It’s a simple value exchange: advertisers get the most from their ads, creators get the most from their content, and consumers get the most out of the Internet. This is our collective purpose: to make the Internet all that it can be, must be, will be. All that the Internet was ever meant to be: All that you ever imagined."


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