WANTED: Fiction writers to come up with riveting copy and narratives for launch of ICANN's new gTLDs (generic top-level domain names).
Frank Schilling explains ICANN's new gTLDs in the video above--beware story-tellers with products for sale--ICANN's new gTLDs: we are only limited by our imaginations! (Plus $185,000 up front to ICANN plus renewal fees.) "Narrative makes for a compelling story. It appeals to us emotionally. It often falls apart when scrutinized" (source infra).
"Late last year, we had a wholesaler from a major exchange-traded-fund firm visit our office. At the time, the chatter was all about the planned Alibaba Group Holding Ltd. initial public offering. It was going to be, in his words, “huge, disruptive, incredibly powerful"... Never mind that IPO returns are on average mediocre or worse ...This guy had a great story to tell, and to the uninitiated, it was enthralling. The story, as it turns out, was and is completely and utterly wrong. The narrative, as is so often the case, failed. But not its appeal to our deep lizard brains...In politics, when your narrative fails, the other guy wins. With investing, following narratives leads to lost capital..." -- Barry Ritholtz, The Alibaba Story-Telling Failure - Bloomberg View
Domain name buyers: Caveat Emptor!
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