2015-12-07

Google Breakthrough: Indexing, Streaming Mobile Applications (video)



Video above: Google Breakthrough In Mobile Applications and the Mobile Web | Google unveils new technology in an effort to attack one of its major weaknesses in the mobile world.

"Up until now, Google has only been able to show information from apps that have matching web content. Because we recognize that there’s a lot of great content that lives only in apps, starting today, we’ll be able to show some “app-first” content in Search as well. For example, if you need a hotel for your spur-of-the-moment trip to Chicago, search results will now include results from the HotelTonight app. Or if you’re thinking about visiting Arches National Park, you will now find details about the 18-mile scenic drive from the Chimani app. In addition, you’re also going to start seeing an option to “stream” some apps you don’t have installed, right from Google Search, provided you’re on good Wifi. For example, with one tap on a “Stream” button next to the HotelTonight app result, you’ll get a streamed version of the app, so that you can quickly and easily find what you need, and even complete a booking, just as if you were in the app itself. And if you like what you see, installing it is just a click away. This uses a new cloud-based technology that we’re currently experimenting with." Source: Inside Search: New ways to find (and stream) app content in Google Search (emphasis added)





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