Source: VisualCapitalist.com:
"The goal of data brokers, such as Experian (domain: experian.com) or Acxiom (domain: acxiom.com), is to siphon up as much personal data as possible and apply it to profiles. This data comes from a wide variety of sources. Your purchases, financial history, internet activity, and even psychographic attributes are mixed with information from public records to create a robust dossier. Digital profiles are then sorted into one of thousands of categories to help optimize advertising efforts ... companies are increasingly moving beyond advertising to extract value from their growing data pipeline. Amalgamated data is increasingly being viewed as a clever way to assess risk in the decision-making process (e.g. hiring, insurance, loan or housing applications), and the stakes for consumers are going up in the process ... In 2015, Facebook filed a patent for a service that would help insurance companies vet people based on the credit ratings of their social network."Selected tweets: Acxiom, GDPR, data, privacy, consumer, Facebook, Google, AppNexus, advertising online:
GDPR is being rolled out in one month from now—be sure your company and clients have established ethical data practices. https://t.co/AAvbw0gbQ6— Acxiom (@Acxiom) April 25, 2018
GDPR is a continuous process, not just a “one and done” fix. Do you know about the changes that will come with GDPR in May?https://t.co/7MPqB0dtlE— Acxiom (@Acxiom) April 17, 2018
GDPR is only two months away—learn the truth behind the legislation's most common misconceptions. https://t.co/rpzceH5spf— Acxiom (@Acxiom) April 13, 2018
#Acxiom CEO Scott Howe: Five key principles for data accountability and governance our nation’s policy makers should consider. https://t.co/2ccHDm0ows— Acxiom (@Acxiom) April 23, 2018
The big money of online advertising https://t.co/VVIioudNJM— Mornings with Maria (@MorningsMaria) April 26, 2018
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