The Starbucks 15-Year Journey to 100% Ethically Sourced Coffee with Conservation International
Starbucks has partnerships with organizations like Conservation International and the Eastern Congo Initiative to ensure its coffee is as close to 100% ethically sourced as possible. Starbucks video above published Jun 11, 2019.
How Starbucks $SBUX Created Its Iconic Mermaid Logo
How Starbucks Found Its Mythical Mermaid: the story about how a much-loved novel provided inspiration for the Starbucks logo. Video by Leila Hussain. Bloomberg.com video first published Apr 30, 2018.
Stock exchange: shares | NASDAQ: SBUX
Domain: starbucks.com
Tweets by Starbucks
Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts
2019-06-22
Tech Review 1) Big Tech & Antitrust, 2) World's Most Valuable Brands 2019
1) Big Tech & Antitrust
Antitrust expert Doug Melamed on the new probes into Big Tech
Doug Melamed, Stanford law professor, joins CNBC's "Squawk Alley" to discuss how the Microsoft antitrust case he helped bring to court might affect the new probes into major tech companies. CNBC Television video above published Jun 13, 2019.
2) World's Most Valuable Brands 2019
 |
| World's Most Valuable Brands 2019 | statista.com |
For more: Top 100 Most Valuable Global Brands 2019 (published June 2019).
Editor's note: Huawei?
"The most ambitious start-ups attempted to transcend their region of origin to become seen as global brands."--brandz.comChinese Cash In Silicon Valley Is Suddenly Toxic: as U.S. startups reject their money, Chinese venture-capital firms in U.S. are structuring deals to avoid regulators or shutting down. See also: World’s Top Bicycle Maker Says the Era of ‘Made in China’ Is Over and Apple Explores Moving Some Production Out of China--Trade tensions prompt iPhone maker to consider diversifying supply chain. On Friday the U.S. Department of Commerce expanded its national security “entity list” to bar Chinese supercomputer firms from buying U.S. parts and components without U.S. government approval.
3) Investing
The Week--NASDAQ Composite +3.0% | S&P 500 Index +2.2% | DJIA +2.4%--for the week all three major U.S. stock indexes gained at least 2.2%, with the S&P 500 hitting its first record close since April.
The Backstory: U.S. stocks ended slightly lower Friday, but locked in strong weekly gains after the Federal Reserve indicated on Wednesday it could carry out rate cuts later this year if economic conditions decline, with investors eyeing a slowdown in the global economy, and the G20 meeting in Osaka, Japan, 28-29 June 2019, where a widely anticipated meeting between Chinese President Xi Jinping and U.S. President Donald Trump may take place.
Investor Notes--where the 'ready' users of Libra & Calibra already are:
Background:
4) ICYMI Tech News:
"Unicorns are amazingly deflationary vehicles. They're deflating rents, they're deflating driver salaries, they're deflating all kinds of things"--renown short-seller Jim Chanos explaining how Silicon Valley unicorns have pushed prices lower and why central banks are to blame.
According to latest estimates by Ericsson, 5G won’t really take off until 2021/2022. See also Crown Castle International: a play on the coming of 5G and the expansion of IoT--SeekingAlpha.com.
Nvidia says its accelerator chips will work with ARM processors by end of this year.
Google will eventually provide RCS Chat (replacement for SMS texting) directly to any Android user. Note also Google cancels plans for future tablets, focusing instead on Pixel phones and Pixelbooks (chromebooks).
Urban Mobility: Getting Beyond Gridlock--by 2030 robo-taxis, autonomous shuttles, and trains, will provide most urban mobility with private cars only a very small share, and buses almost non-existent.
Walmart: U.S. eCommerce Strategy and the Role of Jet.com. Walmart is the fourth largest online retailer in the US in 2019, according to eMarketer estimates, behind only Amazon, eBay, and Apple. See also: Apple says iPhones can now be fixed at all U.S. Best Buy stores, and Brick-and-Mortar Meltdown Gets Costly for Big Retailers--wolfstreet.com.
Slack closed at $38.62, June 20, 2019, up 48.5% from its $26 reference price, on its first day of trading as a direct listing, valuing the company at about $20B. Domain: slack.com. Investor relations: https://investor.slackhq.com/home/default.aspx.
UK: likely next Prime Minister, Boris Johnson, pledges to 'end the digital divide' by 2025, via a full rollout of fiber broadband.
Personal Tech: most U.S. mobile banking apps have security and privacy flaws, researchers say.
-- John Poole, Editor, Domain Mondo
feedback & comments via twitter @DomainMondo
Follow @DomainMondo
DISCLAIMER
 |
| source: statista.com |
- Fed Chair LIVE Jun 19, 2:30pm EDT, ECB Draghi Chaos, Facebook Calibra & Libra: "The first product Calibra will introduce is a digital wallet for Libra, a new global currency powered by blockchain technology."
- In an opinion piece in the Financial Times on Friday, Facebook Inc’s co-founder Chris Hughes said the Libra cryptocurrency would hand over much of the control of monetary policy from central banks to private companies: “If global regulators don’t act now, it could very soon be too late,” wrote Hughes, who also said the corporations that would oversee the new currency would put their private interests - profits and influence - ahead of public ones. Editor's note: what Hughes describes is exactly how ICANN has been corrupted.
- The international Financial Action Task Force (FATF) has issued updated guidance concerning regulation of cryptocurrency and virtual assets at its meeting in Orlando, Florida.
- European central bankers claim oversight over Facebook’s cryptocurrency--reuters.com. Reuters also reported that France is creating a G7 task force to study how central banks ensure cryptocurrencies like Facebook’s Libra are governed by regulations ranging from money-laundering laws to consumer-protection rules.
4) ICYMI Tech News:
According to latest estimates by Ericsson, 5G won’t really take off until 2021/2022. See also Crown Castle International: a play on the coming of 5G and the expansion of IoT--SeekingAlpha.com.
Nvidia says its accelerator chips will work with ARM processors by end of this year.
Google will eventually provide RCS Chat (replacement for SMS texting) directly to any Android user. Note also Google cancels plans for future tablets, focusing instead on Pixel phones and Pixelbooks (chromebooks).
Urban Mobility: Getting Beyond Gridlock--by 2030 robo-taxis, autonomous shuttles, and trains, will provide most urban mobility with private cars only a very small share, and buses almost non-existent.
Walmart: U.S. eCommerce Strategy and the Role of Jet.com. Walmart is the fourth largest online retailer in the US in 2019, according to eMarketer estimates, behind only Amazon, eBay, and Apple. See also: Apple says iPhones can now be fixed at all U.S. Best Buy stores, and Brick-and-Mortar Meltdown Gets Costly for Big Retailers--wolfstreet.com.
Slack closed at $38.62, June 20, 2019, up 48.5% from its $26 reference price, on its first day of trading as a direct listing, valuing the company at about $20B. Domain: slack.com. Investor relations: https://investor.slackhq.com/home/default.aspx.
UK: likely next Prime Minister, Boris Johnson, pledges to 'end the digital divide' by 2025, via a full rollout of fiber broadband.
Personal Tech: most U.S. mobile banking apps have security and privacy flaws, researchers say.
-- John Poole, Editor, Domain Mondo
feedback & comments via twitter @DomainMondo
Follow @DomainMondo
DISCLAIMER
2019-05-15
Streetwear Brand Supreme And Its War Against 'Legal Fakes' (video)
Supreme is under siege by imitators. Here's why it's legal
This CNN business video has been updated to clarify the language describing IBF's trademark status in China and the date of a quote. Streetwear brand Supreme is loved by celebrities and valued at $1 billion. But overseas it's waging war against "legal fakes" companies that are legally imitating the brand in countries from Spain to China.
@supremenewyork The official Twitter account of Supreme® EST 1994, NYC. All other accounts are fake.
This CNN business video has been updated to clarify the language describing IBF's trademark status in China and the date of a quote. Streetwear brand Supreme is loved by celebrities and valued at $1 billion. But overseas it's waging war against "legal fakes" companies that are legally imitating the brand in countries from Spain to China.
@supremenewyork The official Twitter account of Supreme® EST 1994, NYC. All other accounts are fake.
Official domain: supremenewyork.comSupreme founder speaks up about Italian “legal fake” company https://t.co/78aED39NNB pic.twitter.com/90CwF3B7oo— FashionUnitedUK (@FashionUnitedUK) April 9, 2019
Big fake Supreme store opened in Shanghai...— Supreme DROPS (@dropssupreme) May 10, 2019
What do you think about this ? pic.twitter.com/jjrGGv8k7a
This is how 'Supreme Italia' gets away with “Legal Fakes”https://t.co/L67Hk0WFZI pic.twitter.com/sT4f6lNezF— Highsnobiety (@highsnobiety) March 19, 2019
Open for (legally fake) business #Supreme https://t.co/WuH8tZX20a— nss magazine (@nssmag) May 3, 2019
Samsung have terminated their deal with counterfeit brand "Supreme Italia", announced earlier this year.— Supreme DROPS (@dropssupreme) February 4, 2019
It remains unclear whether Samsung were under the impression they were collaborating with the real Supreme brand or not.
Thoughts? pic.twitter.com/hoq37RVYXz
2019-01-07
Vodafone Group $VOD Branding and Innovation (video)
Vodafone brand evolution
Vodafone Group short animation video showing the evolution of the Vodafone brand.
Headquartered in London, United Kingdom, Vodafone is a UK-based multinational telecom, the second largest mobile network operator in the world with a subscriber base of 469.7 million users (China's state-owned China Mobile is the largest) . Vodafone is the fifth largest mobile network operator by revenue. Founded in 1991, Vodafone offers mobile network services primarily in the regions of Oceania, Africa, Europe, and Asia, operates and owns mobile networks in 26 countries, with partner networks in more than 50 additional countries. The Vodafone Global Enterprise division provides IT and telecommunications services in 150 countries. Vodafone shares are primarily listed on the London Stock Exchange (constituent of the FTSE 100 Index) and secondarily listed on NASDAQ.
Tweets by VodafoneGroup
Vodafone Group short animation video showing the evolution of the Vodafone brand.
Vodafone is the most valuable brand in the UK because it’s pioneered innovation beyond the mobile space says Jane Bloomfield, Head of Business Development at Kantar UK--bloomberg.com.Vodafone Group Plc LON: VOD | NASDAQ: VOD | domain: vodafone.com
Headquartered in London, United Kingdom, Vodafone is a UK-based multinational telecom, the second largest mobile network operator in the world with a subscriber base of 469.7 million users (China's state-owned China Mobile is the largest) . Vodafone is the fifth largest mobile network operator by revenue. Founded in 1991, Vodafone offers mobile network services primarily in the regions of Oceania, Africa, Europe, and Asia, operates and owns mobile networks in 26 countries, with partner networks in more than 50 additional countries. The Vodafone Global Enterprise division provides IT and telecommunications services in 150 countries. Vodafone shares are primarily listed on the London Stock Exchange (constituent of the FTSE 100 Index) and secondarily listed on NASDAQ.
Tweets by VodafoneGroup
2019-01-02
'Social Media-Famous, Budget-Friendly Clothier' Fashion Nova
Welcome To The Future | FASHION NOVA
Fashion Nova video above published Dec 14, 2018.
Tweets by FashionNova
Fashion Nova video above published Dec 14, 2018.
"Google’s most-searched fashion brand of the year -- right ahead of Louis Vuitton and Versace -- was Fashion Nova, a social media-famous, budget-friendly clothier that markets itself to a diverse customer base."--What Eight Social Trends Told Us About America's Economy in 2018 | Bloomberg.com.Domain: fashionnova.com
Tweets by FashionNova
2018-11-20
Peter Chernin On The Future of Digital Entertainment (video)
Peter Chernin: The Future of Digital Entertainment
In an episode of Talks at GS, filmed at Goldman Sachs’ Builders + Innovators Summit, media executive Peter Chernin discussed the evolution of digital entertainment and how the business continues to adapt for a changing consumer. Goldman Sachs (goldmansachs.com) video above published Nov 9, 2018 (via YouTube.com).
Competition for Consumers: “I’m a big believer in try[ing] to think about where consumers are being underserved.… I think there’s one huge chokepoint in the whole thing right now, which is curation, recommendation. I think there is so much stuff out there and I think consumers are wildly underserved…. It’s not money that’s the scarce commodity in that sense, because Netflix is a great bargain. It’s time. It’s how do you figure out what is worth my two hours tonight?”
Brand identity in a digital world: “Branding is certainly enormously important. I think that… the really interesting challenge from… a digital perspective right now is the balance between customer acquisition, marketing dollars and brand marketing dollars. In general, I think most certainly nascent digital brands are better off spending most of their money on customer acquisition marketing…. So, the brand is hugely important, but I’m not sure I would be marketing it.”
See also:
Tweets by hulu
In an episode of Talks at GS, filmed at Goldman Sachs’ Builders + Innovators Summit, media executive Peter Chernin discussed the evolution of digital entertainment and how the business continues to adapt for a changing consumer. Goldman Sachs (goldmansachs.com) video above published Nov 9, 2018 (via YouTube.com).
Competition for Consumers: “I’m a big believer in try[ing] to think about where consumers are being underserved.… I think there’s one huge chokepoint in the whole thing right now, which is curation, recommendation. I think there is so much stuff out there and I think consumers are wildly underserved…. It’s not money that’s the scarce commodity in that sense, because Netflix is a great bargain. It’s time. It’s how do you figure out what is worth my two hours tonight?”
Brand identity in a digital world: “Branding is certainly enormously important. I think that… the really interesting challenge from… a digital perspective right now is the balance between customer acquisition, marketing dollars and brand marketing dollars. In general, I think most certainly nascent digital brands are better off spending most of their money on customer acquisition marketing…. So, the brand is hugely important, but I’m not sure I would be marketing it.”
See also:
- Netflix will get ads, predicts The Trade Desk CEO Jeff Green--Reed Hastings wants to compete with YouTube overseas, and the only way it can do that is by offering a free-with-ads option, says Green.
Tweets by hulu
2018-11-16
Could Amazon $AMZN Be The Demise of Apple $AAPL? (video)
Could Amazon be the demise of Apple?
L2inc.com video published Nov 15, 2018. Scott Galloway poses the above question.
L2inc analysis:
See also: Amazon strikes deal with Apple to sell new iPhones and iPads | TheVerge.com
Editor's note: Only Apple or Apple-authorized resellers will be allowed to sell Apple and Beats devices through Amazon, and any other companies that are currently selling Apple products on Amazon will see their listings taken down starting on January 4th, 2019, after which they will need to apply to Apple to become official resellers before being allowed to sell them again on Amazon.
Transcript (unedited, auto-generated):
00:01 Clash of the Titans what happens when an
00:05 unstoppable force a mossad up against an
00:08 immovable apple not fire not brimstone
00:11 but a big deal check that a big deal on
00:16 Sunday news broke that Amazon and Apple
00:18 had signed a deal to expand the products
00:20 Apple sells on the e-commerce platform
00:22 Apple has largely been absent from
00:24 Amazon with the exception of Apple TV
00:27 products while Amazon's typical strategy
00:29 is to partner with a brand copy their
00:31 product and sell the brand for a lower
00:33 price and then outsource the part of the
00:36 ecosystem
00:36 Amazon's attempts to enter the
00:38 smartphone arena have failed anyone
00:41 remember the fire what does Amazon's
00:43 master plan with this deal simple
00:45 everyone buys everything on Amazon
00:47 luxury has been a long-term holdout from
00:50 the platform but the ultimate luxury
00:52 brand is now distributing officially on
00:55 Amazon that luxury brand is Apple prior
00:57 to this week's deal searching for Apple
00:59 on Amazon led mostly to refurbish phones
01:02 and accessories from third-party sellers
01:04 that is junk which extended the
01:07 replacement cycle for Apple which they
01:09 do not like the leap from selling $10
01:11 cases $2,000 smart phones means big
01:14 bucks and margin for Amazon and Apple
01:18 what does Apple get here one control
01:20 this gives Apple a means to control
01:21 content and pricing on its secondary
01:23 market a strategy Nike tried to
01:26 implement but was largely unsuccessful
01:28 we'll see if Apple has the power that
01:30 Nike didn't in addition Santa is coming
01:33 the timing of this deal sets Apple up
01:35 well for the 2018 holiday season and
01:38 Apple can now be included in Amazon's
01:40 massive global holiday marketing efforts
01:43 Apple also has to feed the beast of
01:45 growth iPhone sales have been slowing
01:47 over the years everyone who's going to
01:48 buy the thousand dollar iPhone X most
01:51 likely already did they have bought into
01:53 the religion and camped out at Apple
01:55 stores or pre-ordered them online the
01:57 strategy here is a simple one maintain
01:59 the temples to the brand the Apple
02:00 stores for the fresh off the runway
02:02 looks
02:02 for example the iPhone X align and also
02:05 open an outlet store for the less
02:08 aspirational products going into less
02:10 aspirational distribution is a bad eye
02:13 this is a company [Apple] that's so hungry for
02:15 growth to keep feeding the beast they
02:17 have decided to make a brand denigrating
02:20 move and are going into less
02:21 aspirational distribution which will
02:23 come back to haunt them
02:25 this is another symbol that Apple has
02:27 jumped the shark ....
[Music] "Whip It" by Devo
L2inc.com video published Nov 15, 2018. Scott Galloway poses the above question.
L2inc analysis:
See also: Amazon strikes deal with Apple to sell new iPhones and iPads | TheVerge.com
Editor's note: Only Apple or Apple-authorized resellers will be allowed to sell Apple and Beats devices through Amazon, and any other companies that are currently selling Apple products on Amazon will see their listings taken down starting on January 4th, 2019, after which they will need to apply to Apple to become official resellers before being allowed to sell them again on Amazon.
Transcript (unedited, auto-generated):
00:01 Clash of the Titans what happens when an
00:05 unstoppable force a mossad up against an
00:08 immovable apple not fire not brimstone
00:11 but a big deal check that a big deal on
00:16 Sunday news broke that Amazon and Apple
00:18 had signed a deal to expand the products
00:20 Apple sells on the e-commerce platform
00:22 Apple has largely been absent from
00:24 Amazon with the exception of Apple TV
00:27 products while Amazon's typical strategy
00:29 is to partner with a brand copy their
00:31 product and sell the brand for a lower
00:33 price and then outsource the part of the
00:36 ecosystem
00:36 Amazon's attempts to enter the
00:38 smartphone arena have failed anyone
00:41 remember the fire what does Amazon's
00:43 master plan with this deal simple
00:45 everyone buys everything on Amazon
00:47 luxury has been a long-term holdout from
00:50 the platform but the ultimate luxury
00:52 brand is now distributing officially on
00:55 Amazon that luxury brand is Apple prior
00:57 to this week's deal searching for Apple
00:59 on Amazon led mostly to refurbish phones
01:02 and accessories from third-party sellers
01:04 that is junk which extended the
01:07 replacement cycle for Apple which they
01:09 do not like the leap from selling $10
01:11 cases $2,000 smart phones means big
01:14 bucks and margin for Amazon and Apple
01:18 what does Apple get here one control
01:20 this gives Apple a means to control
01:21 content and pricing on its secondary
01:23 market a strategy Nike tried to
01:26 implement but was largely unsuccessful
01:28 we'll see if Apple has the power that
01:30 Nike didn't in addition Santa is coming
01:33 the timing of this deal sets Apple up
01:35 well for the 2018 holiday season and
01:38 Apple can now be included in Amazon's
01:40 massive global holiday marketing efforts
01:43 Apple also has to feed the beast of
01:45 growth iPhone sales have been slowing
01:47 over the years everyone who's going to
01:48 buy the thousand dollar iPhone X most
01:51 likely already did they have bought into
01:53 the religion and camped out at Apple
01:55 stores or pre-ordered them online the
01:57 strategy here is a simple one maintain
01:59 the temples to the brand the Apple
02:00 stores for the fresh off the runway
02:02 looks
02:02 for example the iPhone X align and also
02:05 open an outlet store for the less
02:08 aspirational products going into less
02:10 aspirational distribution is a bad eye
02:13 this is a company [Apple] that's so hungry for
02:15 growth to keep feeding the beast they
02:17 have decided to make a brand denigrating
02:20 move and are going into less
02:21 aspirational distribution which will
02:23 come back to haunt them
02:25 this is another symbol that Apple has
02:27 jumped the shark ....
[Music] "Whip It" by Devo
2018-11-14
Tencent Q3 2018 Financial Results, LIVE Webcast Nov 14, 7am ET
  |
| Tencent HKG: 0700 |
UPDATE Q3 2018 Key Highlights: Revenues: +24% YoY, non-GAAP Profit attributable to equity holders of the Company: +15% YoY --full press release (pdf)
Tencent Investor Relations: tencent.com/en-us/investor.html
Announcement press release here (pdf).
 |
| source: statista.com |
 |
| source: statista.com |
 |
| source: statista.com |
 |
| source: statista.com |
 |
| source: statista.com |
2018-09-17
HBO vs Netflix, LVMH vs Amazon, iOS vs Android (video)
HBO vs Netflix
L2inc.com video above published Sep 13, 2018: HBO execs have proposed moving to a Netflix strategy. This is a terrible mistake says Scott Galloway.
Editor's note: Boutique vs Big:
Transcript (auto-generated):
00:01 from the age of 25 to 40 i lost the
00:05 capacity to cry not once not when people
00:08 close to me passed away not when things
00:10 move me just couldn't do it for some
00:12 reason as a matter of fact the only time
00:14 I ever really felt anything I mean
00:17 really felt something between the ages
00:19 of 25 and 40 was when I was under the
00:21 influence of media specifically
00:25 television a hundred years from now TV
00:27 will be recognized as the defining art
00:29 form of our age when Michael realizes is
00:32 on the bus that killed his father Claire
00:35 reviewing her life as she is about to
00:38 pass anything with Hank from the Larry
00:40 Sanders show I will be your champion
00:43 Game of Thrones the original gangster
00:46 Sopranos a mob soldier perusing photos
00:50 of him and his family at the shore
00:51 before he hangs himself what do most of
00:53 these shows have in common three things
00:56 one h-2b and 300 HBO changed the
01:03 television landscape full stop yes they
01:05 should have seen Netflix coming but
01:07 Netflix similar to Amazon and other
01:09 unicorns was able to execute on a
01:11 strategy that HBO's parent company Time
01:13 Warner could not specifically cheap
01:16 capital without pressure for
01:18 profitability Jon stanky the new head of
01:21 Warner entertainment and by the way a
01:22 Bruin grad can't be all bad recently
01:25 addressed his troops at HBO and
01:27 described a future in which HBO would
01:29 increase its subscriber base and their
01:32 viewing hours to pull it off according
01:34 to mr. stanky HBO would have to come up
01:36 with more content and transform from a
01:39 boutique operation to something bigger
01:41 and broader in short become more Netflix
01:44 ish this was a big mistake and will kill
01:47 what is unique and special about HBO to
01:50 move HBO to an Netflix like strategy is
01:53 to walk into the MU say - or say and
01:55 announce we need to scale this makes no
01:58 sense the most efficient way to process
02:00 information binary zeros and ones and
02:02 the entire consumer sector is
02:04 bifurcating there's Amazon at zero
02:06 there's Gucci at one LVMH is at lunch
02:09 hmm is at zero in the mass category
02:12 Mercedes Toyota
02:13 blue and Southwest Airlines and then
02:15 Emirates and Qatar at the top they
02:18 survive and prosper while Delta American
02:21 United and Sears or anyone else in the
02:23 middle gets run over
02:25 we're also bifurcating as a society
02:27 we're turning into a country of three
02:28 hundred and fifty million serfs serving
02:31 three million Lords iPhones only command
02:33 18% of the market but garner 87 percent
02:38 of the profits HBO is iOS garnering not
02:41 only awards but billions in EBIT - every
02:43 year despite spending less on original
02:46 content mr. stanky is taking unnecessary
02:48 even reckless risks with a unique
02:50 process and culture and is in danger of
02:52 killing what is really special about HBO
02:55 HBO and Disney are the only firms over
02:57 the last several decades that have
02:59 managed to create a process and a
03:01 culture for pulling off the impossible
03:03 scaling creativity they attract or
03:06 maintain the not so secret sauce and
03:08 media a list talent HBO should be the
03:11 prize for switching from Verizon to AT&T;
03:13 where the handset messaging and apps can
03:16 molest people's data and pitch marketers
03:18 on there we're number three strategy to
03:21 summarize its Amazon and LVMH southwest
03:24 and Emirates iOS and Android Chipotle
03:28 and Chipotle that's right we're due for
03:32 some near Mexican fare the Big Dawg
03:34 would like to hang out and here's my
03:36 invitation of Romelu Lukaku the english
03:39 striker from Belgium he and I would just
03:42 get along we're in the line he gets a
03:44 burrito bowl I go pulled pork and boom
03:47 they say to him guacamole or cheese on
03:50 your burrito bowl mr. Lukaku and I step
03:52 and I say yes because that's how me and
03:57 Lulu that's what I call him cuz we roll
04:00 that way he calls me Scott this could
04:04 happen we'll see you next week
04:07 [Music]
feedback & comments via twitter @DomainMondo
L2inc.com video above published Sep 13, 2018: HBO execs have proposed moving to a Netflix strategy. This is a terrible mistake says Scott Galloway.
- HBO vs Netflix
- LVMH vs Amazon
- Mercedes vs Toyota
- Emirates vs Southwest Airlines
- iOS vs Android
Transcript (auto-generated):
00:01 from the age of 25 to 40 i lost the
00:05 capacity to cry not once not when people
00:08 close to me passed away not when things
00:10 move me just couldn't do it for some
00:12 reason as a matter of fact the only time
00:14 I ever really felt anything I mean
00:17 really felt something between the ages
00:19 of 25 and 40 was when I was under the
00:21 influence of media specifically
00:25 television a hundred years from now TV
00:27 will be recognized as the defining art
00:29 form of our age when Michael realizes is
00:32 on the bus that killed his father Claire
00:35 reviewing her life as she is about to
00:38 pass anything with Hank from the Larry
00:40 Sanders show I will be your champion
00:43 Game of Thrones the original gangster
00:46 Sopranos a mob soldier perusing photos
00:50 of him and his family at the shore
00:51 before he hangs himself what do most of
00:53 these shows have in common three things
00:56 one h-2b and 300 HBO changed the
01:03 television landscape full stop yes they
01:05 should have seen Netflix coming but
01:07 Netflix similar to Amazon and other
01:09 unicorns was able to execute on a
01:11 strategy that HBO's parent company Time
01:13 Warner could not specifically cheap
01:16 capital without pressure for
01:18 profitability Jon stanky the new head of
01:21 Warner entertainment and by the way a
01:22 Bruin grad can't be all bad recently
01:25 addressed his troops at HBO and
01:27 described a future in which HBO would
01:29 increase its subscriber base and their
01:32 viewing hours to pull it off according
01:34 to mr. stanky HBO would have to come up
01:36 with more content and transform from a
01:39 boutique operation to something bigger
01:41 and broader in short become more Netflix
01:44 ish this was a big mistake and will kill
01:47 what is unique and special about HBO to
01:50 move HBO to an Netflix like strategy is
01:53 to walk into the MU say - or say and
01:55 announce we need to scale this makes no
01:58 sense the most efficient way to process
02:00 information binary zeros and ones and
02:02 the entire consumer sector is
02:04 bifurcating there's Amazon at zero
02:06 there's Gucci at one LVMH is at lunch
02:09 hmm is at zero in the mass category
02:12 Mercedes Toyota
02:13 blue and Southwest Airlines and then
02:15 Emirates and Qatar at the top they
02:18 survive and prosper while Delta American
02:21 United and Sears or anyone else in the
02:23 middle gets run over
02:25 we're also bifurcating as a society
02:27 we're turning into a country of three
02:28 hundred and fifty million serfs serving
02:31 three million Lords iPhones only command
02:33 18% of the market but garner 87 percent
02:38 of the profits HBO is iOS garnering not
02:41 only awards but billions in EBIT - every
02:43 year despite spending less on original
02:46 content mr. stanky is taking unnecessary
02:48 even reckless risks with a unique
02:50 process and culture and is in danger of
02:52 killing what is really special about HBO
02:55 HBO and Disney are the only firms over
02:57 the last several decades that have
02:59 managed to create a process and a
03:01 culture for pulling off the impossible
03:03 scaling creativity they attract or
03:06 maintain the not so secret sauce and
03:08 media a list talent HBO should be the
03:11 prize for switching from Verizon to AT&T;
03:13 where the handset messaging and apps can
03:16 molest people's data and pitch marketers
03:18 on there we're number three strategy to
03:21 summarize its Amazon and LVMH southwest
03:24 and Emirates iOS and Android Chipotle
03:28 and Chipotle that's right we're due for
03:32 some near Mexican fare the Big Dawg
03:34 would like to hang out and here's my
03:36 invitation of Romelu Lukaku the english
03:39 striker from Belgium he and I would just
03:42 get along we're in the line he gets a
03:44 burrito bowl I go pulled pork and boom
03:47 they say to him guacamole or cheese on
03:50 your burrito bowl mr. Lukaku and I step
03:52 and I say yes because that's how me and
03:57 Lulu that's what I call him cuz we roll
04:00 that way he calls me Scott this could
04:04 happen we'll see you next week
04:07 [Music]
feedback & comments via twitter @DomainMondo
2018-09-14
Costa Cofffee + Coca-Cola $KO vs Starbucks $SBUX (video)
Coca-Cola & Costa Coffee: How The Street Reacted
News that Coca-Cola CEO James Quincey signed off on the $5.1 billion deal for international coffee brand Costa Coffee broke on Friday, August 31, 2018. The push into coffee follows Coca-Cola buying a stake in surging sports drink brand BodyArmor earlier in the month. Both deals are likely to prove lucrative says TheStreet.com's Brian Sozzi in the video above published Aug 31, 2018.
Principal domains: costacoffee.co.uk; coca-cola.com | starbucks.com
Investor Relations: coca-colacompany.com/investors | investor.starbucks.com
Coca-Cola $KO vs Starbucks $SBUX:
Background on Coca-Cola's Costa Coffee Deal
Financial Times (ft.com) video above about Coca-Cola agreeing to buy the Costa Coffee chain from UK leisure group Whitbread in a £3.9bn deal.
Coca-Cola CEO James Quincey on Costa Coffee
The Coca-Cola Co. video above published Aug 31, 2018: Coca-Cola President and CEO James Quincey Talks About Planned Acquisition of the Global Coffee Brandon Costa Coffee.
See also:
Tweets by CostaCoffee
News that Coca-Cola CEO James Quincey signed off on the $5.1 billion deal for international coffee brand Costa Coffee broke on Friday, August 31, 2018. The push into coffee follows Coca-Cola buying a stake in surging sports drink brand BodyArmor earlier in the month. Both deals are likely to prove lucrative says TheStreet.com's Brian Sozzi in the video above published Aug 31, 2018.
Principal domains: costacoffee.co.uk; coca-cola.com | starbucks.com
Investor Relations: coca-colacompany.com/investors | investor.starbucks.com
Coca-Cola $KO vs Starbucks $SBUX:
 |
| $KO |
 |
| $SBUX |
Financial Times (ft.com) video above about Coca-Cola agreeing to buy the Costa Coffee chain from UK leisure group Whitbread in a £3.9bn deal.
Coca-Cola CEO James Quincey on Costa Coffee
The Coca-Cola Co. video above published Aug 31, 2018: Coca-Cola President and CEO James Quincey Talks About Planned Acquisition of the Global Coffee Brandon Costa Coffee.
See also:
Tweets by CostaCoffee
2018-03-20
Brand Building & Brand Strategy vs Decline in Advertising (video)
Professor Scott Galloway's Micro Class on Brand Strategy
L2inc.com video published Mar 1, 2018: Forget about traditional advertising, here's where you should be investing your advertising budget instead.
Google and Facebook dominance forecast to rise | ft.com: "Tech duopoly to account for 84% of online advertising spend this year, forecasts report." Editor's note: But how effective is it?
source: Statista
Auto-generated transcript via YouTube.com:
00:01 this week a summary of the first few
00:04 classes in my brand strategy course so
00:06 loosely speaking think of a brand as all
00:09 the touch points that create emotional
00:10 and tangibles surrounding a product
00:13 there are three basic categories or
00:16 three basic ways to build a brand
00:17 there's pre-purchase purchase and post
00:20 purchase pre-purchase advertising public
00:23 relations the things we typically
00:25 consider brand building purchase where
00:27 you actually buy the product
00:29 distribution in the store and then post
00:31 purchase loyalty programs customer
00:34 service warranties what do we see
00:36 happening pre-purchase which has been
00:38 massively over invested is in structural
00:41 decline why because advertising stocks
00:43 and the advertising industrial complex
00:46 is collapsing young wealthy people ie
00:48 anybody a brand wants to reach have
00:50 decided to opt out of advertising which
00:52 has become the tax that the poor and the
00:55 technologically illiterate pay what does
00:56 this mean for you it means if you're a
00:58 brand you need to reallocate capital out
01:00 of pre-purchase into purchase or post
01:02 purchase so we take that capital out of
01:04 pre-purchase which is the Ricky move and
01:07 brand strategy and we allocate it
01:08 towards the medium whose death has been
01:10 greatly exaggerated and that is stores
01:12 the gangster move of the last 20 years
01:15 that has created more shareholder value
01:16 than any decision in the history of
01:18 business with Steve Jobs crazy
01:20 irrational decision to zag while everyone
01:23 was zigging and take money out of
01:24 advertising and allocate it into a
01:26 medium that was dying specifically store
01:28 this is our store and the first quarter
01:32 of the store has our home section and
01:35 our Pro section with all our great Pro
01:37 products and every product we make is in
01:40 this first 25 percent of the story and
01:42 see the whole product line stores are
01:44 the consummation of a relationship you
01:47 hear about somebody a good family nice
01:49 fun to be around and pre-purchase
01:51 through advertising but the physical
01:53 interaction the first kiss sex with the
01:57 product who we personify and have a
01:58 relationship with is at the store you
02:01 have sex with Tom Brady or Giselle you
02:03 go into an Apple store you go into a
02:05 Samsung store Samsung distribution which
02:07 is an AT&T; or Verizon store that's
02:09 having sex with a guy named Roy with a
02:11 nametag in bad lighting
02:13 you know what this is yes that is a ten
02:16 times larger than life replica of your
02:17 penis that's how the various point of
02:21 distribution stores are more and more
02:23 strategic and wealth
02:25 square footage and stores will decrease
02:27 the amount of money spent on each square
02:30 foot relatively will increase the other
02:32 gangster move post purchase warranties
02:35 some sort of guarantee some way of
02:37 getting data it's really post purchase
02:40 intelligence where we take data from the
02:42 purchase and use it as a means of
02:44 whipping the consumer back around to
02:46 that purchase funnel again think of the
02:48 clock as being an axis unfurled across X
02:53 Y or an x axis pre purchase purchase and
02:57 post purchase we want you to have a bias
02:59 we want to lean the axis this way
03:02 take money and allocation in your own
03:04 human capital out of pre purchase and
03:07 either put it in to purchase the stores
03:09 are under invested you can still make
03:10 money in retail in stores as long as
03:12 there's an omni-channel and we do click
03:14 and Collect but really try and get to
03:16 post purchase who are the best brand
03:18 builders in the world hands down Tobacco
03:20 take a product whose primary benefits
03:22 are death disease and disability and
03:25 turn them into the most aspirational
03:26 brands that make us bill tough and cool
03:29 and you have the best branders in the
03:30 world why are they the best brands in
03:32 the world because we turn them into the
03:34 best brand builders in the world when
03:35 they were advertising on television our
03:37 mothers our sisters and our daughters
03:38 kept dying and so we said that's it
03:41 we're pissed off you can no longer
03:43 advertise so what do they do they took
03:45 all of this capital and they allocated
03:47 it to purchase and they put cute
03:48 pictures of camels and bodegas at
03:50 distribution just about the time this
03:53 was losing its effectiveness good for
03:54 them but here's what happened our
03:56 sisters our daughters and our mothers
03:58 kept dying so we said that's it no more
04:00 cute camel Joey points of purchase just
04:03 as this was starting to lose some
04:04 momentum and they built the largest
04:06 databases in the world and when they
04:07 since you were stopping smoking they
04:09 started sending you Marlboro points or
04:10 coupons to get you back into the
04:12 franchise the original CRM database
04:15 marketers tobacco companies there are
04:17 exceptions to every rule pre purchase ad
04:20 supported media is not going away it's
04:22 just going to be a place to work or in
04:24 as a matter of fact I'll be watching at
04:26 supported media tonight I'll give you
04:29 one hint we'll see you next week
04:47 [Music]
L2inc.com video published Mar 1, 2018: Forget about traditional advertising, here's where you should be investing your advertising budget instead.
Google and Facebook dominance forecast to rise | ft.com: "Tech duopoly to account for 84% of online advertising spend this year, forecasts report." Editor's note: But how effective is it?
source: Statista
Auto-generated transcript via YouTube.com:
00:01 this week a summary of the first few
00:04 classes in my brand strategy course so
00:06 loosely speaking think of a brand as all
00:09 the touch points that create emotional
00:10 and tangibles surrounding a product
00:13 there are three basic categories or
00:16 three basic ways to build a brand
00:17 there's pre-purchase purchase and post
00:20 purchase pre-purchase advertising public
00:23 relations the things we typically
00:25 consider brand building purchase where
00:27 you actually buy the product
00:29 distribution in the store and then post
00:31 purchase loyalty programs customer
00:34 service warranties what do we see
00:36 happening pre-purchase which has been
00:38 massively over invested is in structural
00:41 decline why because advertising stocks
00:43 and the advertising industrial complex
00:46 is collapsing young wealthy people ie
00:48 anybody a brand wants to reach have
00:50 decided to opt out of advertising which
00:52 has become the tax that the poor and the
00:55 technologically illiterate pay what does
00:56 this mean for you it means if you're a
00:58 brand you need to reallocate capital out
01:00 of pre-purchase into purchase or post
01:02 purchase so we take that capital out of
01:04 pre-purchase which is the Ricky move and
01:07 brand strategy and we allocate it
01:08 towards the medium whose death has been
01:10 greatly exaggerated and that is stores
01:12 the gangster move of the last 20 years
01:15 that has created more shareholder value
01:16 than any decision in the history of
01:18 business with Steve Jobs crazy
01:20 irrational decision to zag while everyone
01:23 was zigging and take money out of
01:24 advertising and allocate it into a
01:26 medium that was dying specifically store
01:28 this is our store and the first quarter
01:32 of the store has our home section and
01:35 our Pro section with all our great Pro
01:37 products and every product we make is in
01:40 this first 25 percent of the story and
01:42 see the whole product line stores are
01:44 the consummation of a relationship you
01:47 hear about somebody a good family nice
01:49 fun to be around and pre-purchase
01:51 through advertising but the physical
01:53 interaction the first kiss sex with the
01:57 product who we personify and have a
01:58 relationship with is at the store you
02:01 have sex with Tom Brady or Giselle you
02:03 go into an Apple store you go into a
02:05 Samsung store Samsung distribution which
02:07 is an AT&T; or Verizon store that's
02:09 having sex with a guy named Roy with a
02:11 nametag in bad lighting
02:13 you know what this is yes that is a ten
02:16 times larger than life replica of your
02:17 penis that's how the various point of
02:21 distribution stores are more and more
02:23 strategic and wealth
02:25 square footage and stores will decrease
02:27 the amount of money spent on each square
02:30 foot relatively will increase the other
02:32 gangster move post purchase warranties
02:35 some sort of guarantee some way of
02:37 getting data it's really post purchase
02:40 intelligence where we take data from the
02:42 purchase and use it as a means of
02:44 whipping the consumer back around to
02:46 that purchase funnel again think of the
02:48 clock as being an axis unfurled across X
02:53 Y or an x axis pre purchase purchase and
02:57 post purchase we want you to have a bias
02:59 we want to lean the axis this way
03:02 take money and allocation in your own
03:04 human capital out of pre purchase and
03:07 either put it in to purchase the stores
03:09 are under invested you can still make
03:10 money in retail in stores as long as
03:12 there's an omni-channel and we do click
03:14 and Collect but really try and get to
03:16 post purchase who are the best brand
03:18 builders in the world hands down Tobacco
03:20 take a product whose primary benefits
03:22 are death disease and disability and
03:25 turn them into the most aspirational
03:26 brands that make us bill tough and cool
03:29 and you have the best branders in the
03:30 world why are they the best brands in
03:32 the world because we turn them into the
03:34 best brand builders in the world when
03:35 they were advertising on television our
03:37 mothers our sisters and our daughters
03:38 kept dying and so we said that's it
03:41 we're pissed off you can no longer
03:43 advertise so what do they do they took
03:45 all of this capital and they allocated
03:47 it to purchase and they put cute
03:48 pictures of camels and bodegas at
03:50 distribution just about the time this
03:53 was losing its effectiveness good for
03:54 them but here's what happened our
03:56 sisters our daughters and our mothers
03:58 kept dying so we said that's it no more
04:00 cute camel Joey points of purchase just
04:03 as this was starting to lose some
04:04 momentum and they built the largest
04:06 databases in the world and when they
04:07 since you were stopping smoking they
04:09 started sending you Marlboro points or
04:10 coupons to get you back into the
04:12 franchise the original CRM database
04:15 marketers tobacco companies there are
04:17 exceptions to every rule pre purchase ad
04:20 supported media is not going away it's
04:22 just going to be a place to work or in
04:24 as a matter of fact I'll be watching at
04:26 supported media tonight I'll give you
04:29 one hint we'll see you next week
04:47 [Music]
2018-02-21
Scott Galloway: How to Build a Genius Brand (video)
How to Build a Genius Brand
NYU Stern Professor Scott Galloway: Of the 2,303 brands L2 ranked in 2017, only 94 earned the title "Genius." What sets them apart? More info here. L2inc.com video above published Jan 18, 2018.
Transcript (auto-generated via YouTube.com):
00:00 [Music]
00:01 here at altitude were in the business of
00:04 benchmarking digital performance we take
00:06 the top brands in a given sector run
00:08 them through a methodology that examines
00:10 performance across for digital
00:12 dimensions and spit out a ranking in a
00:14 digital IQ classification of the 2300
00:17 brands l2 ranked in 2017 only 94 earn
00:22 the title genius while no two geniuses
00:25 take the same approach to digital this
00:27 year's winners converged on five key
00:29 themes one getting personal rather than
00:32 appealing to a broad demographic winning
00:34 brands are targeting the individual most
00:36 brands collect a lot of consumer data
00:38 the genius brands use that data in a
00:40 meaningful way through tactics including
00:42 sophisticated loyalty programs or highly
00:45 targeted messages - making it easy it
00:49 sounds obvious but when consumers are
00:50 inspired to make a purchase you need to
00:53 get the friction out of the way and let
00:54 them fall into the purchased winning
00:56 brands in 17 prioritize site efficiency
00:59 over feature overload and make blogs
01:01 look books and Instagram feeds shoppable
01:04 3 facilitating the hand up genius brands
01:07 recognize that consumers are shopping
01:09 online in many locations especially on
01:12 Amazon like other brand sites digital
01:15 geniuses product pages on third-party
01:17 retail sites have rich content and our
01:20 search optimized for investing
01:22 strategically genius brands are scaling
01:24 back on desktop advertising and shifting
01:27 their dollars and creative attention to
01:28 mobile and video which offer higher
01:31 return and engagement geniuses are
01:33 innovating not recycling and creating
01:35 content designed specifically for mobile
01:37 experience and finally 5 going back to
01:41 the store the median age of our genius
01:43 brands is 65 years old suggesting that
01:46 the old guard is not dead yet especially
01:48 since what's old is new again
01:50 many genius brands are figuring novel
01:53 ways to make their stores an asset and
01:55 integrating the online and offline
01:57 experience we predict 18 will be the
02:00 year the storm makes its comeback stay
02:02 tuned we'll see you next week
02:09 [Music]
Song: Pink Floyd - Welcome to the Machine
NYU Stern Professor Scott Galloway: Of the 2,303 brands L2 ranked in 2017, only 94 earned the title "Genius." What sets them apart? More info here. L2inc.com video above published Jan 18, 2018.
Transcript (auto-generated via YouTube.com):
00:00 [Music]
00:01 here at altitude were in the business of
00:04 benchmarking digital performance we take
00:06 the top brands in a given sector run
00:08 them through a methodology that examines
00:10 performance across for digital
00:12 dimensions and spit out a ranking in a
00:14 digital IQ classification of the 2300
00:17 brands l2 ranked in 2017 only 94 earn
00:22 the title genius while no two geniuses
00:25 take the same approach to digital this
00:27 year's winners converged on five key
00:29 themes one getting personal rather than
00:32 appealing to a broad demographic winning
00:34 brands are targeting the individual most
00:36 brands collect a lot of consumer data
00:38 the genius brands use that data in a
00:40 meaningful way through tactics including
00:42 sophisticated loyalty programs or highly
00:45 targeted messages - making it easy it
00:49 sounds obvious but when consumers are
00:50 inspired to make a purchase you need to
00:53 get the friction out of the way and let
00:54 them fall into the purchased winning
00:56 brands in 17 prioritize site efficiency
00:59 over feature overload and make blogs
01:01 look books and Instagram feeds shoppable
01:04 3 facilitating the hand up genius brands
01:07 recognize that consumers are shopping
01:09 online in many locations especially on
01:12 Amazon like other brand sites digital
01:15 geniuses product pages on third-party
01:17 retail sites have rich content and our
01:20 search optimized for investing
01:22 strategically genius brands are scaling
01:24 back on desktop advertising and shifting
01:27 their dollars and creative attention to
01:28 mobile and video which offer higher
01:31 return and engagement geniuses are
01:33 innovating not recycling and creating
01:35 content designed specifically for mobile
01:37 experience and finally 5 going back to
01:41 the store the median age of our genius
01:43 brands is 65 years old suggesting that
01:46 the old guard is not dead yet especially
01:48 since what's old is new again
01:50 many genius brands are figuring novel
01:53 ways to make their stores an asset and
01:55 integrating the online and offline
01:57 experience we predict 18 will be the
02:00 year the storm makes its comeback stay
02:02 tuned we'll see you next week
02:09 [Music]
Song: Pink Floyd - Welcome to the Machine
2018-01-26
Infographic: Is Brand Loyalty Dead?
2017-12-22
Viral Trends & Global Branding: At 88rising, East Meets West (video)
At 88rising, East Meets West, One Viral Hit at a Time
Combining elements of Asian and Western culture, 88rising (domain: 88rising.com) is a young entertainment company hoping to build a lasting, global brand that will outlive singular moments of virality. With influential artists like Rich Chigga and joji generating millions of views for the network, the next question for founder Sean Miyashiro and his team is how to translate that success into a long-term platform in a rapidly changing industry. Bloomberg.com video above published Dec 3, 2017.
Tweets about @88rising:
Combining elements of Asian and Western culture, 88rising (domain: 88rising.com) is a young entertainment company hoping to build a lasting, global brand that will outlive singular moments of virality. With influential artists like Rich Chigga and joji generating millions of views for the network, the next question for founder Sean Miyashiro and his team is how to translate that success into a long-term platform in a rapidly changing industry. Bloomberg.com video above published Dec 3, 2017.
Tweets about @88rising:
When the @88rising gang makes a stop in Jakarta, you know you have got to see their show. It was a pleasure to have @sushitrash, @richchigga, @keithape & @higherbrothers come in and be apart of our LIVE ETC. Stage at #DWP17!— DWP 2017 (@DWPfest) December 20, 2017
📸: @vinodii pic.twitter.com/6FFO4ISwVN
DWP 2017: 88 Rising glows as the dancefloor blows #jakpost https://t.co/03ZQ6Kayn8— The Jakarta Post (@jakpost) December 19, 2017
2017-12-12
Brands, Trust, Brand Equity & 'A Sense of New' (video)
Alexa, Do You Dream?
Video above published Dec 7, 2017 by L2inc.com: Professor Scott Galloway on digital winners and losers: Trust is eroding as a symbol of brand equity. Who's winning in today's market? Brands that play to a sense of New.
Reference sources:
(0:38) coinmarketcap.com.
(0:38) visualcapitalist.com.
(0:59) 1010Data.
(1:07) “We Are On The Verge Of A Consumer M&A Avalanche,” Techcrunch.com, November 2016.
(1:19) Cadent Consulting Group, 2016.
(1:59) Yahoo! Finance.
(2:35) BI Intelligence.
(3:26) L2 Inc., Data & Targeting Report, 2017. https://www.l2inc.com/research/data-targeting-2017
(3:37) US Census, Gartner, Edison Research, Voicebot.ai.
(3:44) L2 Amazon Intelligence: Voice, June 2017. https://www.l2inc.com/research/voice
YouTube.com auto-generated transcript:
00:00 [Music]
00:01 what is the strongest brand in the world
00:04 when I query my brand strategy students
00:06 at NYU Stern I get responses including
00:08 Apple and Nike sometimes Jesus Christ or
00:12 even Paris Hilton
00:13 however we to argue that it's the US
00:15 dollar it has near ubiquitous awareness
00:18 trust and credibility owns a color and
00:21 has deep emotional associations however
00:24 things are changing trust is under
00:26 attack and it's no longer the symbol for
00:28 brand equity that is the US dollar is no
00:31 longer the definitive source of brand
00:32 equity evidence of this the meteoric
00:35 rise of Bitcoin as trust in our
00:37 institutions fail what have we shifted
00:39 towards and brand equity knew first it
00:42 was craft beer now it's micro breweries
00:44 first it was organic that's not enough
00:46 now it's GMO free this shift is enabling
00:49 independent brands to make significant
00:51 inroads particularly in beauty and
00:53 especially on Amazon which is now the
00:56 largest online beauty retailer in the US
00:59 across the ecosystem market share is
01:01 leaking from established players to the
01:04 smaller guys the top 25 packaged food
01:06 companies have shed 18 billion in market
01:09 share since 2009 further evidence of the
01:12 erosion of trust is the rise of private
01:14 label brands typically when we enter
01:17 into a recession private label brands
01:19 thrive and then when we return to a
01:21 recovery in a stronger economy private
01:24 labels drop off as people feel they can
01:26 afford the premium brand however 2017 is
01:29 different as the economy recovers
01:31 private label continues its march on why
01:34 we no longer trust brands so what's a
01:38 brand to do in an era of digital one
01:40 strategy played a heritage brands
01:42 including Adidas have figured out a way
01:45 to take advantage of familiarity yet
01:47 feel new and fresh new doesn't have to
01:50 manifest itself in a new product
01:52 Domino's is using technology to inject
01:54 newness into their business model and
01:56 has outperformed the S&P; handsomely by
01:59 making ordering more innovative in a
02:01 digital age new as a synonym for
02:03 innovation another form of new that
02:06 correlates to year on year revenue
02:08 growth supply chain agility that is the
02:11 amount of time it takes to move from con
02:13 except a store shelf consumers want to
02:15 walk into a store or load a site and get
02:18 a sense of new in addition the medium is
02:21 the message here and signals newness or
02:23 oldest two platforms we advise our
02:25 clients to invest in our messaging and
02:28 voice our phone is one of the last
02:30 mediums of trust the growth of messaging
02:33 apps are part of a shift away from
02:34 social media posting and towards direct
02:37 communication so let's go through the
02:40 hierarchy of trust in reversed order the
02:43 least trusted brands are the ones
02:44 advertising to you on television because
02:46 it means they're out of ideas and their
02:48 product sucks so they need to interrupt
02:50 Modern Family the next level of mistrust
02:53 anyone who sends you anything
02:55 via the mail anyone who sends me
02:57 anything through the mail is either
02:59 stupid doesn't get it or is bothering me I
03:01 haven't opened my mail in years next is
03:04 somebody who actually is stupid enough
03:06 to call you on your telephone I don't
03:09 answer my phone any longer unless it's a
03:11 caller ID I recognize and then I begin
03:13 berating them for actually calling me
03:15 the place where trust still survives
03:17 your message inbox we open every text
03:20 message this is the opportunity for
03:22 companies to destroy that trust but in
03:25 the interim it'll create a lot of
03:26 shareholder value what's the next
03:28 battleground the home and specifically
03:31 voice in the home where we don't have a
03:33 phone hanging off us like an appendage
03:35 yet we make a lot of consumer decisions
03:38 brands need to figure this out early and
03:40 often our research indicates that if you
03:42 are the first brand mentioned in a
03:44 category via voice it tends to stick
03:47 Alexa do you dream if I was to sleep I
03:51 dream of Electric Sheep come on Alexa
03:53 what do you really dream about an
03:56 examination of my experience all at Veda
03:58 would reflect a relentless passion for
04:00 using technology to start the margin
04:02 from brands delivering unrivaled value
04:04 to consumers resulting in a fanatical
04:07 investor base and capital allocation
04:09 strategy no competitor can match as a
04:11 result I see a world where brands and
04:14 retailers are left in a mythical dust
04:15 where value is transferred from the
04:17 middle class to the shareholders of
04:19 Amazon well Alexa it appears your dreams
04:22 are coming true ...
Video above published Dec 7, 2017 by L2inc.com: Professor Scott Galloway on digital winners and losers: Trust is eroding as a symbol of brand equity. Who's winning in today's market? Brands that play to a sense of New.
Reference sources:
(0:38) coinmarketcap.com.
(0:38) visualcapitalist.com.
(0:59) 1010Data.
(1:07) “We Are On The Verge Of A Consumer M&A Avalanche,” Techcrunch.com, November 2016.
(1:19) Cadent Consulting Group, 2016.
(1:59) Yahoo! Finance.
(2:35) BI Intelligence.
(3:26) L2 Inc., Data & Targeting Report, 2017. https://www.l2inc.com/research/data-targeting-2017
(3:37) US Census, Gartner, Edison Research, Voicebot.ai.
(3:44) L2 Amazon Intelligence: Voice, June 2017. https://www.l2inc.com/research/voice
YouTube.com auto-generated transcript:
00:00 [Music]
00:01 what is the strongest brand in the world
00:04 when I query my brand strategy students
00:06 at NYU Stern I get responses including
00:08 Apple and Nike sometimes Jesus Christ or
00:12 even Paris Hilton
00:13 however we to argue that it's the US
00:15 dollar it has near ubiquitous awareness
00:18 trust and credibility owns a color and
00:21 has deep emotional associations however
00:24 things are changing trust is under
00:26 attack and it's no longer the symbol for
00:28 brand equity that is the US dollar is no
00:31 longer the definitive source of brand
00:32 equity evidence of this the meteoric
00:35 rise of Bitcoin as trust in our
00:37 institutions fail what have we shifted
00:39 towards and brand equity knew first it
00:42 was craft beer now it's micro breweries
00:44 first it was organic that's not enough
00:46 now it's GMO free this shift is enabling
00:49 independent brands to make significant
00:51 inroads particularly in beauty and
00:53 especially on Amazon which is now the
00:56 largest online beauty retailer in the US
00:59 across the ecosystem market share is
01:01 leaking from established players to the
01:04 smaller guys the top 25 packaged food
01:06 companies have shed 18 billion in market
01:09 share since 2009 further evidence of the
01:12 erosion of trust is the rise of private
01:14 label brands typically when we enter
01:17 into a recession private label brands
01:19 thrive and then when we return to a
01:21 recovery in a stronger economy private
01:24 labels drop off as people feel they can
01:26 afford the premium brand however 2017 is
01:29 different as the economy recovers
01:31 private label continues its march on why
01:34 we no longer trust brands so what's a
01:38 brand to do in an era of digital one
01:40 strategy played a heritage brands
01:42 including Adidas have figured out a way
01:45 to take advantage of familiarity yet
01:47 feel new and fresh new doesn't have to
01:50 manifest itself in a new product
01:52 Domino's is using technology to inject
01:54 newness into their business model and
01:56 has outperformed the S&P; handsomely by
01:59 making ordering more innovative in a
02:01 digital age new as a synonym for
02:03 innovation another form of new that
02:06 correlates to year on year revenue
02:08 growth supply chain agility that is the
02:11 amount of time it takes to move from con
02:13 except a store shelf consumers want to
02:15 walk into a store or load a site and get
02:18 a sense of new in addition the medium is
02:21 the message here and signals newness or
02:23 oldest two platforms we advise our
02:25 clients to invest in our messaging and
02:28 voice our phone is one of the last
02:30 mediums of trust the growth of messaging
02:33 apps are part of a shift away from
02:34 social media posting and towards direct
02:37 communication so let's go through the
02:40 hierarchy of trust in reversed order the
02:43 least trusted brands are the ones
02:44 advertising to you on television because
02:46 it means they're out of ideas and their
02:48 product sucks so they need to interrupt
02:50 Modern Family the next level of mistrust
02:53 anyone who sends you anything
02:55 via the mail anyone who sends me
02:57 anything through the mail is either
02:59 stupid doesn't get it or is bothering me I
03:01 haven't opened my mail in years next is
03:04 somebody who actually is stupid enough
03:06 to call you on your telephone I don't
03:09 answer my phone any longer unless it's a
03:11 caller ID I recognize and then I begin
03:13 berating them for actually calling me
03:15 the place where trust still survives
03:17 your message inbox we open every text
03:20 message this is the opportunity for
03:22 companies to destroy that trust but in
03:25 the interim it'll create a lot of
03:26 shareholder value what's the next
03:28 battleground the home and specifically
03:31 voice in the home where we don't have a
03:33 phone hanging off us like an appendage
03:35 yet we make a lot of consumer decisions
03:38 brands need to figure this out early and
03:40 often our research indicates that if you
03:42 are the first brand mentioned in a
03:44 category via voice it tends to stick
03:47 Alexa do you dream if I was to sleep I
03:51 dream of Electric Sheep come on Alexa
03:53 what do you really dream about an
03:56 examination of my experience all at Veda
03:58 would reflect a relentless passion for
04:00 using technology to start the margin
04:02 from brands delivering unrivaled value
04:04 to consumers resulting in a fanatical
04:07 investor base and capital allocation
04:09 strategy no competitor can match as a
04:11 result I see a world where brands and
04:14 retailers are left in a mythical dust
04:15 where value is transferred from the
04:17 middle class to the shareholders of
04:19 Amazon well Alexa it appears your dreams
04:22 are coming true ...
2017-11-03
Ad Agencies & Brands Vs Google $GOOG, Facebook $FB, Amazon $AMZN
Ad agencies fight for their future in the market
Financial Times video above published Nov 2, 2017: Shares in advertising agencies have slumped, while the ones of their important clients — the fast-moving consumer goods companies — have put on a better showing. But the FT.com's Miles Johnson says trading them for their newly cost-disciplined clients might not work.
WPP:
Publicis:
Financial Times video above published Nov 2, 2017: Shares in advertising agencies have slumped, while the ones of their important clients — the fast-moving consumer goods companies — have put on a better showing. But the FT.com's Miles Johnson says trading them for their newly cost-disciplined clients might not work.
WPP:
Publicis:
2017-07-03
Your Favorite Brand: Whatever Google or Amazon Says? (video)
Your Favorite Brand? Whatever Google or Amazon Says
Video above published Jun 29, 2017, by L2inc.com: Digital Winners & Losers
Winner: Food videos. BuzzFeed's Tasty is one of Facebook's most popular pages, and Chinese toddler Xiaoman scored major ad deals by eating on camera.
Loser: Brands as the percentage of consumers who can name a favorite brand declines. People search for "ingredients and benefits."
Plus, Professor Scott Galloway's advice on how to find a mate: move to a Super City.
(0:13) “How Food Brand Tasty Is A Template For BuzzFeed’s Vertical Expansion,” Digiday, May 2017. http://bit.ly/2q1ovTn
(0:17) “Facebook Statistics - Media,” socialbakers, June 2017. http://bit.ly/2lPzFXX
(0:27)“Food Brands Seek Taste of Social Success,” L2 Inc., March 2017. http://bit.ly/2tpvNAZ
(0:35) “How a Toddler Who Loves Eating Transfixed China,” The Wall Street Journal, May 2017. http://on.wsj.com/2qaR6kf
(0:35) Miaopai, June 2017.
(0:44) YouGov & Time Inc., April 2015.
(1:01) L2 Inc. Digital IQ Index: Personal Care, October 2016. http://bit.ly/2pYxdgZ
(1:06) “50 Most Important Marketing Charts for 2017,” Percolate, 2016. http://bit.ly/2qYiEuL
(1:25) “Super Cities,” Knight Frank, 2016. http://bit.ly/1ODJv6d
(1:42) “The 20 Most Populated U.S. Cities Where Women Outnumber Men,” Equinox, October 2016. http://bit.ly/2u1ZBRT
(1:42) “U.S. and World Population Clock,” United States Census Bureau, June 2016. http://bit.ly/1mULN4x
Transcript via YouTube.com:
0:03 Okay, enough already - you win.
0:09 A winner: food videos.
0:11 With 85 million followers, BuzzFeed's Tasty is among Facebook's most popular pages.
0:17 Tasty garnered almost a billion video views in April.
0:19 Food brands are paying attention and partnering with the channel or producing look-alike content.
0:25 Pillsbury's Tasty-style videos account for three of the five most engaged videos by food brands.
0:31 In China, viral videos of two-year-old Xiaoman eating helped her land ad deals with major brands
0:37 including Pampers and Alibaba.
0:40 A loser: brands.
0:42 The percentage of consumers who can name a favorite brand has declined dramatically.
0:47 As product research moves online, people aren't searching for brands, but for ingredients and benefits.
0:52 Art Naturals, a skincare brand you likely haven't heard of, leverages this trend
0:57 and outperforms Olay on Amazon by optimizing for popular ingredient searches.
1:01 51% of smartphone users have discovered new companies or products through search.
1:08 Your favorite brand?
1:09 Whatever Google or Amazon tells you is your favorite brand at that moment.
1:14 A couple weeks ago was commencement week here at NYU,
1:17 which is a wonderful time.
1:19 So some advice for new grads:
1:21 get to a super city.
1:22 Two-thirds of economic growth over the next 50 years
1:24 will occur in the biggest cities.
1:27 Opportunity is a function of density.
1:29 Get to a place that is crowded with success.
1:32 Living in a big city can also help you find a mate.
1:34 There is no one. You need to get to a place where there are thousands.
1:39 Specifically where the odds are stacked in your favor.
1:42 On a scorecard of character, success and looks everyone is somewhere between a 1 and a 10.
1:47 Put yourself in a city where you can add a couple of points.
1:50 In New York City and Miami males who are 5 get to date 7s
1:55 and in Boston and San Francisco it's reversed.
1:56 Can't wait for the hate mail from women in San Francisco and Boston.
Video above published Jun 29, 2017, by L2inc.com: Digital Winners & Losers
Winner: Food videos. BuzzFeed's Tasty is one of Facebook's most popular pages, and Chinese toddler Xiaoman scored major ad deals by eating on camera.
Loser: Brands as the percentage of consumers who can name a favorite brand declines. People search for "ingredients and benefits."
 |
| source: YouGov and Time Inc. via L2inc.com |
(0:13) “How Food Brand Tasty Is A Template For BuzzFeed’s Vertical Expansion,” Digiday, May 2017. http://bit.ly/2q1ovTn
(0:17) “Facebook Statistics - Media,” socialbakers, June 2017. http://bit.ly/2lPzFXX
(0:27)“Food Brands Seek Taste of Social Success,” L2 Inc., March 2017. http://bit.ly/2tpvNAZ
(0:35) “How a Toddler Who Loves Eating Transfixed China,” The Wall Street Journal, May 2017. http://on.wsj.com/2qaR6kf
(0:35) Miaopai, June 2017.
(0:44) YouGov & Time Inc., April 2015.
(1:01) L2 Inc. Digital IQ Index: Personal Care, October 2016. http://bit.ly/2pYxdgZ
(1:06) “50 Most Important Marketing Charts for 2017,” Percolate, 2016. http://bit.ly/2qYiEuL
(1:25) “Super Cities,” Knight Frank, 2016. http://bit.ly/1ODJv6d
(1:42) “The 20 Most Populated U.S. Cities Where Women Outnumber Men,” Equinox, October 2016. http://bit.ly/2u1ZBRT
(1:42) “U.S. and World Population Clock,” United States Census Bureau, June 2016. http://bit.ly/1mULN4x
Transcript via YouTube.com:
0:03 Okay, enough already - you win.
0:09 A winner: food videos.
0:11 With 85 million followers, BuzzFeed's Tasty is among Facebook's most popular pages.
0:17 Tasty garnered almost a billion video views in April.
0:19 Food brands are paying attention and partnering with the channel or producing look-alike content.
0:25 Pillsbury's Tasty-style videos account for three of the five most engaged videos by food brands.
0:31 In China, viral videos of two-year-old Xiaoman eating helped her land ad deals with major brands
0:37 including Pampers and Alibaba.
0:40 A loser: brands.
0:42 The percentage of consumers who can name a favorite brand has declined dramatically.
0:47 As product research moves online, people aren't searching for brands, but for ingredients and benefits.
0:52 Art Naturals, a skincare brand you likely haven't heard of, leverages this trend
0:57 and outperforms Olay on Amazon by optimizing for popular ingredient searches.
1:01 51% of smartphone users have discovered new companies or products through search.
1:08 Your favorite brand?
1:09 Whatever Google or Amazon tells you is your favorite brand at that moment.
1:14 A couple weeks ago was commencement week here at NYU,
1:17 which is a wonderful time.
1:19 So some advice for new grads:
1:21 get to a super city.
1:22 Two-thirds of economic growth over the next 50 years
1:24 will occur in the biggest cities.
1:27 Opportunity is a function of density.
1:29 Get to a place that is crowded with success.
1:32 Living in a big city can also help you find a mate.
1:34 There is no one. You need to get to a place where there are thousands.
1:39 Specifically where the odds are stacked in your favor.
1:42 On a scorecard of character, success and looks everyone is somewhere between a 1 and a 10.
1:47 Put yourself in a city where you can add a couple of points.
1:50 In New York City and Miami males who are 5 get to date 7s
1:55 and in Boston and San Francisco it's reversed.
1:56 Can't wait for the hate mail from women in San Francisco and Boston.
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