2015-09-07

Publicis-Sapient Deal, Digital Advertising, US Ad Market (video)


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A  look back at the Publicis-Sapient deal--
Nick Hungerford, CEO at Nutmeg, and Bloomberg’s Matthew Campbell examine Publicis’ $3.7 billion purchase of Sapient in an effort to expand digital offerings and exposure into the U.S. ad market. They speak on Bloomberg's “The Pulse.” (Original air date: November 3, 2014.) Publicis-Sapient Deal Deepens Digital, U.S. Ad Exposure

This is really about mobile and the "traditional advertising industry vs Google in Mountain View and Facebook in Palo Alto."

Domain names:
PublicisGroupe.com
Publicis.com
Sapient.com
Nutmeg.com

See also: 

Re: digital ads, online advertising industry, India




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