2016-07-11

Cannes Lions: Advertising, Ad Industry, Digital Disruption, Transparency

WPP CEO Sir Martin Sorrell on Ad Industry, Google & Facebook Spends:

During a WSJ.com panel at the Cannes Lions advertising festival [canneslions.com], WPP CEO Sir Martin Sorrell revealed how much the world's largest ad holding company spent for clients annually on non-traditional media such as Google and Facebook. Published June 24, 2016

L2: Digital Winners & Losers plus a recap of Cannes Lions:
  • Loser: Apps. People spend half their digital time using apps, but unless you're Facebook, you're not benefiting.
  • Winner: Google (Alphabet). Prediction for the company's next billion-dollar business? Google Maps, which can sell location-based pins to local businesses.
  • Losers: Beacons and Virtual Reality
  • Winner: Voice-based interfaces, accounting for a fifth of searches on Android smartphones. The big winner is Amazon Echo, which has garnered an impressive number of positive reviews and is consistently open with developers,
  • Plus a Prof-G (Scott Galloway, professor of marketing at NYU Stern School of Business) style recap of Cannes Lions.
Published June 30, 2016, by L2inc.com. L2 is a member-based business intelligence firm that benchmarks the digital performance of brands.

Addressing Ad Industry's Transparency Issues:

Brad Jakeman, president of PepsiCo's global beverage group said the advertising industry needs to address transparency issues, including the controversy surrounding rebate practices during a panel hosted by WSJ.com at the Cannes Lions advertising festival. Published June 24, 2016.

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