Maureen Mullen: Understanding Disruption and Innovation (video)

Maureen Mullen - The Innovation Class

Video above published Jul 26, 2017: As Co-Founder and Chief Strategy Officer at L2 (domain: L2inc.com), Maureen Mullen co-authored the L2 Digital IQ Index methodology and oversees L2 Research and Strategy. She has led C-level engagements for L2 members including Procter & Gamble, L’Oréal, LVMH, Nike, Unilever, and many others. Prior to L2, Maureen was a consultant at Triage Consulting Group, where she led managed-care payment review projects for hospitals including UCLA Medical Center, UCSF, and HCA. Maureen holds a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.

The L2 Digital Leadership Academy, led by faculty from NYU Stern, Kellogg School of Management, Harvard Business School, and L2 researchers, is a two-day conference rooted in business fundamentals coupled with tactical sessions on digital topics.

Select slides: Exploiting New Opportunities, Capitalizing on Incumbent Weaknesses

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DISCLAIMER

Has Google Fallen Out Of Love With ICANN's New gTLDs?

Are ICANN's new gTLDs (new generic top-level domains) just another passing fad or a defunct idea now destined for the great trash bin in cyberspace, at least as far as Google is concerned?

Google is notorious for abandoning products and services, almost on a whim--remember Google Reader, Google Buzz, Google Orkut, Google Desktop, Google Labs, Google Health, iGoogle, and many, many more?

While most Silicon Valley companies rejected, scoffed at, and even laughed derisively at ICANN's money-grab a/k/a the new gTLDs program--Google jumped in with both feet at the beginning, applying for more than 100 new gTLDs, through its own Google Registry as well as setting up its own branded Google Registrar.

But somewhere along the way, reality has trumped delusionary new gTLDs enthusiasm in Mountain View:

1. While Google has immense resources and could outbid any other new gTLD applicant, it has increasingly withdrawn from pursuing its applications for contested new gTLD domains;
2. Google's new gTLDs in general availability (see registrations for .SOY) have, like most other new gTLDs, very disappointing registration numbers, and receive little marketing support from Google;
3. The claim by new gTLD proponents that participation by Google in the new gTLDs program would ensure its success, has proven to be just another false claim by new gTLD hucksters;
4. Google continues to use (as it always has) google.com and redirects .google to .COM
5. The Google Registrar--Google Domains--has been in beta (by invitation only) since at least June 2014, and shows no signs of going into "live" general availability anytime soon; UPDATE: NOW LIVE in the US --no invitation needed -- although still marked "BETA" (note: Domain Mondo takes no credit for getting Google off its butt!)
6. At the ongoing new gTLDs "love fest" in Las Vegas, a/k/a NamesCon, Google is conspicuously absent, either as sponsor or participant;
7. Google has gone out of its way recently to reiterate that new gTLDs do not, and will not, receive any SEO boost over .COM or other domain extensions, proving once again that you cannot believe anything that comes from the new gTLD proponents. In fact, as current trends of cybersquatting and other illegal uses of new gTLDs continue, who knows what effect future algorithmic changes in the great Google bot will have on new gTLDs?

So what does this all mean for the future of new gTLDs in Googleland? Maybe this domaining blogger has it right--

What do Amazon and Google domain name losses mean for new TLDs? | Domain Name Wire: "I’ve also heard that one of Google’s new TLD executive champions left the company. Often, an executive suite champion is needed to see a project to fruition. Having worked at a Fortune 500 company, I’ve seen plenty of initiatives (even those with lots of sunk cost) get shelved for political and monetary reasons. And “just because”. Regardless of how big a deal new TLDs are to new TLD companies, these things are just a spec on the wall at Google and Amazon." (emphasis added)

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Google, SEO, links, site penalty

The entire Google site penalty policy needs some reform -- Danny Sullivan makes some good suggestions:

How A Single Guest Post May Have Gotten An Entire Site Penalized By Google: (Danny Sullivan) "... As a suggestion to all parties, I’d say: Google: Enough with the penalties and get into a model where if you don’t like a link, you don’t count it rather than issuing penalties. SEOs & Publishers: Forget how you can build links, which is just too dangerous now. Think how you can build audience — and if links come as part of that, it’s side-benefit." (read more at the link above)

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