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A look back at the Publicis-Sapient deal--
Nick Hungerford, CEO at Nutmeg, and Bloomberg’s Matthew Campbell examine Publicis’ $3.7 billion purchase of Sapient in an effort to expand digital offerings and exposure into the U.S. ad market. They speak on Bloomberg's “The Pulse.” (Original air date: November 3, 2014.) Publicis-Sapient Deal Deepens Digital, U.S. Ad Exposure
This is really about mobile and the "traditional advertising industry vs Google in Mountain View and Facebook in Palo Alto."
- India's Massive Role in Publicis' Deal to Acquire Sapient | Agency News - Advertising Age (November 19, 2014)
- Publicis Completes Deal to Acquire Sapient | Agency News - Advertising Age: (February 06, 2015) "Publicis Groupe has completed its deal for digital and tech firm Sapient Corp. The French holding company said in early November that it had inked a deal to acquire the Boston-based digital network for $3.7 billion in an all-cash transaction at $25 per share. "Our clients are facing many adverse trends: from rising global competition, to new comers born from digital, and new paradigms in communications and marketing," said Publicis Groupe CEO and Chairman Maurice Levy in a statement..."
Re: digital ads, online advertising industry, India