Design as Strategy, Design in Tech Report 2015, KPCB Videos

Design is a Strategic Asset and a Superior Business Model - If you think about the evolution of industries and companies, they tend to begin competing with technology, then they move to competing with business models, and few companies realize the strategic value of competing at design. Bob Baxley of Pinterest explains how design is an incredible strategy for achieving a much healthier business. Published on Jun 1, 2015

Design in Tech Event Hosted by KPCB at Uber SF  - At a recent KPCB event held at Uber, design partner John Maeda presented his “Design in Tech” report and convened designers to discuss the role of the creative class in Silicon Valley. The event featured two panels: KPCB partner Creighton Hicks spoke with Andrew Crow, Head of Design at Uber, and Catherine Courage, SVP of Customer Experience at Citrix, about being a designer at an enterprise company. And KPCB talent partner Jackie Xu discussed actionable tips on Silicon Valley career paths in design with Bob Baxley, Head of Product Design at Pinterest, and Sarah Oppelt, Head of Design at Zumper. Published on Jun 1, 2015

Design in Tech Report 2015 from Kleiner Perkins Caufield & Byers - Design has become a game changer in Silicon Valley. Last year, John Maeda joined KPCB as the firm’s first Design Partner, joining from his role as the President of the Rhode Island School of Design. Now, in his inaugural #DesignInTech Report, Maeda highlights the rising importance of design in the entrepreneurial ecosystem. Drawing on extensive research and his own conversations with hundreds of designers, Maeda examines the intersection of design and technology. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, the report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This report helps explain why.

Kleiner Perkins Caufield & Byers is a venture capital firm with over 40 years of experience helping entrepreneurs deliver world changing ideas to market.

Domain names of companies referenced:
  • kpcb.com
  • citrix.com
  • pinterest.com
  • uber.com
  • zumper.com

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