2017-09-14

Digital Winners Walmart & Giphy, + What Happens in an Internet Minute

What Happens in an Internet Minute?

Video above published Sep 7, 2017, by L2inc.com--The week's Digital Winners presented by Scott Galloway:

Winner: Walmart (domain: walmart.com), which has taken a page from Amazon's playbook and stepped up its storytelling.

Winner: Giphy (domain: giphy.com), the four-year-old GIF search engine with more daily users than Snapchat.

Plus "everything that happens in an Internet minute." (*Note the "screw-up" on the YouTube stat that compared hours viewed to videos watched.) 

Reference sources:
(0:16) “Walmart U.S. Q2 Comps Grew 1.8% and Walmart U.S. eCommerce GMV Grew 67%, Company Reports Q2 FY18 GAAP EPS of $0.96; Adjusted EPS of $1.08,” Walmart, August 2017. 

(0:38) L2 Inc. Analysis of Walmart Press Releases, 2017. 

(1:14) “With 200M Daily Users, Giphy Will Soon Test Sponsored GIFs,” TechCrunch, July 2017. http://tcrn.ch/2wdRLFh

(1:17) “Inside the GIF Factory: How Giphy Plans to Build a Real Business by Animating the Internet,” Business Insider, May 2017. http://read.bi/2shphZa 

(1:22) “With 200M Daily Users, Giphy Will Soon Test Sponsored GIFs,” TechCrunch, July 2017. http://tcrn.ch/2wdRLFh “Number of Daily Active Snapchat Users From 1st Quarter 2014 to 2nd Quarter 2017 (In Millions),” Statista, 2017. http://bit.ly/2wK9xTn (1:43) Giphy. http://gph.is/2j6DgkF 

(1:51) “What Happens in an Internet Minute in 2017?” Visual Capitalist, August 2017. http://bit.ly/2hoewDI (2:07) “What Happens in an Internet Minute in 2017?” Visual Capitalist, August 2017. http://bit.ly/2hoewDI “What Happens in an Internet Minute in 2016?” Visual Capitalist, April 2016. http://bit.ly/1WQyt1S

RIP Walter Becker

Transcript via YouTube.com:
00:00 [Music]
00:01  we spent a lot of time talking about
00:03  Amazon and stand by our prediction that
00:05  the Seattle firm will be the first one
00:07  trillion-dollar market capitalization
00:10  firm but today let's take a look at how
00:11  one company is responding Walmart online
00:15  sales grew 60% in the second quarter
00:18  impressive but even more impressive is
00:20  what they've been able to accomplish
00:21  culturally they've taken a page from
00:24  Amazon playbook and become master
00:26  storytellers most firms want to under
00:28  promise and over deliver however that
00:30  doesn't work in a digital age where it's
00:31  all about the vision drones and car
00:34  production volumes that are impossible
00:35  to meet are the flavor of the day the
00:37  retailer made 15 plus major digital
00:40  announcements in the past year touting
00:42  acquisitions omni-channel investments
00:44  and reorganizations signaling to the
00:47  street hey we're in the game as well
00:49  they've also been vocal about killing
00:51  things and aren't afraid to tell the
00:53  street when things are not working all
00:55  of these announcements collectively
00:56  paint Walmart is visionary and shift the
00:59  focus away from the Seattle retailer and
01:01  fix the markets gaze on an old lover
01:03  from a simpler more nostalgic time a
01:06  winner Giphy or is it
01:09  jiffy
01:10  I don't know the 40-year old gif search
01:14  engine has 200 million daily active
01:16  users who watch over 4 million hours of
01:19  gifts every day to put that in
01:21  perspective snapchat as 173 million
01:23  daily active users the companies raised
01:26  a 150 million and is valued at 600
01:29  million but is not yet profitable
01:30  although they are trying to change that
01:32  by rolling out sponsored gifts gift he
01:35  seems to be jiffy seems to be doing a
01:37  lot right not just creating a huge
01:39  repository of content but also executing
01:41  an effective search strategy forging
01:43  impressive partnerships and engaging a
01:45  massive network of users Giphy gets how
01:47  young people communicate What happens in
01:50  an internet minute 50 voice first
01:52  devices are shipped 342,000 apps are
01:55  downloaded Facebook registers 900,000
01:59  logins and 15,000 gifts are sent via its
02:02  messenger app what has changed most
02:04  dramatically since 2016 video usage has
02:07  exploded across social platforms with
02:10  consumers watching 4 million YouTube
02:12  videos permit
02:13  and another forward looking indicator of
02:15  the death of the broadcast television
02:17  industrial complex snapchat shares of
02:20  grounds threefold since last year to 1.8
02:22  million per minute and what hasn't
02:24  changed the number of emails sent
02:26  Spotify plays tinder swipes and Netflix
02:30  hours viewed are relatively flat and my
02:33  internet minutes we'll see you next week
02:44  this is what we should do is to have an
02:46  animation and it should be a pie discuss
02:48  in a minute it should be Wikipedia NPR
02:50  NYU Stern The Economist National
02:54  Geographic - like this slightly tiny I
02:57  mean increase like this little like half
02:59  a percent slice it zooms back and it's
03:02  like this side it's like a sliver
03:08  [Music]
03:17  [Music]

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