Digital Winners and Losers: What Winning Brands Have In Common (video)

What Benjamin Button and Winning Brands Have In Common

(Editor's note: Please note language in video at 2:37 to the end may be offensive to some readers.)

Video above published on Feb 23, 2017 by L2inc.com:  NYU Stern Marketing Professor Scott Galloway on digital winners and losers:

Winner: Firms whose products become more valuable with use--SalesForce.com, Facebook.com, Amazon.com, Priceline.com, Redhat.com, TripAdvisor.com, Alphabet (Google.com),-- a trait shared by most of today's top-performing companies. In contrast, old-economy successes including Ford and Caterpillar produce items that decline in value.

Winner: Facebook Messenger. With a third of Americans on the platform, brands that haven't yet launched chat bots may be missing a major opportunity.

Loser: Twitter. Despite the engagement boost from Trump's controversial missives, the platform barely gained any monthly users in Q4 - prompting Twitter to start counting daily users instead.

Plus: does (Netflix) cheating count when the other person is asleep?

Unedited Transcript via YouTube.com:
0:00  a winner the Benjamin Button economy
0:04  that 13 companies in the S&P 500 beat
0:07  the S&P average five years running
0:10  showing that we are in fact in a
0:11  winner-take-all economy what is Benjamin
0:15  Button companies have in common they age
0:17  reverse their products become more
0:19  valuable with use every time you're on
0:22  Facebook the core platform becomes more
0:24  useful when you turn on ways it adds
0:26  additional utility to people's traffic
0:28  patterns yesterday's economic Titans for
0:31  Procter & Gamble caterpillar produce
0:34  products that decline in value
0:35  perishable with use the other group of
0:39  terms that are winning are the ones
0:40  caring for the ages specifically firms
0:42  that are cutting costs for old economy
0:44  firms we have two sets of winners
0:47  companies that age in reverse and those
0:50  that are caring for the ages a winner
0:52  facebook Messenger I don't nothing about
0:54  messenger if you have any insight into
0:56  the platform please message me on
0:58  another platform with one in three
1:00  Americans using facebook Messenger
1:02  one-in-three the platform represents a
1:05  major opportunity for brands eighty-one
1:07  percent of brands we track Adele to
1:08  allow customers to message the brand on
1:11  Facebook the most brands have not tapped
1:13  to the message was real potential just
1:15  2% are leveraging chat BOTS early
1:19  adopter sephora is using box so
1:21  customers can book in-store appointments
1:23  mcallen spots help users choose a
1:26  whiskey and bud light spot reminds users
1:28  when it's time for a beer during begin a
1:31  loser Twitter despite the engagement
1:33  boots from Trump's controversial missus
1:35  Twitter angel 2 million monthly users in
1:38  comparison facebook increased by 72
1:41  million what you do in the metrics don't
1:43  go your way
1:44  change the metric following snapchats
1:46  lead twitter now reports daily active
1:49  users and their fourth quarter earnings
1:51  call Twitter highlighted its daily
1:53  active user base increase of eleven
1:55  percent year-on-year while monthly users
1:57  only grew four percent
1:59  however unlike snapchat the firm has not
2:02  disclosed its total number of daily
2:04  users a continued winner netflix we
2:07  believe will be the fifth Horseman
2:09  almost half of couples who watch netflix
2:11  together have cheated on each other by
2:13  watching episode ahead of their partner
2:15  according to a new survey 25-percent of
2:18  cheating happens when one partner
2:20  faultlessly however half of respondents
2:22  they sleep cheating doesn't count i have
2:25  connected my uber app to my amazon alexa
2:27  to my network now and when it says play
2:30  next episode
2:31  I just need to run and automatically a
2:34  guy named hey-zeus takes a person next
2:37  to me and their sh*t away from me within
2:39  seven minutes or just thirteen dollars
2:41  and fifty eight steps
2:43  Who am I kidding i watch netflix alone i
2:47  do get lonely one of my most alone when
2:49  do I feel most alone when I'm around
2:52  other people who are total f*cking
2:54  idiots will get you now
2:59  [Music]

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EU Outlaws Network Ad Blocking, Death of the Advertising Complex?

EU's ad blocking ban explained:

New EU telecom rules mean that network-wide blocks on advertising by wireless carriers, and other "internet access service" providers, will be outlawed. In the video above, FT.com telecoms correspondent Nic Fildes explains what this means for mobile companies, consumers and other industries. Video published 1 September 2016. See also: Blow to telecoms companies as EU outlaws network-wide ad blocking | FT.com: "... companies “should not block, slow down, alter, restrict, interfere with, degrade or discriminate advertising when providing an IAS (internet access service)”." 

Professor Scott Galloway on Death of the Industrial Advertising Complex:

Video above: In this talk at L2’s Digital Leadership Academy, NYU Stern Marketing Professor Scott Galloway argues that advertising is becoming less essential to brand building as consumers are discovering products with tools like Google, Amazon, and TripAdvisor. The brand is no longer on the tip of the tongue, it’s what Google says it is. Furthermore, wealthy shoppers are paying to avoid advertising altogether. Winners in this new age are not always the biggest spenders on ads, but innovators in product, supply chain, and influencers. 

Transcript via YouTube:




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