Good Domain Names for Business "end with .com"

Nice article by JJ Rosen (founder of Atiba) in The Tennessean about domain names and domain name investing (at link below, excerpt follows):

Domain names still have lots of value: ".... "Good" domains for businesses are usually short, with no dashes, easy to spell, end with .com [dot com] and are easy to build a brand around [brandable]. Obtaining a good one that customers will remember can make or break a product or company. In today's world, a domain is the main component of a brand. It's golden. The value of the domain name has in effect created a new currency. Owning a desirable domain name is like holding a piece of land in an up-and-coming neighborhood. If bought at the right time and right price — then sold at the right time — it can turn out to be a great investment... Every investment has its risks, and the buying and selling of domain names is no exception. Brand new domain names are cheap but rarely have much value. Existing domain names are expensive and there is no efficient public market like a typical stock exchange to help establish a fair price... Domains are generally long-term buy-and-hold investments that are relatively illiquid compared to stocks and bonds... (emphasis added, read more at link above)


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Domain Names: Brandable or Keywords?

As noted in the article link below and 2011 video above, Google's Matt Cutts says there are two routes when choosing a domain name: one that is brandable, e.g., “twitter.com” OR one that is keywordy, e.g., “short-message-service.com” --

Is it important to have keywords in a domain name? | Codesign: "As Cleveland, Ohio-based designers and brand identity consultants our advice on effective domain names is unchanged:

• Be brandable and unique
• Keep it short and memorable
• Make sure it’s easy to spell and pronounce
• Avoid clumsy dashes
• And, if possible, stick to .com if for no other reason than familiarity." (read more at the link above)

And of course, for keyword domain names there is also the Exact Match Domain Penalty that Google introduced in 2012:

Google: EMD Update | Search Engine Land: "The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names....."

Good luck domaining!

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