Viral Trends & Global Branding: At 88rising, East Meets West (video)

At 88rising, East Meets West, One Viral Hit at a Time

Combining elements of Asian and Western culture, 88rising (domain: 88rising.com) is a young entertainment company hoping to build a lasting, global brand that will outlive singular moments of virality. With influential artists like Rich Chigga and joji generating millions of views for the network, the next question for founder Sean Miyashiro and his team is how to translate that success into a long-term platform in a rapidly changing industry. Bloomberg.com video above published Dec 3, 2017.

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