2015-10-17

How AOL's Advertising Technology Is Helping Verizon (video)



How AOL's Advertising Technology Is Helping Verizon - Bob Lord, AOL's president, sits down with Bloomberg's Cory Johnson to discuss Verizon's bet on the Go90 video app, how AOL's ad tech is helping Verizon and the rise of programmatic advertising. They speak on "Bloomberg West, September 29, 2015.

Verizon stock exchange: stock symbol    NYSE: VZ

The real reason Verizon acquired AOL - Fortune"Verizon may be doing fine right now, but to generate more revenue in the future it needs to expand. AOL offers the company a chance to cash in on the growing (and lucrative) digital content market."

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