Google's "mobile-friendly" update is rolling out today, April 21st. Things to know:
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
Check your website's individual pages with the Mobile-Friendly Test
Google says if your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search, however the intent of the search query is still a very strong signal -- even if a "page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query." And finally, for those websites who still haven't gone mobile-friendly, Google says "have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages. You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking."