2018-04-27

A Multi-Billion Dollar Industry That Makes Money From Your Personal Data

A Multi-Billion Dollar Industry That Makes Its Living From Your Data (infographic):
"The goal of data brokers, such as Experian (domain: experian.com) or Acxiom (domain: acxiom.com), is to siphon up as much personal data as possible and apply it to profiles. This data comes from a wide variety of sources. Your purchases, financial history, internet activity, and even psychographic attributes are mixed with information from public records to create a robust dossier. Digital profiles are then sorted into one of thousands of categories to help optimize advertising efforts ... companies are increasingly moving beyond advertising to extract value from their growing data pipeline. Amalgamated data is increasingly being viewed as a clever way to assess risk in the decision-making process (e.g. hiring, insurance, loan or housing applications), and the stakes for consumers are going up in the process ... In 2015, Facebook filed a patent for a service that would help insurance companies vet people based on the credit ratings of their social network."
Selected tweets: Acxiom, GDPR, data, privacy, consumer, Facebook, Google, AppNexus, advertising online:

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