According to Variety.com, TicToc will have a dedicated team of about 50 reporters, editors, producers and social-media analysts, overseen by M. Scott Havens, Bloomberg’s global head of digital, and Mindy Massucci, who is the editorial lead of TicToc by Bloomberg, which is being touted as "the world’s first 'social news network' combining Twitter’s global reach and user-generated commentary with the pedigree of Bloomberg’s news-reporting expertise."
For Twitter (NYSE: TWTR), TicToc by Bloomberg will the first 24-hour live network exclusively available on the social platform. AT&T, CA Technologies, CME Group, Goldman Sachs, Infiniti, and TD Ameritrade, are each paying between $1.5 million to $3 million to be "presenting partners" of TicToc by Bloomberg, according Axios.com.
TicToc's content will be a mix of breaking news content culled from Twitter (curated and verified by Bloomberg) combined with Bloomberg’s own live video reporting, and will be a completely separate product from Bloomberg Television. The @tictoc twitter feed is embedded further below.
Tweets by tictocA new live 24-hour news network from Bloomberg is coming to Twitter https://t.co/kAJqhvHJgk— CMEGroup (@CMEGroup) December 12, 2017