Google, SEO, links, site penalty

The entire Google site penalty policy needs some reform -- Danny Sullivan makes some good suggestions:

How A Single Guest Post May Have Gotten An Entire Site Penalized By Google: (Danny Sullivan) "... As a suggestion to all parties, I’d say: Google: Enough with the penalties and get into a model where if you don’t like a link, you don’t count it rather than issuing penalties. SEOs & Publishers: Forget how you can build links, which is just too dangerous now. Think how you can build audience — and if links come as part of that, it’s side-benefit." (read more at the link above)

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