2016-08-01

Vice Media: Brands & Content; Facebook: Targeted Ads & Privacy (videos)

Vice Media CEO on Branded Content Success:

Vice Media (vice.com) CEO Shane Smith discusses how Vice incorporates brands into content that appeals to both companies and consumers. He offered his insights at a panel hosted by WSJ at the Cannes Lions advertising festival. (Published June 24, 2016)

The Promise and Peril of 'Targeted' Advertising:

During a panel hosted by WSJ at the Cannes Lions advertising festival, Facebook (facebook.com) vice president of EMEA Nicola Mendelsohn, talks about the social media company's ability to provide "targeted" ads to consumers and protect privacy. Published June 24, 2016



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