A Multi-Billion Dollar Industry That Makes Money From Your Personal Data

A Multi-Billion Dollar Industry That Makes Its Living From Your Data (infographic):

Source: VisualCapitalist.com:

"The goal of data brokers, such as Experian (domain: experian.com) or Acxiom (domain: acxiom.com), is to siphon up as much personal data as possible and apply it to profiles. This data comes from a wide variety of sources. Your purchases, financial history, internet activity, and even psychographic attributes are mixed with information from public records to create a robust dossier. Digital profiles are then sorted into one of thousands of categories to help optimize advertising efforts ... companies are increasingly moving beyond advertising to extract value from their growing data pipeline. Amalgamated data is increasingly being viewed as a clever way to assess risk in the decision-making process (e.g. hiring, insurance, loan or housing applications), and the stakes for consumers are going up in the process ... In 2015, Facebook filed a patent for a service that would help insurance companies vet people based on the credit ratings of their social network."

Selected tweets: Acxiom, GDPR, data, privacy, consumer, Facebook, Google, AppNexus, advertising online:

GDPR is being rolled out in one month from now—be sure your company and clients have established ethical data practices. https://t.co/AAvbw0gbQ6

— Acxiom (@Acxiom) April 25, 2018

GDPR is a continuous process, not just a “one and done” fix. Do you know about the changes that will come with GDPR in May?https://t.co/7MPqB0dtlE

— Acxiom (@Acxiom) April 17, 2018

GDPR is only two months away—learn the truth behind the legislation's most common misconceptions. https://t.co/rpzceH5spf

— Acxiom (@Acxiom) April 13, 2018

#Acxiom CEO Scott Howe: Five key principles for data accountability and governance our nation’s policy makers should consider. https://t.co/2ccHDm0ows

— Acxiom (@Acxiom) April 23, 2018

The big money of online advertising https://t.co/VVIioudNJM

— Mornings with Maria (@MorningsMaria) April 26, 2018

Related on DomainMondo.com:

• News Review | Coming May 25, EU's GDPR, Are You Ready? ICANN Isn't

• News Review | ICANN's GDPR Train Wreck, A Day Late And A Dollar Short

• News Review | How Cloudflare Is Helping Protect Personal Data Online

• Hearing April 11: Facebook $FB Transparency and Use of Consumer Data

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Goldman Sachs Technology and Internet Conference 2018

Goldman Sachs Technology and Internet Conference 2018
February 13 - 15, 2018
The Palace Hotel  •  San Francisco, CA

Goldman Sachs Technology and Internet Conference 2018 (free registration required): On Demand Presentations now available at link above [Editor's note: I definitely recommend listening to the session with Jack Dorsey, CEO of Twitter Inc.]

#GSTech2018

"We're not a social network" Dorsey at #gstech2018 pic.twitter.com/QCZQSxiJHb

— Justin Tsai (@theJustinTsai) February 13, 2018

"We want to be a daily utility" @jack at #gstech2018 on Twitter pic.twitter.com/LIajov9bnY

— Justin Tsai (@theJustinTsai) February 13, 2018

Etherium is the internet counterculture. Like a cactus in a rainforest. -crypto panel #gstech2018

— Micah Rosenbloom (@micahjay1) February 13, 2018

“Twitter is not a social network. We moved from a people network to an interest network, a network of ideas. We now leverage machine learning and deep learning.” @Jack Dorsey at #GSTech2018 today. “We serve the public conversation, but we see a lot of abuse and misinformation.” pic.twitter.com/DTFhgI43oa

— Steve Jurvetson (@dfjsteve) February 13, 2018

Getting a small dose of the macro perspective on tech at the Goldman Conf - something we don’t do often as seed VCs #gstech2018

— Micah Rosenbloom (@micahjay1) February 13, 2018

$1bn per quarter = @googlecloud business. It’s a nice time to be in the enterprise 💰. #GSTech2018

— phungtion1 (@helen_phung) February 13, 2018

“AI consumes most of the compute cycles at Google, and it is growing. AI is the most exciting place in all of high tech. Analog chips would be the lowest power. The human brain is remarkably power efficient” — Andy Bechtolsheim at #GSTech2018

90% of code is computer generated. pic.twitter.com/FxKCq0QkeB

— Steve Jurvetson (@dfjsteve) February 14, 2018

First day:

• Adobe - Mark Garrett EVP & CFO
• Alarm.com - Steve Valenzuela CFO
• Alphabet - Diane Greene CEO, Google Cloud
• Apptio, Inc. - Sunny Gupta CEO
• Arista Networks - Jeff Raymond Vice President, EOS Product Management & Services
• Atlassian - Ian Lee  
• Avnet - Phil Gallagher President Core Distribution
• Citrix Systems, Inc. - David Henshall
• Cognizant - Karen McLoughlin Chief Financial Officer
• Corning Incorpoated - Dr. Jeffrey Evenson Sr VP & Chief Strategy Officer
• eBay Inc - Devin Wenig President & CEO
• Expedia, Inc. - Alan Pickerill CFO
• FireEye - Kevin Mandia CEO
• Fortinet - Ken Xie, CEO & Keith Jensen, Interim CFO
• GoPro, Inc. – Nicholas Woodman, Founder and CEO & Brian McGee, CFO
• IDTI - Brian White Sr VP and CFO
• Juniper Networks - Ken Miller CFO
• Maxim Integrated Products, Inc. Bruce Kiddoo CFO
• Mimecast - Peter Bauer CEO, Chairman & Co-Founder
• New Relic - Mark Sachleben CFO
• NVIDIA - Colette Kress CFO
• PayPal Holdings Inc. - Bill Ready EVP, COO
• Proofpoint - Paul Auvil CFO
• ServiceNow - Michael Scarpelli CFO
• Skyworks Solutions, Inc - Kris Sennesael Senior VP and Chief Financial Officer
• Square Inc. - Sarah Friar CFO
• Texas Instruments - Brian Crutcher EVP, COO
• trivago N.V. - Axel Hefer CFO
• Twitter - Jack Dorsey CEO and Co-Founder
• Ultimate Software - Mitchell Dauerman EVP, CFO & Investor Relations
• Verint Systems - Alan Roden Senior Vice President
• Western Digital Corp. - Mark Long CFO 
• Xerox Jeff Jacobson - CEO
• Xilinx Victor Peng CEO
• Zillow Group Spencer Rascoff, CEO & Kathleen Philips, CFO

Second and Third day presentations (listed on the website at the first link above) include Oracle, Okta, Red Hat, Microsoft and more.

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Shapchat: Hottest Social Network for US Teens, Adult Users Increasing

Shapchat Sees Increase In Adult Users:

Kwame Opam, The Verge news editor, discusses "what's cool" among teens, and whether older people getting on Snapchat will ruin the app's popularity. Published July 6, 2016

Domain: snapchat.com

Funding & Valuation:
Snapchat raised $485,000 in its seed round and an undisclosed amount of bridge funding from Lightspeed Ventures. By February 2013, Snapchat confirmed a $13.5 million Series A funding round led by Benchmark Capital, which valued the company at between $60 million and $70 million. In June 2013, Snapchat raised $60 million in a funding round led by venture-capital firm Institutional Venture Partners. By mid-July 2013, a media report valued the company at $860 million. On November 14, 2013, The Wall Street Journal reported that Facebook offered to acquire Snapchat for $3 billion, but the cash offer was declined. Tech writer Om Malik claimed on November 15, 2013, Google offered $4 billion, but the offer was declined. December 11, 2013, Snapchat confirmed $50 million in Series C funding from Coatue Management. Four more funding rounds, from December 2014 to March 2016, amounted to approximately $1.2 billion and totaled funding at $1.36 billion. Beyond 2014, the company had achieved a valuation of $10–$20 billion, depending on the source. Reports in 2016 suggested funding at about $3 billion, and a target of a billion dollars in annual revenues. [Wikipedia]

Data on US smartphone owners using Snapchat, April 2013 vs April 2016:
source: Statista

Snapchat has mainly be known as a messaging app used by teenagers and college kids but older adults are now increasingly using the app. According to comScore.com, the percentage of 25- to 34-year-old smartphone users in the United States who use Snapchat has risen from 5 percent three years ago to 38 percent in April 2016.
Tweets by Snapchat

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Why Snapchat Is Worth Billions, Hottest Social Network Among US Teens

Statista.com

According to a recent regulatory filing, Snapchat (domain name: snapchat.com ) raised an additional $1.81 billion in funding from various investors. Since 2011, the company behind the popular chat app has raised more than $2.6 billion and is currently valued at around $20 billion.

An app that generated just $59 million in revenue last year, Snapchat is extremely popular among young Americans. Having recently inherited the teenage social media crown from Instagram (domain name: instagram.com), it caters to a new generation of users for whom Facebook and Twitter are old news. Snapchat’s highly engaged user base is growing rapidly. According to an investor pitch deck that surfaced last week, the number of people using Snapchat every day grew by around 50 percent in each quarter last year. By the end of 2015, Snapchat had 110 million daily active users who combined to an impressive 10 billion video views per day.

Is #Snapchat Really Worth $20 Billion? https://t.co/YXjJoH6b3k #smm pic.twitter.com/L3eRver523

— Social Media Today (@socialmedia2day) May 30, 2016

Statista.com

28 percent of the 6,500 teenagers polled this year named Snapchat as their most important social network, propelling the chat app past Instagram and Twitter, which both saw their popularity among America's youngsters decline over the past 12 months. Snapchat may have conquered the hearts of teenagers, but it has yet to win over advertisers. According to a recent report, the app trails its peers by a mile in terms of utilization in advertising campaigns.

Tweets by @Snapchat

See also on Domain Mondo: The Biggest Apps, More Than A Billion Users Monthly, Timeline Chart:


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