2015-03-29

Spectre, The Next James Bond 007 Film, Trailer, Website, Social Media


Spectre - James Bond 007 | official teaser trailer #1 (2015) Daniel Craig, Christoph Waltz - (Published on March 27, 2015)

The next James Bond film, "Spectre," opens in theaters globally, on November 6, 2015 - The first teaser trailer for the 24th James Bond adventure SPECTRE above - A cryptic message from Bond’s past sends him on a trail to uncover a sinister organisation. While M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind SPECTRE.

Spectre follows Skyfall (both directed by Sam Mendes). Skyfall (2012), has now made more than $1 billion internationally and is the most successful film yet in the 50-year franchise. Spectre, like Skyfall, stars Daniel Craig (for the third time) as the iconic British super-spy. It is interesting to observe and note the use of the domain name and various social media channels used to promote and market this major movie release.

website: 007.com  -- Note also the Google search results for spectre -- Looking for an EMD, an exact match domain for the word spectre? No EMD needed for the word "spectre," not even in the .COM, although I am sure the current registrant and user of spectre.com is enjoying a boost in direct navigation type-in traffic, at least for a while, but at the price of being pushed down in the SERP for the word "spectre." Obviously the Google Bot already knows (months before the film's release) that most users searching for "spectre" are looking for info about the movie. There's an upside and downside to owning a "keyword domain"--which should be a warning to all new gTLD proponents and potential registrants. When you are James Bond (jamesbond.com redirects to 007.com) and "own" 007.com, who needs "defensive trademark registrations" in other extensions, particularly ICANN's skanky new gTLDs? It's a waste of time and money, and you really don't want to dilute or taint your brand.

Other channels being used for the James Bond 007 film Spectre:

facebook.com/JamesBond007

twitter.com/007

plus.google.com/+007

youtube.com/user/jamesbond007

instagram.com/007

en.wikipedia.org/wiki/Spectre_(2015_film)

There's also an interesting intellectual property backstory to the James Bond franchise--here's one piece of the story.


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