New Apple TV and iPhone 6S, $AAPL Closes Down, LIVE Event Replay

Watch the most important three minutes of the keynote speech from the Apple event held in San Francisco on September 9, 2015.


Apple's Updated iPhones: The Standout New Features - Om Malik, a True Ventures partner, Ben Bajarin, Creative Strategies' principal analyst, and Nikhil Bhogal, June's co-founder and a former Apple software engineer, discuss Apple's updated iPhones with Bloomberg's Emily Chang on "Bloomberg West" on September 9th.

Replay of the Apple September 9th Event: http://www.apple.com/apple-events/september-2015/

For a full rundown:
Bloomberg Business: Apple iPhone 6S and Apple TV: Everything You Need to Know: The Apple TV, iPad Pro, Watch, and iPhone all got upgrades, including new iPhone 6S and iPhone 6S Plus

Order your new Apple device:

• apple.com/iphone
• apple.com/ipad
• apple.com/tv
• apple.com/watch
• apple.com/mac

But Wall Street isn't impressed:

Apple stock closed down on the day of the iPhone6S Launch Event, Sep 9, 2015 (source: google.com)

What's with the Apple stock? Answers below:

China's smartphone brands go downmarket - Fortune: "New and old brands are trying to copy the success of low-cost Xiaomi by selling cheap phones. The race to the bottom has begun in Chinese smartphones. When a Lenovo unit head tells the Wall Street Journal, “You can use someone else’s model to defeat them,” and he’s referring to the low-cost Xiaomi brand that prides itself on being an Apple imitator for half the price, you know almost everyone is jumping in."

Apple’s Real Rival Isn’t Google - WSJ: "Although the first quarter of fiscal 2016 corresponds with the holiday shopping season, Apple may see its slowest year-over-year rise in iPhone unit sales ever. And if the analyst consensus estimate compiled by FactSet holds true, iPhone sales will enter terra incognita the following quarter by dropping for the first time compared with a year earlier."

Check Apple stock price now: NASDAQ: AAPL
See also on Domain Mondo:

• Apple Event LIVE, iPhone 6s, iPhone 6s Plus, Apple TV, Preview (video) (September 9, 2015)
• Apple, iPhone Vulnerability, Product Concentration, $AAPL Unsustainability (August 4, 2015)
• Apple Watch, Apple Music, Apple #FAILS? $AAPL, Google Search Trends (July 5, 2015)
• The Problem With Apple $AAPL (June 8, 2015)

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Apple Event LIVE, iPhone 6s, iPhone 6s Plus, Apple TV, Preview (video)

What to Watch for at Apple's IPhone Event: Apple is hosting its annual splash on Wednesday to unveil a new version of its most-important product, the iPhone. The company has also used the occasion to update customers, analysts and investors on its performance and other products—and this year will probably be no different. Bloomberg's Cory Johnson reports on "Bloomberg Markets," September 8, 2015. 

If you are interested in attending the Apple September 9th event online, here are your options for LIVE coverage starting at 1:00 PM ET (US):

• Online at apple.com - Live streaming uses Apple’s HTTP Live Streaming (HLS) technology. HLS requires an iPhone, iPad, or iPod touch with Safari on iOS 7.0 or later, a Mac with Safari 6.0.5 or later on OS X v10.8.5 or later, or a PC with Microsoft Edge on Windows 10. Streaming via Apple TV requires a second- or third-generation Apple TV with software 6.2 or later.
• Live blogs: cnet.com, theverge.com, and others
• Apple iPhone Event LIVE Coverage with commentary:  https://twit.tv/live starts 10AM PDT (converter)

However, Apple's September 9th Launch Event, some say, may be a "less than impressed" non-event:

• Apple's iPhone 6S: The peak of smartphone boredom? - CNET: "With few physical changes expected in the next iPhone, it's become emblematic of a problem with the broader smartphone industry: It's just not that exciting anymore ... a new iPhone is no longer a must-have item."
• The next Apple TV puts company in rare role: Playing catch-up - CNET: "Apple's Internet-connected-television device hasn't been updated in three years. A new box, expected Wednesday, will give Apple fans what they've wanted -- and what everyone else already enjoys."

Apple TV 4 coming in October for under $200 | 9to5Mac:

• One comment: "Sorry but there’s nothing game changing about overpricing your product. I personally wouldn’t mind paying $200, but it has to be completely deserving of its price tag and as of now, it doesn’t look like that’s the case." 
• Another comment: "The Chromecast [total cost: $35] was a game changing device because it was so cheap but has all the functionality of an Apple TV and then some. Most people don’t want to shell out $200 for a TV box because they simply aren’t necessary anymore."

According to 9to5Mac, Apple also plans to introduce the new iPhone 6S and iPhone 6S Plus on September 9th, which will include:

• Force Touch-capable displays
• new Rose Gold color option
• 12 megapixel cameras with 4K video recording support
• "more efficient" Qualcomm wireless chips
• "faster" A9 processors with double the RAM and "better" battery life
• "improved" front-facing cameras for FaceTime. 

Apple, however, will not be introducing a new 4-inch “iPhone 6c” according to 9to5Mac.

Pricing for the new iPhones? Sorry you asked. With contracts going away at most wireless carriers, Apple iPhones will no longer be competitively priced compared to Android smartphones which often have superior performance and features. Expect to pay premiums of $300 to $600 more for a new iPhone than an equal or superior Android smartphone from Motorola, HTC, Huawei, Xiaomi, Samsung, LG, and others:

iPhone 6s and iPhone 6s Plus prices on release date: 16GB, 64GB, 128GB | BGR: "the iPhone 6s will sell for $649, $749 or $849 while the iPhone 6s Plus will cost $749, $849 or $949."

See also on Domain Mondo:

• Apple, iPhone Vulnerability, Product Concentration, $AAPL Unsustainability (August 4, 2015)
• Apple Watch, Apple Music, Apple #FAILS? $AAPL, Google Search Trends (July 5, 2015)
• The Problem With Apple $AAPL (June 8, 2015)

Follow @DomainMondo

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