20 September 2016

Smartphone Apps Are Now 50% of All US Digital Media Time Spent


Smartphone apps now account for more than half of all Americans’ time spent online, according to comScore Media Metrix® Multi-Platform and comScore Mobile Metrix®. The smartphone app has been the most important access vehicle to the internet for some time, is now growing its share to a point where it now eclipses all other digital media platforms combined.--Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent | comScore.com

But Consumers Spend Most Of Their Time In Just A Few Apps according to Forrester.com. While US consumers spend most of their time on smartphones using apps, just five apps account for nearly 90% of the time they spend using apps. Although US smartphone owners use about 24 unique apps in a given month, the remaining 19 command just a small slice of users’ time. For this reason, Forrester has advised businesses to design their apps for their best and most loyal or frequent customers because those are the only one who will bother to download and use the app regularly. Most retailers report their mobile web sales outweigh their app sales, and outside of the larger players like Google and Facebook, customers will use mobile websites instead of a business’ native app.

90% Of All iOS Apps Are Zombies:
Infographic: 90% Of All iOS Apps Are Zombies | Statista
Source: Statista

Apple has announced that it will remove apps that “no longer function as intended, don’t follow current review guidelines, or are outdated.” The chart  above shows why Apple feels that step is necessary--90 percent of all apps in the App Store are invisible or "zombies"--these apps can only be found by directly searching for them, according to analytics firm Adjust.


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