Retailers Tracking Customers' Movements, Future of Retail? (video)

Stores are starting to track your every move

Location-based apps are helping retailers track movement of its customers. CNBC's Uptin Saiidi explores how the future of retail is being shaped in China. CNBC International video above published on Mar 7, 2019.

Tracking takes place through apps for which users have enabled location services (e.g., weather, mapping, or ride-sharing apps). Seven apps have location tracking enabled on an average smartphone in China, according to Cosmose.

Cosmose, a retail tech start-up, connects anonymous movements of more than 1 billion smartphones in Asia to retailers like L’Oreal, Burberry and Budweiser.

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CashKaro: India's Cashback DotCOM (video)

Cashkaro: India's cashback dotcom - Cashkaro, India’s largest cashback and coupon site recently raised $3.8 million Series A from Kalaari Capital. Founded in 2013 by husband-and-wife team Swati and Rohan Bhargava, CashKaro works with more than 1,000 e-commerce sites and makes money through their affiliate programs. Cashkaro is betting on the growth in the e-commerce industry and online retail. Bloomberg TV India's Abha Bakaya gets chatting to Swati Bhargava on what she has planned for the business going ahead. CashKaro is targetting a GMV of $2 BN in the long term and is all set to become India's Next Unicorn. Swati's says that the CashKaro model is here to stay and will be unaffected by any sort of troubles that the start-up space may witness. Published on Dec 11, 2015

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