2017-04-28

Scott Galloway: Teens as a Forward-Looking Indicator (video)

Scott Galloway: Teens as a Forward-Looking Indicator

Published Apr 27, 2017 by L2inc.com: The best forward-looking indicator for brands? What teens are into this year? Chick-fil-A, Nike, and Snapchat.

Loser: Apple, which convinced 90 million Americans to buy iPhones but can't make them use those phones to pay for products.

Winner: road safety as ride-hailing apps prevent deaths from drunk driving.

Sources:
(0:07) “Teens Throw It Back To The ‘90s With Their Stan Smiths; Spending Shifting To Starbucks, Video Games And Amazon,” Piper Jaffray, April 2017. http://bit.ly/2p9LHxv
(0:24) “Teens Throw It Back To The ‘90s With Their Stan Smiths; Spending Shifting To Starbucks, Video Games And Amazon,” Piper Jaffray, April 2017.http://bit.ly/2p9LHxv
(0:45) “Number of iPhone Users in the United States from 2012 to 2016 (in Millions),” Statista, 2015. http://bit.ly/2pDB8U6
(0:48) “U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7,” comScore, April 2017. http://bit.ly/2pDHcM7
(0:52) “An Inconvenient Apple Pay Truth” PYMNTS.com, April 2017. http://bit.ly/2oZ2mkp
(1:02) “Apple Pay Promised to Make Plastic Obsolete. Then Came Wary Shoppers, Confused Clerks,” The Wall Street Journal, April 2017. http://on.wsj.com/2oB9tT7
(1:14) L2 Analysis of Apple App Store data.
(1:19) “An Inconvenient Apple Pay Truth” PYMNTS.com, April 2017. http://bit.ly/2oZ2mkp
(1:28) “New York City Drunk Driving After Uber,” Jessica Lynn Peck, 2017. http://bit.ly/2oDpK9I
(1:35) “Impaired Driving: Get the Facts,” CDC, 2015. http://bit.ly/2j3EUBH
(1:43) “NONE FOR THE ROAD,” The Economist, January 2017. http://bit.ly/2qcq2oT
(1:52) “Uber Basks in Phenomenal SA Growth,” memeburn, February 2016. http://bit.ly/2p7ZlR4
Music: Say My Name (feat. Zyra) - Hayden James Remix http://bit.ly/1lgAHbQ

YouTube.com auto-generated transcript:
0:02  The best forward-looking indicator for brands?
0:03  What teens are into.
0:05  Teens spend more money on food than anything else,
0:08  including apparel.
0:10  Their favorite restaurant? Chick-fil-A.
0:12  Chick-fil-A? Really?
0:13  Taco Cabana or Cinnabon - that's a real fast food chain.
0:17  Athleisure is still in.
0:19  41% of teens cite an athletic brand
0:21  as their favorite clothing label,
0:23  up from 26% last year.
0:25  And their favorite social platform?
0:27  Snapchat.
0:28  I've been told in our comments, no joke,
0:30  that I look like Ryan Reynolds
0:31  when you sort of flick in and out
0:33  of a filter on Snapchat
0:35  and if you're on meth.
0:40  A loser: Apple.
0:41  The most valuable company in the world
0:43  convinced 90 million Americans to buy iPhones
0:45  but it's struggling to get them to use those iPhones to pay for products.
0:49  Just a third of Americans with Apple Pay-enabled devices have tried the service
0:53  and few ever use it again.
0:54  The number of people who used Apple Pay
0:56  more than once in a month
0:58  peaked in March of 2015.
1:00  Apple blames the poor adoption on retailers.
1:03  Let me get this.
1:04  Your PR executives went to the same graduate school as the executives at Pepsi and United.
1:09  It's your fault, retailers.
1:11  Anyways, only five of the 100 brands in our Specialty Retail study
1:15  accept Apple Pay.
1:16  But the real reason the service hasn't taken off?
1:18  Consumers prefer credit cards.
1:21  A winner?
1:22  Road safety,
1:23  as ride-hailing apps prevent deaths from drunk driving.
1:25  After Uber launched in New York in 2011,
1:28  alcohol-related traffic accidents fell by 25 to 35%.
1:32  Every day 28 people in the US die in alcohol-related crashes,
1:37  which account for a third of traffic-related deaths.
1:40  Uber's arrival could be even more meaningful in South Africa
1:44  where almost two-thirds of road deaths are alcohol-related,
1:48  the highest proportion in the world.
1:49  The company grew faster during its first year in Johannesburg and Cape Town
1:53  than London or San Francisco.
1:56  We leave you this week
1:57  with this stunning visualization of New York City commuter trips
2:00  created by Will Geary
2:02  set to my favorite DJ.

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