2017-01-06

YouTube CPO Neal Mohan: What to Expect from YouTube in 2017 (video)

Here’s What to Expect from YouTube in 2017:

What to Expect from YouTube in 2017 according to Chief Product Officer Neal Mohan. Video above published Dec 22, 2016.

YouTube, a subsidiary of Google (Alphabet Inc.), is a video-sharing website with headquarters in San Bruno, California. Created by three former PayPal employees (Chad Hurley, Steve Chen, and Jawed Karim) in February 2005, it was acquired by Google in November 2006, for US$1.65 billion. The site allows users to upload, view, rate, share, add to favorites, report and comment on videos.Content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers and other content such as video blogging, short original videos, and educational videos. Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, Hulu, and other organizations offer some of their material via YouTube, as part of the YouTube partnership program. Unregistered users can watch videos on the site, but registered users are permitted to upload an unlimited number of videos and add comments to videos. Videos deemed potentially offensive are available only to registered users affirming themselves to be at least 18 years old. In December 2016, the YouTube.com website was ranked as the second most popular site by Alexa Internet, a web traffic analysis company. YouTube earns advertising revenue from Google AdSense, a program which targets ads according to site content and audience. The vast majority of YouTube videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Red, a subscription service offering ad-free access to the website and access to exclusive content made in partnership with existing users (source: Wikipedia.org). YouTube CEO: Susan Wojcicki (Feb 5, 2014–).

Domains referenced:
  • YouTube.com 
  • YouTube.com/red
  • YouTubeGo.com

YouTube.com auto-generated transcript:
0:00  what should we expect from YouTube in
0:03  2017? So you know we're gonna continue to
0:07  focus on a lot of the things we talked
0:09  about like community like YouTube red
0:11  we're also going to continue to push the
0:15  boundaries in terms of innovation a big
0:17  area of focus for us over the many years
0:19  has been live so we're going to
0:22  continue to focus on live or rolling out
0:24  a mobile live feature two more and more
0:26  creators and another big area of focus
0:28  for us to connect is going to be to
0:30  continue to make sure that youtube is
0:32  widely accessible to all users across
0:34  the globe and so few weeks ago we
0:37  actually launched a standalone separate
0:40  app of youtube called YouTube go in the
0:43  Indian market and we built this out from
0:45  the ground up really catering to the
0:48  needs of our Indian consumers where
0:50  there might be things like bandwidth
0:52  constraints because of you know 2g
0:54  networks instead of 4g where data costs
0:56  perhaps might be expensive where there's
0:59  much more sharing of content and and
1:02  community watching of content and there
1:04  might be in other markets and so you can
1:06  look for us to continue to innovate in
1:08  terms of making sure that the next wave
1:11  of you know consumers in all of these
1:14  markets have access to the great content
1:16  on YouTube just like we do here in the US




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