2016-09-19

EU Outlaws Network Ad Blocking, Death of the Advertising Complex?

EU's ad blocking ban explained:

New EU telecom rules mean that network-wide blocks on advertising by wireless carriers, and other "internet access service" providers, will be outlawed. In the video above, FT.com telecoms correspondent Nic Fildes explains what this means for mobile companies, consumers and other industries. Video published 1 September 2016. See also: Blow to telecoms companies as EU outlaws network-wide ad blocking | FT.com"... companies “should not block, slow down, alter, restrict, interfere with, degrade or discriminate advertising when providing an IAS (internet access service)”." 

Professor Scott Galloway on Death of the Industrial Advertising Complex:

Video above: In this talk at L2’s Digital Leadership Academy, NYU Stern Marketing Professor Scott Galloway argues that advertising is becoming less essential to brand building as consumers are discovering products with tools like Google, Amazon, and TripAdvisor. The brand is no longer on the tip of the tongue, it’s what Google says it is. Furthermore, wealthy shoppers are paying to avoid advertising altogether. Winners in this new age are not always the biggest spenders on ads, but innovators in product, supply chain, and influencers. 

Transcript via YouTube:




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