Showing posts with label engagement. Show all posts
Showing posts with label engagement. Show all posts

2018-06-26

CrowdEmotion, an Emotion-Inspired Artificial Intelligence Company

Interview of Jing-Han Ong, CrowdEmotion

The Banker video above published Jun 18, 2018: Jing-Han Ong, commercial lead, CrowdEmotion, an emotion-inspired artificial intelligence (AI) company, explains how the start-up is using smart devices to capture and index engagement, emotions and body language.

Domain: crowdemotion.co.uk



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2016-12-20

Scott Galloway: What Airbnb Isn't Telling Us, Hotels Are Losers (video)

Scott Galloway: What Airbnb Isn't Telling Us

Video above published Dec 8, 2016 by L2inc.com: Scott Galloway presents the winners and losers in digital:

Loser: Hotels, as Airbnb takes an increasing share of their guests - despite the company's claims that its service is "complementary" to the hospitality industry.

Winner: Best Buy, which bested Amazon in search visibility for Black Friday.

Loser: Brands that depend too much on celebrities. When Kendall Jenner took a break from Instagram, Estée Lauder lost a huge chunk of engagement.

Loser: Second-tier pro athletes, whose low wages are yet another illustration of what the winner-take-all economy has become.

Domains of companies referenced above:
  • airbnb.com
  • bestbuy.com
  • amazon.com
  • esteelauder.com

Auto-generated (via YouTube.com) transcript:
0:02
A loser: hotels.
0:04
What is a requirement or a competence of growing market cap billions of dollars a year?
0:08
You lie.
0:10
Airbnb has been lying to the hotel industry and us, saying they are "complementary," not a threat to the hospitality industry.
0:19
"I think for us to win, nobody in hospitality necessarily has to lose."
0:24
However, half of Airbnb demand comes from customers who would otherwise stay in traditional hotels, up from 41% last year.
0:32
But they're "complementary."
0:34
At the same time, the number of nights that U.S. hotels approach full occupancy has plunged 20%.
0:40
It's only going to get worse
0:41
as demand flattens and hotels lose out to Airbnb.
0:46
A big winner on Black Friday, who was written off for dead at the hands of Amazon?
0:51
Best Buy.
0:52
One way to compete with the Seattle giant? Win at search.
0:55
Best Buy registered the greatest share of first-page results for Black Friday-related searches, besting Amazon.
1:01
The big loser? Macy's.
1:03
Talk about kicking a horse while it's down.
1:05
Shoppers on Black Friday were greeted with a temporary shopping jam message
1:09
as the site crashed under the weight of site traffic.
1:14
A loser: brands subject to the whims of their celebrity endorsers.
1:18
The headline of Election Week was neither Trump nor Clinton,
1:21
but Kendall Jenner and her decision to take a week off from posting on Instagram.
1:25
"It's so crazy to me that it even became huge news like that."
1:29
Jenner's decision has had a significant impact on Estée Lauder.
1:33
7% of all posts on Lauder's Instagram page feature Kendall Jenner.
1:38
Only 3% of Jenner's posts feature the beauty brand, but those posts by Jenner account for 63% of Estée Lauder's total Instagram engagement.
1:48
So Jenner's decision to take a break from the platform has resulted in Estée Lauder losing two-thirds of its engagement on the platform.
1:56
A loser: second-tier pro athletes.
1:58
In another example of a winner-take-all economy,
2:01
being big league doesn't necessarily mean you're big league.
2:05
Single A minor league baseball salaries start at $1150 a month.
2:11
Pro soccer players in Europe average less than $1,000 a month - a fraction of the average salary of the top teams' players.
2:18
Earlier this year, two U.S. congressmen proposed a bill that would make minor leaguers exempt from minimum-wage requirements,
2:23
cementing their near-impoverished status and preserving America's greatest pastime: exploiting workers.


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2016-08-22

Winner or Loser? Finance, Snapchat, Ben & Jerry's, Google Maps (video)

Snapchat Hits a Snow Storm:

  • Winner: Finance. Nearly half of new American billionaires work in the financial sector, often at hedge funds.
  • Loser: Snapchat. The platform has hit a roadblock in Asia, where it faces a steep challenge from homegrown alternatives including Korean app Snow.
  • Winner: Ben & Jerry's. By investing heavily in product-focused Instagram posts, the brand has generated impressive engagement.
  • Winner: Google Maps, which just added its first underwater images of the world's oceans: https://www.google.com/maps/about/behind-the-scenes/streetview/treks/oceans/.
Video above published August 18, 2016, by L2inc.com. Host is Scott Galloway, Marketing Professor at NYU Stern. Video transcript below.

Winners: 2016's Tech Billionaires
Infographic: 2016's Tech Billionaires | Statista
Chart source: Statista

Chart above shows the net worth and main source of wealth of the ten richest tech billionaires in the world. While individuals associated with U.S. companies dominate, Chinese e-commerce giant Alibaba and its executive chairman Jack Ma (net worth of almost 26 billion dollars) ranks eighth and ninth is Tencent CEO, Ma Huateng with 22 billion dollars.

Transcript of video above via YouTube:
0:02 A winner: finance.
0:03 The complexion of wealth in the US has changed dramatically over the last two decades.
0:06 More billionaires are earning their money versus inheriting it.
0:09 That's a nice fact, but that isn't necessarily a victory for entrepreneurship.
0:13 Almost half the growth in the billionaire class comes from the financial sector, compared with 14% in Europe.
0:19 How do you become a billionaire in America?
0:21 If you don't start the next Facebook, you need to work at a hedge fund.
0:25 Over 80% of hedge fund billionaires are American.
0:27 It's easy to hate hedge fund managers. I work with a lot of them, and I find they're just like you and me -
0:33 just smarter and harder working.
0:35 Who can you hate? Congressmen and senators.
0:37 In exchange for a few thousand bucks, they continue to give these guys carried interest tax deduction, which is immoral and plain stupid.
0:46 A loser: Snapchat. You don't hear that often.
0:48 The brand's quest for global domination has met a roadblock in Asia, where American social platforms face major challenges from homegrown alternatives.
0:57 Korean app Snow has similar functionality to Snapchat but targets Asian users
1:01 with filters including bottles of soju and fried chicken.
1:05 Snow's popularity in Asia underscores a new reality for American app makers:
1:09 popularity in the US does not guarantee success overseas.
1:14 A winner: Ben & Jerry's, whose oversized investment in Instagram is paying off.
1:18 Ben & Jerry's accounts for 4% of posts but generates 38% of interactions.
1:23 The lesson here?
1:24 Consumers want to see the product they love. Keep it simple.
1:28 Following the success of the brand's Bernie's Yearning flavor, we're campaigning for a new flavor.
1:32 My personal favorite: Guatemalan Syphilis ExperiMINT.
1:38 What's the greatest concentration of IQ in history? NASA? The Manhattan Project?
1:41 No, it's Google.
1:42 Now that the search engine has made the world's surface visible with Street View,
1:47 Google is setting its sights on the other 70% of the planet.
1:51 Maps just added its first underwater images, letting users explore the depths of the oceans.
1:57 We leave you with video on how some of those maps were made.
2:00 We'll see you next week.


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