So you’ve got a great domain name: Here’s how to protect it from scammers - The Next Web: "Domain names have gotten more creative (or complicated, depending on how you look at it) over the past few years. The king of domains, .com, ... has been challenged by vanity URLs."
That's a good way to describe the new gTLDs -- vanity URLs. Want to invest in a vanity URL? How about a .link? Or .tattoo or .horse? Gimme a break!
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