Lockhart Steele on Blogging, Vox Media, and New Media (video)

Lockhart Steele on new media -

Edward Harrison of RT interviews Lockhart Steele – editorial director of Vox Media. Lockhart explains why he decided to get involved with new media as a blogger at the turn of the Millennium and how blogging has transformed the journalism industry. One insight he offers is how much social media has changed and how readers interact with writers on digital media. Steele also talks about the latest trends in digital media content and content presentation and how well old media understands new media (if at all). Original Air Date: March 10, 2015

Vox Media Brands and Domain Names:

Vox Media: voxmedia.com

Editorial brands--

• SB Nation: sbnation.com
• The Verge: theverge.com
• Polygon: polygon.com
• Curbed: curbed.com
• Eater: eater.com
• Racked: racked.com
• Vox: vox.com

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Ezra Klein, Vox, Vox.com, great brand and domain name strategy

After the terrible brand/domain name strategy evident in the Walt Mossberg-Kara Swisher news site known as Re/code, recode.net, Ezra Klein (formerly of the Washington Post) shows what great branding and domain name strategy looks like:

Vox | vox.com | Understand the News - As first reported by Mike Allen of Politico:

EZRA KLEIN site will be Vox.com: "There's no such thing here as 'the vegetables of journalism'" - Slogan: "Understand the news" - Launching "soon" - "Politics, public policy, world affairs, pop culture, science, business, food, sports, and everything else that matters are part of our editorial ambit. ... An explanation of how other country's health-care systems work ... probably won't contain much new information but it'll contain a lot of important information that's new to most people. We're not going to get caught up in talmudic debates about what does and doesn't count as 'news.'" Video http://www.vox.com ... @VoxDotCom


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