2015-12-06

Worldwide Smartphone Marketshare by Geography, OS, 2015-2019


Graphic above: 2015-2019 Marketshares IDC Forecast. China, US, Europe decrease, India and "Rest of the World" increase (in terms of percentage of global total marketshare).

IDC Worldwide Smartphone Forecast by OS – Shipments, Market Share, Year-Over-Year Growth, and 5-Year CAGR (Compound Annual Growth Rate) (shipments in millions):

Region2015* Shipment Volumes2015* Market Share2015* YoY Growth2019* Shipment Volumes2019* Market Share2019* YoY Growth5 year CAGR
Android1,161.181.2%9.5%1,538.182.6%4.8%7.7%
iOS226.015.8%17.3%263.414.1%3.1%6.5%
Windows Phone31.32.2%-10.2%43.62.3%11.4%4.5%
Others11.30.8%-16.8%17.10.9%6.5%4.7%
TOTAL1,429.8100.0%9.8%1,862.3100.0%4.7%7.4%

*Forecast data; source: IDC Worldwide Quarterly Mobile Phone Tracker, December 2, 2015.
Note: Apple's (iOS) OS global marketshare declines (2015-2019) from 15.8% to 14.1%.

Worldwide Smartphone Market Will See the First Single-Digit Growth Year on Record, According to IDC (press release): "Android's market share is expected to grow slightly from 81% in 2015 to 82% over the forecast period [2015-2019]. Despite numerous attempts by "alternative platforms" to enter the market, none have proved successful. IDC believes the proliferation of the core Android platform will continue with huge efforts being put forth by companies like Cyanogen and Xiaomi to differentiate themselves from their competitors. Given its global footprint and application/services ecosystem, IDC fully expects some form of Android to hold a dominant share of the smartphone OS space for the foreseeable future."

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