2015-09-30

Housing Bubble Like New gTLDs Mania? The Big Short Trailer (video)



"The Big Short Trailer (2015) - When four outsiders saw what the big banks, media and government refused to, the global collapse of the economy, they had an idea: The Big Short. Their bold investment leads them into the dark underbelly of modern banking where they must question everyone and everything. Based on the true story and best-selling book by Michael Lewis (The Blind Side, Moneyball), and directed by Adam Mckay (Anchorman, Step Brothers) The Big Short stars Christian Bale, Steve Carell, Ryan Gosling and Brad Pitt. In US theaters this Christmas.

This looks like a great movie, and also reminds Domain Mondo of the same mindset or mania of those within ICANN, its directors, officers, staff and stakeholder groups, and applicants, for new gTLDs, flooding the market with hundreds of mostly unwanted, unneeded new gTLDs (new generic top-level domains), only to discover that the expected consumer demand and predicted financial success missing--e.g., remember ICANN's estimate that there would be 33 million new gTLD registrations in FY15 (July2014-June2015)--reality: less than 5 million! And then we have all the new gTLD hucksters and suckers who have ended up with new gTLD domain names they couldn't sell or, in some cases, even give away--a good example is the otherwise successful investor Frank Schilling--

"Marketing for .SEXY and .TATTOO begin March 8th [2014].  At $19.99, anything good .SEXY will be gone in a year." --Frank Schilling  27 Feb 2014 (emphasis added)

How many "good" .sexy domains do you think are available? "I think there are probably 200,000 big generics and creative hax. When those are gone, others will be taking FirstLast.sexy."--Frank Schilling 27 Feb 2014 (emphasis added)

Reality check: more than a year later, as of September 29, 2015, total registrations for new gTLD .sexy total only 21,290 (source: namestat.org) and reportedly Frank paid for thousands of those .SEXY domain name registrations himself through his North Sound Names, otherwise the registrations total would be even worse!

"...  I think new gTLD operators like Uniregistry were too close to their product in 2014. We have been living and breathing new gTLDs since 2011, so the official launch in 2014 was the end of a 3 year relay for us, and we were surprised that the consuming public and other registrars were not standing there eagerly to take the baton and run forward with the same zeal that it took us to get that baton to them."--Frank Schilling (January, 2015)(emphasis added)

Key phrase: "We were surprised."

"I do think that Donuts’ approach of having a large portfolio of names is the right model. There is not enough cash flow to sustain a business otherwise. We at Uniregistry are just big enough but I expect that some registries will soon be people operating out of their bedrooms. Many of the new names just don’t work."--Frank Schilling (June, 2015)(emphasis added)

Sound like the kind of domain name extension or TLD (top-level domain) you want to build your business on?--"Oh, the registry operator of our domain name operates out of his bedroom"--what were they (ICANN on down) thinking? Was it really just about greed? 

See also on Domain MondoNew gTLD Domains, the Walking Dead and Dying, ICANN FY15 Results July 2, 2015

Caveat Emptor!




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