Zeta Interactive, How Big Data Is Changing Advertising (video)

How Big Data (Data Analytics) Is Changing Advertising - John Sculley, co-founder of Zeta Interactive, and David Steinberg, CEO, discuss how the company is using big data to take on IBM, Oracle, Salesforce.com, Marketo. They speak with Bloomberg's Emily Chang on "Bloomberg West." Activate founder Michael Wolf also comments. (June 24, 2015)

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