Vineyard Vines, Lifestyle Brand, Preppiest Office in America (video)

Vineyard Vines: Inside the Preppiest Office in America - Brooks Brothers, Lacoste and L.L. Bean were once the purveyors of the preppy lifestyle. Vineyard Vines has made its name as an alternative to those aging labels. The growing company, known for its nautical and casual style, has just moved into a new 90,000-square-foot headquarters in Stamford, Connecticut. Founders Ian and Shep Murray gave Bloomberg the exclusive first look at the retailer's new digs. (Video by Alyssa Zahler, Drew Beebe, Victoria Blackburne-Daniel)

domain name: vineyardvines.com

Vineyard Vines, an American clothing and accessory retailer, was founded in 1998 near Martha's Vineyard in Massachusetts, by brothers Shep and Ian Murray . The lifestyle brand started with ties, but has since added hats, belts, shirts, shorts, bags for men, women, and children, and has retail stores and outlets across the United States. Their clothing is considered "preppy," as described by the company itself on its website.

Our Story: The Story of How Vineyard Vines Began"... We delivered our first 800 ties July 3rd, 1998, and sold out in the first week. We quickly re-ordered, paid off our debt, hit the road and moved into our first office. After that, we moved to a bigger office and hired a few friends to help out. Then, we moved to an even bigger office, hired even more people, and opened a few more retail stores, proving that the American Dream is alive and well. Today, we're in an even bigger office and are opening more stores across the country. We have an incredible team by our side and no plans of slowing down anytime soon. And we couldn't have done it without the support of our family and friends. People always say that if you do what you love, you'll be successful. There's no doubt that we're doing what we love and loving what we do: we're having fun, working hard and meeting great people."

"Vineyard Vines is all about 'Every Day Should Feel This Good.'"--Founders Ian and Shep Murray 

Domain Mondo archive