This CNN business video has been updated to clarify the language describing IBF's trademark status in China and the date of a quote. Streetwear brand Supreme is loved by celebrities and valued at $1 billion. But overseas it's waging war against "legal fakes" companies that are legally imitating the brand in countries from Spain to China.
@supremenewyork The official Twitter account of Supreme® EST 1994, NYC. All other accounts are fake.
Official domain: supremenewyork.comSupreme founder speaks up about Italian “legal fake” company https://t.co/78aED39NNB pic.twitter.com/90CwF3B7oo— FashionUnitedUK (@FashionUnitedUK) April 9, 2019
Big fake Supreme store opened in Shanghai...— Supreme DROPS (@dropssupreme) May 10, 2019
What do you think about this ? pic.twitter.com/jjrGGv8k7a
This is how 'Supreme Italia' gets away with “Legal Fakes”https://t.co/L67Hk0WFZI pic.twitter.com/sT4f6lNezF— Highsnobiety (@highsnobiety) March 19, 2019
Samsung have terminated their deal with counterfeit brand "Supreme Italia", announced earlier this year.— Supreme DROPS (@dropssupreme) February 4, 2019
It remains unclear whether Samsung were under the impression they were collaborating with the real Supreme brand or not.