Tech Startup noon Competes Against Amazon's Souq in the Mideast

noon Takes Over Burj Khalifa, NYE 2017

noon video above published Jan 2, 2018: just before midnight, noon turned the tallest building in the world yellow. Dubai's iconic skyscraper, the Burj Khalifa, lit up the skies with the Middle East's homegrown marketplace's message. Hi, 2018. We're here and we're glad to see you.

Dubai Billionaire’s tech startup noon.com competes against Amazon.com's souq.com in the Mideast: "Real-estate tycoon Mohamed Alabbar launched noon to compete with the U.S. tech giant for a foothold in the region’s online shopping boom ... If you want to go home at 5 p.m. each day, don’t work for me."--WSJ.com

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