Domain Mondo thought it would be interesting to look at the domain name strategy of the most valuable company--NASDAQ: AAPL current market cap over $773 billion (USD)--as well as being the most valuable brand, with the most successful and hottest tech products in the world, headquartered in Silicon Valley, Cupertino, California, APPLE INC., as a follow-on to the previous two posts about Apple--see: Apple Earnings Report, The Great, The Good, The Bad (video); and The Apple Watch: Jony Ive and Marc Newson, British Vogue Interview Video.
Principal domain name: apple.com
WHOIS info:
Updated Date: 2013-11-27
Created Date: 1987-02-19
Registration Expiration Date: 2021-02-20
Registrar URL: www.cscprotectsbrands.com
Registrar: CSC CORPORATE DOMAINS, INC.
Products:
apple.com/iphone iPhone
apple.com/watch Watch
apple.com/ipad iPad
apple.com/mac MacBook
apple.com/ipod iPod
apple.com/itunes iTunes
Other:
store.apple.com/us - Apple Store (US site)
apple.com/support - Apple Support
investor.apple.com - Investor relations and information
See what one can do with just one dot COM domain name? Of course, Apple Inc. is registrant of thousands of other domains used for various corporate purposes around the world, but the above gives one an insight of the principal domain name strategy used by the most successful company in the world and some of the "smartest people in the Valley."
Oh, Domain Mondo almost forgot--new gTLDs? Apple Inc. applied (defensively) for only one name in ICANN's unwanted, unneeded, predatory money-grab, shakedown scheme of large Trademark holders: .APPLE (undelegated, unused as of this date).
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Showing posts with label dot com domain name. Show all posts
Showing posts with label dot com domain name. Show all posts
2014-08-07
Domain Name as Website Success Factor
Giuseppe Graziano at Domain Holdings referenced the academic "working paper" at the link below in a recent email: "... It is no coincidence that companies with the best domain names often tend to rise to the top of their space... If you would like to dig even deeper in the numbers of why this happens, you can read this very interesting academic research from the prestigious INSEAD Business School of Paris called "Empirical Evidence for the role of the Domain Name Itself in Website Performance" (pdf) by Karan Girotra and Karl Ulrich* (November 2010)..."
It is well worth taking the time to read. Excerpt (emphasis added):
*Yes, the same Karl Ulrich quoted below: “The introduction of new TLDs is likely to increase the value of the gold-standard ‘dot com.’ Adding more side streets only increases the value of a main-street address.” –Karl Ulrich, Vice Dean of Innovation and Professor of Operations and Information Management, Wharton School of Business, University of Pennsylvania (source: Knowledge@Wharton)
It is well worth taking the time to read. Excerpt (emphasis added):
“Domain names are the primary scheme by which this [internet] economy is organized. For an internet-based organization (e.g., YouTube), the domain is often central to the marketing of the organization. For instance, the domain name serves an internet retailer in much the same way as both the brand and the physical location do for a bricks-and- mortar retailer. For a business with significant operations in the physical world, the internet presence is typically still critical for marketing, communications, and transactions.”My #1 takeaway after reading? You definitely want a dot COM domain name (yes, even .NET is inferior), but there is much, much more in the working paper referenced above for anyone in the domain name industry or involved in the domain name selection process.
*Yes, the same Karl Ulrich quoted below: “The introduction of new TLDs is likely to increase the value of the gold-standard ‘dot com.’ Adding more side streets only increases the value of a main-street address.” –Karl Ulrich, Vice Dean of Innovation and Professor of Operations and Information Management, Wharton School of Business, University of Pennsylvania (source: Knowledge@Wharton)
2014-06-30
New gTLDs and Trademarks - Lawyer Says You Better Have the Dot Com
Attorney* with FairWinds Partners advises (see below) business owners registering a domain name to also obtain the domain name in the "popular .COM TLD in order to prevent other companies from registering same."
Which of course begs the question, if you still need to have the dot Com domain name even when registering a name in another domain extension, then why did ICANN even bother to flood the market with more than 1000 new gTLD extensions? Oh yeah, it's all about the money.
Pay No Attention To That Trademark Behind The Curtain | Domain Name Strategy: "... This case also speaks to the need for business owners to pay attention to the top-level domain when registering domain names. While the Respondent was wise to register its branded domain name in the gTLD of “.MOBI”, since that reflects its mobile-related services, the Respondent should also have obtained the domain name in the popular .COM TLD in order to prevent other companies from registering the name. While it is not necessary to register a domain name across all TLDs all of the time, it is important to make a strategic decision about which ones to register defensively in and, as new gTLDs launch, when to use the Trademark Clearinghouse."
*Steve Levy - FairWinds Partners: "Steve, an attorney with over 23 years of experience practicing law... "
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Which of course begs the question, if you still need to have the dot Com domain name even when registering a name in another domain extension, then why did ICANN even bother to flood the market with more than 1000 new gTLD extensions? Oh yeah, it's all about the money.
Pay No Attention To That Trademark Behind The Curtain | Domain Name Strategy: "... This case also speaks to the need for business owners to pay attention to the top-level domain when registering domain names. While the Respondent was wise to register its branded domain name in the gTLD of “.MOBI”, since that reflects its mobile-related services, the Respondent should also have obtained the domain name in the popular .COM TLD in order to prevent other companies from registering the name. While it is not necessary to register a domain name across all TLDs all of the time, it is important to make a strategic decision about which ones to register defensively in and, as new gTLDs launch, when to use the Trademark Clearinghouse."
*Steve Levy - FairWinds Partners: "Steve, an attorney with over 23 years of experience practicing law... "
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2014-06-05
Best Advice on the Internet about Selecting a Domain Name
It may not be what ICANN or most domain name industry hucksters want to hear, but here is the best advice on the web about selecting a domain name:
"Don’t build your brand on .co or any other alternative gTLD. Find an appealing, easy-to-spell, and pronunceable .com. They can still be hand-regged (with some intensive search) or purchased on the aftermarket." (source: Ms Domainer comment )
Find an appealing, easy-to-spell, pronounceable dot com domain name.
.COM Domains - Registrar Namecheap: "The gold standard of domain names. The .com domain is the oldest and most popular TLD (top-level domain) on the internet. It's the gold standard for businesses and the first thing people think of when they go searching online. If a user doesn't know your exact web address, chances are he or she will type in your business name followed by ".com." Visibility and credibility – that's why .com domain names are in demand."
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"Don’t build your brand on .co or any other alternative gTLD. Find an appealing, easy-to-spell, and pronunceable .com. They can still be hand-regged (with some intensive search) or purchased on the aftermarket." (source: Ms Domainer comment )
Find an appealing, easy-to-spell, pronounceable dot com domain name.
.COM Domains - Registrar Namecheap: "The gold standard of domain names. The .com domain is the oldest and most popular TLD (top-level domain) on the internet. It's the gold standard for businesses and the first thing people think of when they go searching online. If a user doesn't know your exact web address, chances are he or she will type in your business name followed by ".com." Visibility and credibility – that's why .com domain names are in demand."
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Seguir a @DomainMondo
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