Location-based apps are helping retailers track movement of its customers. CNBC's Uptin Saiidi explores how the future of retail is being shaped in China. CNBC International video above published on Mar 7, 2019.
Tracking takes place through apps for which users have enabled location services (e.g., weather, mapping, or ride-sharing apps). Seven apps have location tracking enabled on an average smartphone in China, according to Cosmose.
Cosmose, a retail tech start-up, connects anonymous movements of more than 1 billion smartphones in Asia to retailers like L’Oreal, Burberry and Budweiser.
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