Digital Winners: Nvidia $NVDA & Halloween; Loser: Sheryl Sandberg (video)

Stranger Scotts

L2inc.com video above published Oct 26, 2017: Scott Galloway presents his latest take on digital "winners and losers"--

Winner: Nvidia, the company has released the first chip powerful enough to be used in the production of autonomous cars, sending its stock shooting up and proving that boring is sexy.

$NVDA shares up almost 184% over the past 12 months as of Oct 27, 2017

Loser: Sheryl Sandberg, who is fast becoming the information age's Sean Spicer by lying on behalf of her boss.

Winner: Halloween, on which Americans will spend $9 billion. 

sources:

(0:19) “NVIDIA Just Unveiled A Chip To Power Fully Self-Driving Trucks And Robot Taxis,” Business Insider, October 2017. 

(0:29) “NVIDIA Just Unveiled A Chip To Power Fully Self-Driving Trucks And Robot Taxis,” Business Insider, October 2017. 

(0:38) “Cray-1: The Super Computer,” Gizmodo, July 2009. 

(0:47) Yahoo Finance. 

(1:27) “News Use Across Social Media Platforms 2017,” Pew Research Center, September 2017.
(1:34) “Chart: Here’s How 5 Tech Giants Make Their Billions,” Visual Capitalist, May 2017. 

(1:46) “The 2017 Halloween Shopper,” National Retail Federation, September 2017. 

(1:46) “U.S. and World Population Clock,” United States Census Bureau, October 2017. 

(1:57) “Halloween Spending Statistics, Facts and Trends,” The Balance, October 2017. 

(1:57) “2017: Holiday Sales Expected To Grow Between 3.6 And 4 Percent,” National Retail Federation, October 2017.
(2:06) “The 2017 Halloween Shopper,” National Retail Federation, September 2017.

Transcript (auto-generated via YouTube.com):
00:00  a winner nvidia by the way my brand
00:04  strategy course I claim with confidence
00:07  that you can't build a successful
00:07  company without having a successful name
00:10  and this is proof that I am wrong the
00:12  company that builds processors and chips
00:14  for gaming and 3d graphics has released
00:17  the first chip powerful enough to be
00:19  used in the production of autonomous
00:21  cars processing power is one of the main
00:23  obstacles to mass production of
00:25  self-driving cars this new chip can
00:28  process 320 trillion operations per
00:32  second more than 10 times its
00:34  predecessors power by comparison the
00:36  cray-1 supercomputer used to render
00:39  graphics for the movie Tron did 160
00:42  million operations per second the
00:44  company's stock is soared a hundred and
00:46  seventy percent the past year boring a
00:49  sexy it's not about creating the first
00:51  self-driving car it's about creating the
00:53  chip or operating system that powers it
00:55  it's not about the minors it's about
00:57  selling them picks a loser Sheryl
01:00  Sandberg who is fast becoming the
01:01  Information Age Sean Spicer thrashing
01:04  her own credibility by lying on behalf
01:06  of her boss miss Sandberg and says
01:08  Facebook is not a media company earlier
01:11  this month she stated at our heart we
01:13  are a tech company we don't hire
01:16  journalists and last August Facebook is
01:19  focused on making tools it's not a media
01:21  company when your tools and technology
01:24  determined which new stories are seen by
01:26  45% of Americans who get their news from
01:28  your platform and more than 97% of your
01:32  revenues come from advertising against
01:34  those news stories boom you're a media
01:37  company here's a deal miss Sandberg will
01:39  lean in if you stop lying to us a winner
01:43  Halloween one in two Americans will
01:45  partake in Halloween's festivities this
01:47  year spending an estimated nine billion
01:50  dollars up 8% over 2016 while that pales
01:54  in comparison to Black Friday and
01:55  Christmas bending it's still impressive
01:58  given the consumers are throwing down
02:00  2.7 billion for nearly 600 million
02:03  pounds of candy and 3.4 billion for
02:06  costumes
02:12  banana Wonder Woman yo float - yo float
02:21  - yo float - what am I gonna be this
02:28  year the same thing I am every year
02:31  drunk we'll see you next week
02:34  [Music]

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Digital Winners (Nike, Adidas, Pizza brands) & Loser (Google)

Digital Winners & Losers

Video above published Mar 16, 2017, by L2inc.com: NYU Stern marketing professor Scott Galloway on digital winners & losers:

Winners: Nike and Adidas, whose sneaker apps indicate that they've mastered the art of creating scarcity in a digital age.

Winners: Pizza brands, which are - believe it or not - at the forefront of digital innovation.

Loser: Google, whose convenient Featured Snippets tool provides some disquieting answers.

Dominos stock $DPZ vs Google (Alphabet) stock $GOOG $GOOGL (source: video above)

Domains: Nike.com; Adidas.com; Dominos.com; Google.com

Sources:
(0:30) AppAnnie, March 2017. http://bit.ly/2n3ztVS
(0:39) “Reservations For Black Yeezy Boost 350s Close In 22 Minutes,” Footwear News, February 2016. http://bit.ly/2nwpK8m
(0:53) “Introducing Pizza Hut PIE TOPS,” YouTube, March 2017. http://bit.ly/2myOmyZ
(1:14) L2 Analysis of Google Finance.
(1:25) “Google SERP Feature Graph,” Moz, March 2017. http://bit.ly/1NTIu9f

YouTube.com auto-generated transcript:
0:02  Winners: Nike and Adidas, which have mastered the art of manufacturing scarcity in a digital age.
0:07  Both brands use their apps to release sneakers in limited batches, generating hype
0:12  as sneaker fans compete to press the Buy button.
0:15  Scarcity is key to irrational decisions and inflated prices.
0:19  There's a reason that Hermès limits the production of Birkin bags
0:23  and does not distribute them through Walmart.
0:26  When Nike released a new model of Air Jordans last month,
0:28  the SNKRS app jumped to the tenth most popular shopping app in the App Store.
0:33  Adidas sold out of the original black Yeezy Boost in just 22 minutes.
0:38  The results of these scarcity tactics:
0:40  search returns include hack, jig and bot
0:44  and YouTube videos on how to game the apps.
0:47  What category is at the forefront of digital innovation?
0:50  Pizza.
0:51  Pizza Hut just launched smart sneakers that sync with your phone via Bluetooth
0:55  and automatically order a large two-topping pizza
0:58  every time you press a button on the tongue of the shoe.
1:02  And Domino's now offers a wedding registry.
1:04  My guess is the same couple has ammo on the registry.
1:08  We previously discussed pizza brands
1:09  being the agents of digital disruption
1:11  and that continues to hold true.
1:13  Domino's stock is outperforming Google's.
1:16  A loser: Featured Snippets.
1:18  The answers Google returns at the top of the search results page
1:21  account for 15% of queries on Google.
1:25  The snippet algorithm uses third-party sources to generate its answers
1:29  and in recent weeks those sources have been off-color,
1:32  and more importantly, total bullshit.
1:35  We stated in a previous Winners and Losers that every time someone typed a query into Google,
1:39  it got three-billionths of a percentage better.
1:42  What is Google?
1:44  Google is not a search engine. Google is an atheist's god.
1:47  By the way, I'm an atheist, which means
1:48  I believe in one less god than most of you.
1:51  Where do we pray? Where do we send information,
1:54  hope that there's divine intervention
1:55  and get a better answer back?
1:57  Our new god, Google.
1:59  Voice-based technologies are taking over the world.
2:03  Alexa, who is Scott Galloway?
2:09  Scott Robert Galloway is an Australian professional football player
2:12  who plays as a fullback for Central Coast Mariners
2:15  in the A-league.
2:17  Really? I hope he blows a knee.
2:21  We'll see you next week.

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