Digital Winners Walmart & Giphy, + What Happens in an Internet Minute

What Happens in an Internet Minute?

Video above published Sep 7, 2017, by L2inc.com--The week's Digital Winners presented by Scott Galloway:

Winner: Walmart (domain: walmart.com), which has taken a page from Amazon's playbook and stepped up its storytelling.

Winner: Giphy (domain: giphy.com), the four-year-old GIF search engine with more daily users than Snapchat.

Plus "everything that happens in an Internet minute." (*Note the "screw-up" on the YouTube stat that compared hours viewed to videos watched.) 

Reference sources:

(0:16) “Walmart U.S. Q2 Comps Grew 1.8% and Walmart U.S. eCommerce GMV Grew 67%, Company Reports Q2 FY18 GAAP EPS of $0.96; Adjusted EPS of $1.08,” Walmart, August 2017. 

(0:38) L2 Inc. Analysis of Walmart Press Releases, 2017. 

(1:14) “With 200M Daily Users, Giphy Will Soon Test Sponsored GIFs,” TechCrunch, July 2017. http://tcrn.ch/2wdRLFh

(1:17) “Inside the GIF Factory: How Giphy Plans to Build a Real Business by Animating the Internet,” Business Insider, May 2017. http://read.bi/2shphZa 

(1:22) “With 200M Daily Users, Giphy Will Soon Test Sponsored GIFs,” TechCrunch, July 2017. http://tcrn.ch/2wdRLFh “Number of Daily Active Snapchat Users From 1st Quarter 2014 to 2nd Quarter 2017 (In Millions),” Statista, 2017. http://bit.ly/2wK9xTn (1:43) Giphy. http://gph.is/2j6DgkF 

(1:51) “What Happens in an Internet Minute in 2017?” Visual Capitalist, August 2017. http://bit.ly/2hoewDI (2:07) “What Happens in an Internet Minute in 2017?” Visual Capitalist, August 2017. http://bit.ly/2hoewDI “What Happens in an Internet Minute in 2016?” Visual Capitalist, April 2016. http://bit.ly/1WQyt1S

RIP Walter Becker

Transcript via YouTube.com:
00:00 [Music]
00:01  we spent a lot of time talking about
00:03  Amazon and stand by our prediction that
00:05  the Seattle firm will be the first one
00:07  trillion-dollar market capitalization
00:10  firm but today let's take a look at how
00:11  one company is responding Walmart online
00:15  sales grew 60% in the second quarter
00:18  impressive but even more impressive is
00:20  what they've been able to accomplish
00:21  culturally they've taken a page from
00:24  Amazon playbook and become master
00:26  storytellers most firms want to under
00:28  promise and over deliver however that
00:30  doesn't work in a digital age where it's
00:31  all about the vision drones and car
00:34  production volumes that are impossible
00:35  to meet are the flavor of the day the
00:37  retailer made 15 plus major digital
00:40  announcements in the past year touting
00:42  acquisitions omni-channel investments
00:44  and reorganizations signaling to the
00:47  street hey we're in the game as well
00:49  they've also been vocal about killing
00:51  things and aren't afraid to tell the
00:53  street when things are not working all
00:55  of these announcements collectively
00:56  paint Walmart is visionary and shift the
00:59  focus away from the Seattle retailer and
01:01  fix the markets gaze on an old lover
01:03  from a simpler more nostalgic time a
01:06  winner Giphy or is it
01:09  jiffy
01:10  I don't know the 40-year old gif search
01:14  engine has 200 million daily active
01:16  users who watch over 4 million hours of
01:19  gifts every day to put that in
01:21  perspective snapchat as 173 million
01:23  daily active users the companies raised
01:26  a 150 million and is valued at 600
01:29  million but is not yet profitable
01:30  although they are trying to change that
01:32  by rolling out sponsored gifts gift he
01:35  seems to be jiffy seems to be doing a
01:37  lot right not just creating a huge
01:39  repository of content but also executing
01:41  an effective search strategy forging
01:43  impressive partnerships and engaging a
01:45  massive network of users Giphy gets how
01:47  young people communicate What happens in
01:50  an internet minute 50 voice first
01:52  devices are shipped 342,000 apps are
01:55  downloaded Facebook registers 900,000
01:59  logins and 15,000 gifts are sent via its
02:02  messenger app what has changed most
02:04  dramatically since 2016 video usage has
02:07  exploded across social platforms with
02:10  consumers watching 4 million YouTube
02:12  videos permit
02:13  and another forward looking indicator of
02:15  the death of the broadcast television
02:17  industrial complex snapchat shares of
02:20  grounds threefold since last year to 1.8
02:22  million per minute and what hasn't
02:24  changed the number of emails sent
02:26  Spotify plays tinder swipes and Netflix
02:30  hours viewed are relatively flat and my
02:33  internet minutes we'll see you next week
02:44  this is what we should do is to have an
02:46  animation and it should be a pie discuss
02:48  in a minute it should be Wikipedia NPR
02:50  NYU Stern The Economist National
02:54  Geographic - like this slightly tiny I
02:57  mean increase like this little like half
02:59  a percent slice it zooms back and it's
03:02  like this side it's like a sliver
03:08  [Music]
03:17  [Music]

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Digital Winners (Nike, Adidas, Pizza brands) & Loser (Google)

Digital Winners & Losers

Video above published Mar 16, 2017, by L2inc.com: NYU Stern marketing professor Scott Galloway on digital winners & losers:

Winners: Nike and Adidas, whose sneaker apps indicate that they've mastered the art of creating scarcity in a digital age.

Winners: Pizza brands, which are - believe it or not - at the forefront of digital innovation.

Loser: Google, whose convenient Featured Snippets tool provides some disquieting answers.

Dominos stock $DPZ vs Google (Alphabet) stock $GOOG $GOOGL (source: video above)

Domains: Nike.com; Adidas.com; Dominos.com; Google.com

Sources:
(0:30) AppAnnie, March 2017. http://bit.ly/2n3ztVS
(0:39) “Reservations For Black Yeezy Boost 350s Close In 22 Minutes,” Footwear News, February 2016. http://bit.ly/2nwpK8m
(0:53) “Introducing Pizza Hut PIE TOPS,” YouTube, March 2017. http://bit.ly/2myOmyZ
(1:14) L2 Analysis of Google Finance.
(1:25) “Google SERP Feature Graph,” Moz, March 2017. http://bit.ly/1NTIu9f

YouTube.com auto-generated transcript:
0:02  Winners: Nike and Adidas, which have mastered the art of manufacturing scarcity in a digital age.
0:07  Both brands use their apps to release sneakers in limited batches, generating hype
0:12  as sneaker fans compete to press the Buy button.
0:15  Scarcity is key to irrational decisions and inflated prices.
0:19  There's a reason that Hermès limits the production of Birkin bags
0:23  and does not distribute them through Walmart.
0:26  When Nike released a new model of Air Jordans last month,
0:28  the SNKRS app jumped to the tenth most popular shopping app in the App Store.
0:33  Adidas sold out of the original black Yeezy Boost in just 22 minutes.
0:38  The results of these scarcity tactics:
0:40  search returns include hack, jig and bot
0:44  and YouTube videos on how to game the apps.
0:47  What category is at the forefront of digital innovation?
0:50  Pizza.
0:51  Pizza Hut just launched smart sneakers that sync with your phone via Bluetooth
0:55  and automatically order a large two-topping pizza
0:58  every time you press a button on the tongue of the shoe.
1:02  And Domino's now offers a wedding registry.
1:04  My guess is the same couple has ammo on the registry.
1:08  We previously discussed pizza brands
1:09  being the agents of digital disruption
1:11  and that continues to hold true.
1:13  Domino's stock is outperforming Google's.
1:16  A loser: Featured Snippets.
1:18  The answers Google returns at the top of the search results page
1:21  account for 15% of queries on Google.
1:25  The snippet algorithm uses third-party sources to generate its answers
1:29  and in recent weeks those sources have been off-color,
1:32  and more importantly, total bullshit.
1:35  We stated in a previous Winners and Losers that every time someone typed a query into Google,
1:39  it got three-billionths of a percentage better.
1:42  What is Google?
1:44  Google is not a search engine. Google is an atheist's god.
1:47  By the way, I'm an atheist, which means
1:48  I believe in one less god than most of you.
1:51  Where do we pray? Where do we send information,
1:54  hope that there's divine intervention
1:55  and get a better answer back?
1:57  Our new god, Google.
1:59  Voice-based technologies are taking over the world.
2:03  Alexa, who is Scott Galloway?
2:09  Scott Robert Galloway is an Australian professional football player
2:12  who plays as a fullback for Central Coast Mariners
2:15  in the A-league.
2:17  Really? I hope he blows a knee.
2:21  We'll see you next week.

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Scott Galloway: Snapchat $SNAP Is a Loser & Could 'Torch the Market'

Scott Galloway: Attack of the Drones

Video above published Mar 2, 2017, by L2inc.com: adjunct NYU Stern marketing professor Scott Galloway (brand strategy and digital marketing) on digital winners and losers. (Editor's note: language in video at and after 2:28 may be offensive to some readers.) As a sidenote, check out the Bloomberg Radio Barry Ritholtz interview of Scott Galloway embedded below. Galloway is also author of the Digital IQ Index ®, a global ranking of prestige brands’ digital competence. Ritholtz gives more background info here.



Winner: Facebook. As investors focus on Snap's IPO, Facebook dominates across the board, from revenue growth to ad spend.

Winner: Burrito lovers. Chipotle has slashed wait times for digital orders as it strives to lure back diners.

Loser: Snapchat. WhatsApp has become the latest member of the Facebook family to borrow its key features.

Winner: Drone makers. With every company getting into the drone game, from UPS to 7/11, we tested one out for ourselves.

Sources:
0:10: Company Filings.
0:30: L2 Analysis of iSpot.tv, Pathmatics, and Visible Measures Data. http://bit.ly/2mxI4k0
0:38: 2016 Mobile App Report, comScore Mobile Metrics, U.S. Age 18+, June 2016. http://bit.ly/2d27iPI
0:48: “Chipotle’s Digital Orders Are Getting A Lot Faster,” Fortune, February 2017. http://for.tn/2mhCVIO
1:04: “Starbucks Debuts Voice Ordering,” Starbucks, January 2017. http://bit.ly/2jNSaIE
1:43: "Instagram Stories is Stealing Snapchat’s Users," TechCrunch, January 2017. http://tcrn.ch/2kkCijS
1:44: "Instagram Just Cloned Snapchat’s Stories Feature to Get More People Sharing," Recode, August 2016. http://bit.ly/2aNfbes
2:14: "Verizon Just Acquired a Drone Company," Recode, February 2017. http://bit.ly/2mKFVOE

Transcript via YouTube.com:
0:02  A winner: Facebook.
0:03  Despite all the attention on Snap this month,
0:05  Facebook is excelling across several dimensions.
0:08  The tech giant leads competitors in revenue growth with a 50% increase in Q4 2016,
0:15  twice Amazon's growth rate.
0:17   The law of big numbers don't seem to apply to Facebook.
0:21   Despite the recent controversy regarding Facebook's reported metrics,
0:24  advertisers are still throwing money at the platform.
0:27  According to L2 research,
0:29  Facebook registered the greatest year-on-year growth in ad spend among peer platforms.
0:34  Further cementing its hold on the ecosystem,
0:36  Facebook dominates the mobile app business.
0:40  A winner: burrito lovers.
0:42  Chipotle has cut wait times for digital orders by 50%.
0:46  Thousands of customers place digital orders before the restaurant opens
0:49  and then pick them up in a separate line, eliminating bottlenecks at the cash register
0:54  unlike Starbucks, whose popular mobile ordering system has proven problematic in store,
0:58  overwhelming baristas and frustrating customers.
1:02  Starbucks has invested heavily in mobile, which accounts for 27% of transactions.
1:06  Last month the chain launched voice ordering in its mobile app and Amazon Alexa,
1:11  but what they're missing that Chipotle gets?
1:15  Pork. The other white meat.
1:18  I love Chipotle. If I go on a first date,
1:21  I take her to Chipotle.
1:23  When I stop liking her, I just continue to take her to Chipotle and she breaks up with me.
1:28  I don't care about the health scare.
1:30  You could produce a Zika bowl
1:32  and the big dog is eating more and more of that stuff.
1:35  He loves you.
1:38  A loser again: Snapchat.
1:39  We've referenced a number of times that Instagram has borrowed features from Snapchat.
1:45  This time Facebook's offspring WhatsApp is taking a lesson from the Snap playbook with the launch of its new status feature.
1:52  Users can share disappearing photos, GIFs or videos
1:55  and add their own emojis and captions.
1:57  Sound familiar?
1:58  Let's be honest, the ecosystem would benefit from a third player.
2:02  I have a bad feeling about this.
2:05  We believe Snap could be the spark that torches the market.
2:09  A winner: drone manufacturers
2:11  as every company is getting into the game.
2:13  Verizon bought a drone startup just last week,
2:16  UPS is testing trucks with drone launching pads, although they botched one demo,
2:21  and 7-11 beat Google and Amazon to the punch with their first drone delivery.
2:26  By the way, when I go into a 7-11,
2:28  it's me screaming to the world, I am so f*cking hungover I have become a moron with respect to food and nutrition decisions.
2:35  In July, 77 customers in Reno, Nevada received their orders via drone.
2:40  The initial delivery included a chicken sandwich, donuts, coffee, candy and Slurpees.
3:08  Bitch.
3:11  We'll see you next week.

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