Google $GOOG $GOOGL Celebrates 20 Years This Month

7 Important Dates in Google’s History

Fortune.com video above published Sep 4, 2018: Google (google.com) is celebrating 20 years this month.

source: Statista.com

Turning back, flipping forward: how we’re marking 20(ish) years of Google this month → https://t.co/bxzOlsDTma pic.twitter.com/vooF1LCLVB

— Google (@Google) September 4, 2018

Tweets by Google

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Winner or Loser? Finance, Snapchat, Ben & Jerry's, Google Maps (video)

Snapchat Hits a Snow Storm:

• Winner: Finance. Nearly half of new American billionaires work in the financial sector, often at hedge funds.
• Loser: Snapchat. The platform has hit a roadblock in Asia, where it faces a steep challenge from homegrown alternatives including Korean app Snow.
• Winner: Ben & Jerry's. By investing heavily in product-focused Instagram posts, the brand has generated impressive engagement.
• Winner: Google Maps, which just added its first underwater images of the world's oceans: https://www.google.com/maps/about/behind-the-scenes/streetview/treks/oceans/.

Video above published August 18, 2016, by L2inc.com. Host is Scott Galloway, Marketing Professor at NYU Stern. Video transcript below.

Winners: 2016's Tech Billionaires

Chart source: Statista

Chart above shows the net worth and main source of wealth of the ten richest tech billionaires in the world. While individuals associated with U.S. companies dominate, Chinese e-commerce giant Alibaba and its executive chairman Jack Ma (net worth of almost 26 billion dollars) ranks eighth and ninth is Tencent CEO, Ma Huateng with 22 billion dollars.

Transcript of video above via YouTube:
0:02 A winner: finance.
0:03 The complexion of wealth in the US has changed dramatically over the last two decades.
0:06 More billionaires are earning their money versus inheriting it.
0:09 That's a nice fact, but that isn't necessarily a victory for entrepreneurship.
0:13 Almost half the growth in the billionaire class comes from the financial sector, compared with 14% in Europe.
0:19 How do you become a billionaire in America?
0:21 If you don't start the next Facebook, you need to work at a hedge fund.
0:25 Over 80% of hedge fund billionaires are American.
0:27 It's easy to hate hedge fund managers. I work with a lot of them, and I find they're just like you and me -
0:33 just smarter and harder working.
0:35 Who can you hate? Congressmen and senators.
0:37 In exchange for a few thousand bucks, they continue to give these guys carried interest tax deduction, which is immoral and plain stupid.
0:46 A loser: Snapchat. You don't hear that often.
0:48 The brand's quest for global domination has met a roadblock in Asia, where American social platforms face major challenges from homegrown alternatives.
0:57 Korean app Snow has similar functionality to Snapchat but targets Asian users
1:01 with filters including bottles of soju and fried chicken.
1:05 Snow's popularity in Asia underscores a new reality for American app makers:
1:09 popularity in the US does not guarantee success overseas.
1:14 A winner: Ben & Jerry's, whose oversized investment in Instagram is paying off.
1:18 Ben & Jerry's accounts for 4% of posts but generates 38% of interactions.
1:23 The lesson here?
1:24 Consumers want to see the product they love. Keep it simple.
1:28 Following the success of the brand's Bernie's Yearning flavor, we're campaigning for a new flavor.
1:32 My personal favorite: Guatemalan Syphilis ExperiMINT.
1:38 What's the greatest concentration of IQ in history? NASA? The Manhattan Project?
1:41 No, it's Google.
1:42 Now that the search engine has made the world's surface visible with Street View,
1:47 Google is setting its sights on the other 70% of the planet.
1:51 Maps just added its first underwater images, letting users explore the depths of the oceans.
1:57 We leave you with video on how some of those maps were made.
2:00 We'll see you next week.


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Cannes Lions: Advertising, Ad Industry, Digital Disruption, Transparency

WPP CEO Sir Martin Sorrell on Ad Industry, Google & Facebook Spends:

During a WSJ.com panel at the Cannes Lions advertising festival [canneslions.com], WPP CEO Sir Martin Sorrell revealed how much the world's largest ad holding company spent for clients annually on non-traditional media such as Google and Facebook. Published June 24, 2016

L2: Digital Winners & Losers plus a recap of Cannes Lions:

• Loser: Apps. People spend half their digital time using apps, but unless you're Facebook, you're not benefiting.
• Winner: Google (Alphabet). Prediction for the company's next billion-dollar business? Google Maps, which can sell location-based pins to local businesses.
• Losers: Beacons and Virtual Reality
• Winner: Voice-based interfaces, accounting for a fifth of searches on Android smartphones. The big winner is Amazon Echo, which has garnered an impressive number of positive reviews and is consistently open with developers,
• Plus a Prof-G (Scott Galloway, professor of marketing at NYU Stern School of Business) style recap of Cannes Lions.

Published June 30, 2016, by L2inc.com. L2 is a member-based business intelligence firm that benchmarks the digital performance of brands.

Addressing Ad Industry's Transparency Issues:

Brad Jakeman, president of PepsiCo's global beverage group said the advertising industry needs to address transparency issues, including the controversy surrounding rebate practices during a panel hosted by WSJ.com at the Cannes Lions advertising festival. Published June 24, 2016.

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The Biggest Apps, More Than A Billion Users Monthly, Timeline Chart

Courtesy of: VisualCapitalist.com

With approximately 3.3 billion people now using the internet, how hard is it to reach one billion of them each month? Harder than you might think. Google, Facebook, and Microsoft are the only companies with apps of more than a billion active users.

Google alone has seven of them: Search, Gmail, Maps, YouTube, Android, Chrome, and Play.
The last to reach the one billion mark was Gmail, per Alphabet’s announcement a few weeks ago.

Facebook has the largest audience out of all of these apps, with 1.59 billion monthly active users on its Facebook app. WhatsApp, which Facebook bought for $22 billion in October 2014, recently announced it also surpassed the one billion user mark, which fulfills a promise Mark Zuckerberg made to Facebook shareholders at the deal’s outset.

UPDATE via Chris Dixon: The Internet Economy | Medium.com: "Web vs apps. The mobile web is arguably in decline: users are spending more time on mobile devices, and more time in apps instead of web browsers. Apple has joined the app side of this battle (e.g. allowing ad blockers in Safari, encouraging app install smart banners above websites). Facebook has also taken the app side (e.g. encouraging publishers to use Instant Articles instead of web views). Google of course needs a vibrant web for its search engine to remain useful, so has joined the web side of the battle (e.g. punishing websites that have interstitial app ads, developing technologies that reduce website loading times). The realistic danger isn’t that the web disappears, but that it gets marginalized, and that the bulk of monetizable internet activities happen in apps or other interfaces like voice or messaging bots. This shift could have a significant effect on web publishers who rely on older business models like non-native ads, and could make it harder for small startups to grow beyond niche use cases."

Question: With the mobile web in decline, what are the ramifications for the domain name industry, new gTLDs, and ICANN?


Statista

In the fourth quarter of 2015, iPhone and Android smartphone users in the U.S. used an average of 27.1 apps per month, spending more than 40 hours with them. Interestingly, the amount of time people spend with apps continues to increase, whereas the number of apps they use pretty much stopped growing three years ago.

Tweets about apps OR app


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