Video above published May 17, 2017 by FT.com: Federico Marchetti is the founder of YOOX and CEO of YOOX NET-A-PORTER Group.
Handles: @NETAPORTER @MRPORTERLIVE @yoox @THEOUTNET @PORTERmagazine @ynap
1. The luxury shopper in now online. What is important is to have quality customers. Only 2% of our customers represent 40% of our sales. We have customers that spend more than €1 million with us a year, who spend €, 35,000 on a dress and who buy 20 bespoke suits at a time.
2. Mobile is the new luxury shopping centre. We have registered upwards of €1bn sales on mobile phones out of €2bn of total sales. By 2020, most sales will be made on mobile phones.
3. Innovation needs to benefit the customer. To be successful you have to “be the customer” so that you can fully understand their needs."
Celebrating the #weekend with a coffee, cupcakes & the Tiny Satchel in Neon Blue by @CamSatchelCo - now on YOOX > https://t.co/2JEY9ofjHB pic.twitter.com/jlrM3en9xm— YOOX (@yoox) May 20, 2017
The ultimate summer closet is here – shop our exclusive @Chloefashion collection now 🌸 https://t.co/1Yz3f3DYDV pic.twitter.com/qgGnxGK9Wx— NET-A-PORTER (@NETAPORTER) May 18, 2017
For instant cool-girl appeal, style a dazzling statement top with perfectly distressed denim > https://t.co/3gYyrF2fVg pic.twitter.com/2LeVWVD1Ti— THE OUTNET.COM (@THEOUTNET) May 20, 2017
These are the shoes you need for summer: https://t.co/PcK9oGETV1 pic.twitter.com/xQHVqiINQ8— MR PORTER (@MRPORTERLIVE) May 21, 2017
feedback & comments via twitter @DomainMondoSee @bellahadid like never before in #PORTERmagazine's Summer issue. Subscribe to receive before the April 7 release https://t.co/Xubjomiu4g pic.twitter.com/oRIeAeqXgo— PORTER magazine (@PORTERmagazine) March 21, 2017