Google Chrome Rolls Out Ad Blockers, Changing the Web (video)

Google Chrome Rolls Out Ad Blockers

Bloomberg.com video above published Feb 15, 2018: Sourcepoint (domain: sourcepoint.com) CEO Ben Barokas discusses Google and online advertising with Emily Chang on "Bloomberg Technology."

An update on Better Ads | Web | developers.google.com: "In June, we announced Chrome's plans to support the Better Ads Standards in early 2018. Violations of the Standards are reported to sites via the Ad Experience Report, and site owners can submit their site for re-review once the violations have been fixed. Starting on February 15, in line with the Coalition's guidelines, Chrome will remove all ads from sites that have a "failing" status in the Ad Experience Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback."

See also:

• How Chrome ad blocking is already changing the web | CNET.com: "Google's browser doesn't go as far as full-on ad blockers and won't always stop ad trackers. But already it's cut ads on 42 percent of websites it's tangled with."
• The Google Chrome Ad Blocker Has Already Changed the Web | WIRED.com
• "Google flexed its muscles with new ad-blocking rules, and some smaller players are concerned about its power"--Google Chrome ad blocking reactions | cnbc.com: "Google's Chrome browser will now block all advertising on websites that serve particularly annoying ads, like autoplay videos with sound or full-page pop-ups."
• IAB Ad Blocking Report (2016)

Another update to Chrome✨
Learn details of Better Ads Standards and how Chrome's ad filtering works.
(This is in effect starting February 15th)https://t.co/nSQASghN4x

— Chrome Developers (@ChromiumDev) February 16, 2018

Spot on. “Make no mistake: this is a [Google] adblocker designed to benefit advertising companies.”

The annoying ads that hyper-target, manipulate, and follow you around everywhere, are mostly run by Google and Facebook and are untouched. Smoke screen.https://t.co/6ssgoSbeX4

— Gabriel Weinberg (@yegg) February 14, 2018

Google gave websites a heads up before instituting its new ad blocker. Turns out that alone was enough to get websites to change their annoying ad practices https://t.co/v0Qsi2SNBl

— WIRED (@WIRED) February 17, 2018

Chrome ad blocker: The internet's largest ad company is now advertising's biggest traffic cop https://t.co/wfWjFSwPsO pic.twitter.com/aYDrrDAXvy

— Los Angeles Times (@latimes) February 16, 2018

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Facebook At War With Ad Blockers, But Ad Blocking Trend Increasing

Facebook At War With Ad Blockers and Ad Blocking

After announcing it will force the delivery of ads to people who use ad blockers, Facebook is battling it out with at least one company that has already found a way around its anti-ad blocking effort. WSJ.com's Lee Hawkins explains. Originally published August 12, 2016.

The Digital News Report 2016, published by the Reuters Institute for the Study of Journalism, found at least one in five online consumers uses ad-blocking software across most major markets. Statista (see infographic below) reports the ad-blocking trend is here to stay: "usage of ad-blocking tools is by far the most prevalent among young consumers, indicating that the proportion of people blocking ads from their online experience will likely rise in the future."  Chart below shows how many people use ad-blocking software in selected countries:


source: Statista

Adblocking Goes Mobile - 2016 PageFair Mobile Report from PageFair

See also: 
•  Best Ad Blockers and Privacy Extensions | TomsGuide.com;  
•  Media Companies Beware, the Ad-Blocking Tsunami Is Coming for You | Fortune.com;
•  Ad blocking | Wikipedia.org; and
•  PageFair.com's 2016 Mobile Adblocking Report (pdf) which reports:

• At least 419 million people (22% of the world’s 1.9bn smartphone users) are blocking ads on the mobile web. 
• Both mobile web and in-app ads can now be blocked. 
• As of March 2016 an estimated 408 million people are actively using mobile adblocking browsers (i.e., a mobile browser that blocks ads by default). 
• As of March 2016 there are 159 million users of mobile adblocking browsers in China, 122 million in India, and 38 million in Indonesia.

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Ad Blocks Impact Digital Advertising (video)

Ad Blocks Impact Digital Advertising: the future of digital advertising with Ted Murphy, founder of Izea (izea.com) (Published on Nov 24, 2015)

Tweets about ad blocking
See also:

• Ad Blockers Will Force Reforms in Online Marketing | MIT Technology Review: "Millions of people are refusing to let intrusive, distracting, or irrelevant ads load on our devices. Consumers should seize the opportunity to demand a more mutually beneficial relationship with online advertisers."
• How Ad Design Affects Ad Blocking | DigitalNext - Advertising Age
• Ad Blocking’s Impact on the Digital Advertising Industry - Yahoo Finance
• Ad Blockers: A Candid Conversation With the Major Players in Digital's Hottest Debate | Adweek
• UBS says ad revenue impact of iOS 9 ad blocking will only be $1 billion - Business Insider
• Publishers Worry That Native Ads Are Vulnerable to Ad Blocking - WSJ
• Ad Blocking's Impact on the Digital Advertising Industry - Market Realist

Tweets by @izea


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Will Apple iOS 9 Ad Blocking Kill Google's Business Model? (video)

UPDATE September 19, 2015: Will Ad Blocking Be Google's Kryptonite? - Google Inc. (NASDAQ:GOOG) | Seeking Alpha: "I got out of Google back in late July after the stock had popped and began trending sideways. I still think it is slightly overvalued (PE multiple of 33 and a long-term PE of 25), and would like to see a pullback before I build a position again. In the meantime, I'm keeping an eye on ad blocking trends and any indication that it is beginning to affect revenues." (read more at the link above)

UPDATE September 18, 2015: Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web | The Verge: "IOS 9 IS APPLE'S ATTEMPT TO FULLY DRIVE THE KNIFE INTO GOOGLE'S REVENUE PLATFORM"

Google Inc., makes more money from Internet advertising than any other company in the world. In 2014, Google's ad revenue amounted to almost 59.06 billion US dollars. Advertising accounted for 89.5 percent of  Google's total revenues. (source: Statista)

 

Apple’s Ad Blockers - WSJ: Apple’s upcoming iOS 9 will make it easier for hundreds of millions of iPhone and iPad users to install apps that block ads, posing a challenge to Google, advertisers and publishers.

Apple’s Ad Blockers Rile Publishers - WSJ:  "Putting such “ad blockers” within reach of hundreds of millions of iPhone and iPad users threatens to disrupt the $70 billion annual mobile-marketing business, where many publishers and tech firms hope to generate far more revenue from a growing mobile audience. If fewer users see ads, publishers—and other players such as ad networks—will reap less revenue. The move also is a competitive weapon against Apple rival Google Inc., which makes more money from Internet advertising than any other company in the world. Making ad blockers available on iOS, one of two main smartphone-operating systems, is expected to prompt more consumers to use the technology. The benefits of blocking ads arguably are greater on smartphones than on personal computers, because they can reduce the clutter on small screens and help pages load faster."

See also:

Ad-Blocking Software Will Cost the Ad Industry $22 Billion This Year (WSJ.com)

Apple’s Ad-Blocking Feature Is Sending Publishers Scrambling - Bloomberg Business: "IOS 9, which is set for a Sept. 16 release, will allow owners of Apple’s newer mobile devices to download Web browser extensions that can block advertising from being shown while they browse the Web ... Apple hasn’t publicly articulated why it will start allowing ad blockers on iOS, but Tim Cook has criticized Internet companies in the past for violating people’s privacy to boost ad revenue."

With Technology, Avoiding Both Ads and the Blockers - The New York Times: "A report last month from Adobe and PageFair, an Irish start-up that monitors ad blocking, projected that the software would lead to nearly $22 billion in lost revenue for advertisers this year. Roughly 200 million people globally now use ad-blocking software; global usage increased 41 percent in the last year."

I work in advertising, but I still block ads - Digiday: "Our business is changing incredibly fast. We’ve become a mobilized society, and ads don’t work very well on mobile. The screen is too small for most banners to be effective. We’ve had to reinvent advertising for mobile, and we’re going to reinvent advertising when we all start blocking ads."

Domain Mondo: Google Alphabet A Signal To Sell OR Short $GOOG and $GOOGL shares?

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