Viral Trends & Global Branding: At 88rising, East Meets West (video)

At 88rising, East Meets West, One Viral Hit at a Time

Combining elements of Asian and Western culture, 88rising (domain: 88rising.com) is a young entertainment company hoping to build a lasting, global brand that will outlive singular moments of virality. With influential artists like Rich Chigga and joji generating millions of views for the network, the next question for founder Sean Miyashiro and his team is how to translate that success into a long-term platform in a rapidly changing industry. Bloomberg.com video above published Dec 3, 2017.

Tweets about @88rising:

When the @88rising gang makes a stop in Jakarta, you know you have got to see their show. It was a pleasure to have @sushitrash, @richchigga, @keithape & @higherbrothers come in and be apart of our LIVE ETC. Stage at #DWP17!

📸: @vinodii pic.twitter.com/6FFO4ISwVN

— DWP 2017 (@DWPfest) December 20, 2017

DWP 2017: 88 Rising glows as the dancefloor blows #jakpost https://t.co/03ZQ6Kayn8

— The Jakarta Post (@jakpost) December 19, 2017

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London top level domain name, April Launch

.London will be the most successful city TLD because it carries all of the branding power of a well known, respected, trusted, and international "global brand" -- London, the world's financial center. Many enterprises with an international focus (including many American and Chinese companies), will want their name associated with the London brand --

London's own domain name launches in April - Telegraph: " . . . "it is hoped that there will be a “pioneer program” to hand out domains immediately after launch to 100 high-profile businesses, including Selfridges, thanks to a special exemption applied for from . . . ICANN. If granted, this will skip the three-month application process and the two-month wait normally imposed by ICANN on new domain launches. London & Partners, the Mayor’s official promotional organisation for London, successfully applied to ICANN in 2012 to set up and manage the new .london domain and only got approval in November 2013. The group has now set up Dot London Domains Ltd to operate the new registry on a commercial basis . . ." (read full article at first link above)

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